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longotoyota.com website review

Visit site (opens in a new tab)Reviewed 29 October 202640 issues · 96 checks

This review found 40 issues worth fixing on longotoyota.com, 20 of them high impact, across 96 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.4 sMay 9Oct 241.6 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.5 s
May 16, 20261.5 s
May 23, 20261.5 s
May 30, 20261.5 s
Jun 6, 20261.5 s
Jun 13, 20261.7 s
Jun 20, 20261.8 s
Jun 27, 20261.9 s
Jul 4, 20261.9 s
Jul 11, 20261.9 s
Jul 18, 20261.8 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20261.8 s
Aug 15, 20261.8 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.6 s
Sep 12, 20261.6 s
Sep 19, 20261.5 s
Sep 26, 20261.5 s
Oct 3, 20261.5 s
Oct 10, 20261.6 s
Oct 17, 20261.6 s
Oct 24, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
298 ms201 msMay 9Oct 24287 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026272 ms
May 16, 2026271 ms
May 23, 2026266 ms
May 30, 2026266 ms
Jun 6, 2026259 ms
Jun 13, 2026254 ms
Jun 20, 2026254 ms
Jun 27, 2026245 ms
Jul 4, 2026237 ms
Jul 11, 2026228 ms
Jul 18, 2026219 ms
Jul 25, 2026212 ms
Aug 1, 2026220 ms
Aug 8, 2026228 ms
Aug 15, 2026238 ms
Aug 22, 2026247 ms
Aug 29, 2026257 ms
Sep 5, 2026262 ms
Sep 12, 2026254 ms
Sep 19, 2026257 ms
Sep 26, 2026260 ms
Oct 3, 2026262 ms
Oct 10, 2026271 ms
Oct 17, 2026283 ms
Oct 24, 2026287 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of longotoyota.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. longotoyota.com at 2.7 s2.7 s
  2. longotoyota.com at 5.5 s5.5 s
  3. longotoyota.com at 8.2 s8.2 s
  4. longotoyota.com at 11.0 s11.0 s
  5. longotoyota.com at 13.7 s13.7 s
  6. longotoyota.com at 16.4 s16.4 s
  7. longotoyota.com at 19.2 s19.2 s
  8. longotoyota.com at 21.9 s21.9 s

Speed

15 to fix4
  • Reduce unused JavaScript

    7.1 s · 3.5 MB

    About 3.5 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 7.1 s faster on a phone.

  • Google Tag Manager adds 5.3 s

    5.3 s

    Google Tag Manager costs a phone 5.3 s of main-thread work and 3.7 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    1.6 s · 2.2 MB

    123 files are served with short cache lifetimes, so returning visitors download them again (2.2 MB).

  • Main-thread work: 27.0 s

    A phone's processor spends 27.0 s on main-thread work while loading, 18.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • edmunds.com adds 2.2 s

    2.2 s

    edmunds.com costs a phone 2.2 s of main-thread work and 297 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • YouTube adds 1.3 s

    1.3 s

    YouTube costs a phone 1.3 s of main-thread work and 1.9 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • elfsightcdn.com adds 1.3 s

    1.3 s

    elfsightcdn.com costs a phone 1.3 s of main-thread work and 466 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 4

    4/100

    Your mobile performance score is 4. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, edmunds.com and YouTube and others), adding 7.0 MB and 12.5 s of main-thread time.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 2.9 s. During a long task the page ignores taps.

  • Improve image delivery

    150 ms · 1.5 MB

    33 images could be 1.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    750 ms · 311 KiB

    About 311 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • complyauto.com adds 780 ms

    780 ms

    complyauto.com costs a phone 780 ms of main-thread work and 125 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    300 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

  • 2,515 HTML elements

    The page has 2,515 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    39 KiB

    Polyfills for old browsers add 39 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    31 KiB

    31 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Duplicated JavaScript

    2 KiB

    2 KiB JavaScript is shipped twice across bundles.

1 checks passed
  • Server response: 20 ms

    20 ms

    Your server sent the HTML in 20 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.51

    0.51

    For real visitors the layout shifts by 0.51 (75th percentile). Good is under 0.1.

