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longotoyota.com website review
Visit site (opens in a new tab)Reviewed 29 October 202640 issues · 96 checks
This review found 40 issues worth fixing on longotoyota.com, 20 of them high impact, across 96 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
67DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 1.5 s |
| May 16, 2026 | 1.5 s |
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 1.9 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.8 s |
| Aug 1, 2026 | 1.8 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.5 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 272 ms |
| May 16, 2026 | 271 ms |
| May 23, 2026 | 266 ms |
| May 30, 2026 | 266 ms |
| Jun 6, 2026 | 259 ms |
| Jun 13, 2026 | 254 ms |
| Jun 20, 2026 | 254 ms |
| Jun 27, 2026 | 245 ms |
| Jul 4, 2026 | 237 ms |
| Jul 11, 2026 | 228 ms |
| Jul 18, 2026 | 219 ms |
| Jul 25, 2026 | 212 ms |
| Aug 1, 2026 | 220 ms |
| Aug 8, 2026 | 228 ms |
| Aug 15, 2026 | 238 ms |
| Aug 22, 2026 | 247 ms |
| Aug 29, 2026 | 257 ms |
| Sep 5, 2026 | 262 ms |
| Sep 12, 2026 | 254 ms |
| Sep 19, 2026 | 257 ms |
| Sep 26, 2026 | 260 ms |
| Oct 3, 2026 | 262 ms |
| Oct 10, 2026 | 271 ms |
| Oct 17, 2026 | 283 ms |
| Oct 24, 2026 | 287 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
2.7 s
5.5 s
8.2 s
11.0 s
13.7 s
16.4 s
19.2 s
21.9 s
Speed
Reduce unused JavaScript
7.1 s · 3.5 MBAbout 3.5 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 7.1 s faster on a phone.
Google Tag Manager adds 5.3 s
5.3 sGoogle Tag Manager costs a phone 5.3 s of main-thread work and 3.7 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
1.6 s · 2.2 MB123 files are served with short cache lifetimes, so returning visitors download them again (2.2 MB).
Main-thread work: 27.0 s
A phone's processor spends 27.0 s on main-thread work while loading, 18.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
edmunds.com adds 2.2 s
2.2 sedmunds.com costs a phone 2.2 s of main-thread work and 297 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
YouTube adds 1.3 s
1.3 sYouTube costs a phone 1.3 s of main-thread work and 1.9 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
elfsightcdn.com adds 1.3 s
1.3 selfsightcdn.com costs a phone 1.3 s of main-thread work and 466 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 4
4/100Your mobile performance score is 4. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, edmunds.com and YouTube and others), adding 7.0 MB and 12.5 s of main-thread time.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 2.9 s. During a long task the page ignores taps.
Improve image delivery
150 ms · 1.5 MB33 images could be 1.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
750 ms · 311 KiBAbout 311 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.
complyauto.com adds 780 ms
780 mscomplyauto.com costs a phone 780 ms of main-thread work and 125 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
300 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.
2,515 HTML elements
The page has 2,515 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
39 KiBPolyfills for old browsers add 39 KiB JavaScript that modern phones do not need.
Minify JavaScript
31 KiB31 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Duplicated JavaScript
2 KiB2 KiB JavaScript is shipped twice across bundles.
1 checks passed
Server response: 20 ms
20 msYour server sent the HTML in 20 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.51
0.51For real visitors the layout shifts by 0.51 (75th percentile). Good is under 0.1.
First Contentful Paint: 12.0 s
12.0 sThe first text or image appears after 12.0 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 23.8 s
23.8 sYour largest element takes 23.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Instant EV Rebate! Don't Miss Out! Funds are Limited.”.
Speed Index: 24.7 s
24.7 sVisually, the page fills in at 24.7 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 12.3 s
12.3 sScripts block taps and scrolling for 12.3 s in total while the page loads. Good is under 200 ms.
Time to Interactive: 71.2 s
71.2 sThe page becomes fully interactive after 71.2 s. Good is under 3.8 s.
Cumulative Layout Shift: 0.501
0.501The layout shifts by 0.501 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Real-user INP: 208 ms
208 msReal visitors wait 208 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 272 ms to 287 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+4%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 343 ms
343 msReal visitors wait 343 ms for your server to start answering (75th percentile). Good is under 800 ms.
Images and page weight
Page weight: 12.7 MB in 322 requests
12.7 MBYour homepage downloads 12.7 MB in 322 requests on a phone: scripts 7.8 MB (116), images 3.0 MB (64) and other files 999 KiB (109). Under 2 MB keeps phones on slow connections fast.
About 3.6 g of CO₂ per visit
3.60 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.60 g of CO₂e: 431.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
5 text elements with low contrast
5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
4 tap targets too small
4 tap targets are too small or too close together to hit reliably with a finger.
Contentinfo landmark should not be contained in another landmark (5 elements)
Contentinfo landmark should not be contained in another landmark: 5 elements on the page fail this check, rated moderate by axe-core.
Document should not have more than one contentinfo landmark (1 element)
Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
ARIA role should be appropriate for the element (5 elements)
ARIA role should be appropriate for the element: 5 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
2 checks passed
Every image has alt text
All 71 images in the HTML carry an alt attribute.
58 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 66 WCAG 2.2 A/AA and best-practice rules on the phone render: 58 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 3 problems
Structured data found (AutoDealer and WebSite) but with 3 problems, for example “AutoDealer: logo is not an absolute URL ("https://www.longotoyota.com/static/dealer -17485/Longo_To…”.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
229 internal links, 17 external
The homepage links to 229 pages on longotoyota.com and 17 external pages.
6 checks passed
Meta description: 139 characters
Your meta description is 139 characters: “New and used vehicles for sale at Longo Toyota in El Monte, CA. Browse our full inventory online and then come down for…”.
One H1 headline
Your main headline reads: “The World's Largest Toyota Dealership Located in El Monte, CA”.
Title: 48 characters
Your title is a healthy 48 characters: “New Toyota Dealer in El Monte, CA | Longo Toyota”.
Canonical URL set
The canonical URL is https://www.longotoyota.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.longotoyota.com/sitemap.xml.
AI search readiness
Parts of the site are closed to 6 AI crawlers
Your robots.txt lets ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User), Claude search (Claude-SearchBot), Claude (Claude-User), Perplexity (PerplexityBot) and Perplexity (Perplexity-User) read the homepage but closes other sections to them, so answers about those pages can't cite you.
3 checks passed
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (2,282 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.longotoyota.com/llms.txt (37 KiB, 282 links), a plain-text guide to the site for AI tools.
Other pages
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.longotoyota.com/serviceappmt.aspx, whose canonical is https://www.longotoyota.com/schedule-service.html. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
1 page slow to