  • First Contentful Paint: 12.0 s

    12.0 s

    The first text or image appears after 12.0 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 23.8 s

    23.8 s

    Your largest element takes 23.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Instant EV Rebate! Don't Miss Out! Funds are Limited.”.

  • Speed Index: 24.7 s

    24.7 s

    Visually, the page fills in at 24.7 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 12.3 s

    12.3 s

    Scripts block taps and scrolling for 12.3 s in total while the page loads. Good is under 200 ms.

  • Time to Interactive: 71.2 s

    71.2 s

    The page becomes fully interactive after 71.2 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 0.501

    0.501

    The layout shifts by 0.501 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Real-user INP: 208 ms

    208 ms

    Real visitors wait 208 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 272 ms to 287 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 343 ms

    343 ms

    Real visitors wait 343 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

1 to fix70
  • Page weight: 12.7 MB in 322 requests

    12.7 MB

    Your homepage downloads 12.7 MB in 322 requests on a phone: scripts 7.8 MB (116), images 3.0 MB (64) and other files 999 KiB (109). Under 2 MB keeps phones on slow connections fast.

  • About 3.6 g of CO₂ per visit

    3.60 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.60 g of CO₂e: 431.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 9292
  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • Contentinfo landmark should not be contained in another landmark (5 elements)

    Contentinfo landmark should not be contained in another landmark: 5 elements on the page fail this check, rated moderate by axe-core.

  • Document should not have more than one contentinfo landmark (1 element)

    Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • ARIA role should be appropriate for the element (5 elements)

    ARIA role should be appropriate for the element: 5 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

2 checks passed
  • Every image has alt text

    All 71 images in the HTML carry an alt attribute.

  • 58 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 66 WCAG 2.2 A/AA and best-practice rules on the phone render: 58 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10093
  • Structured data has 3 problems

    Structured data found (AutoDealer and WebSite) but with 3 problems, for example “AutoDealer: logo is not an absolute URL ("https://www.longotoyota.com/static/dealer -17485/Longo_To…”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 229 internal links, 17 external

    The homepage links to 229 pages on longotoyota.com and 17 external pages.

6 checks passed
  • Meta description: 139 characters

    Your meta description is 139 characters: “New and used vehicles for sale at Longo Toyota in El Monte, CA. Browse our full inventory online and then come down for…”.

  • One H1 headline

    Your main headline reads: “The World's Largest Toyota Dealership Located in El Monte, CA”.

  • Title: 48 characters

    Your title is a healthy 48 characters: “New Toyota Dealer in El Monte, CA | Longo Toyota”.

  • Canonical URL set

    The canonical URL is https://www.longotoyota.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.longotoyota.com/sitemap.xml.

AI search readiness

1 to fix83
  • Parts of the site are closed to 6 AI crawlers

    Your robots.txt lets ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User), Claude search (Claude-SearchBot), Claude (Claude-User), Perplexity (PerplexityBot) and Perplexity (Perplexity-User) read the homepage but closes other sections to them, so answers about those pages can't cite you.

3 checks passed
  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,282 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.longotoyota.com/llms.txt (37 KiB, 282 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.longotoyota.com/serviceappmt.aspx, whose canonical is https://www.longotoyota.com/schedule-service.html. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page slow to respond

    https://www.longotoyota.com/serviceappmt.aspx took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 71 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9293
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'addEventListener')”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    36 of 41 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 2,078 words of copy

    The homepage carries about 2,078 words of visible text.

9 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “CALL 626-539-2113” and “Shop Online”.

  • 28 calls to action

    The homepage has 28 calls to action, for example “Contact”, “Call 626-539-2113” and “Reserve Your New Toyota”.

  • 1 short form

    A short form (3 fields at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 2 testimonial or review blocks and 2 trust badges.

  • Analytics in place

    Analytics detected: Meta Pixel, Microsoft Clarity and Umami.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 31 cookies set on arrival

    31

    Opening the homepage sets 31 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 42 other companies contacted

    Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at longotoyota.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
Analytics
Microsoft Clarity
Hosting
Fastly

Upkeep, stack, hiring and company data from programmable.info

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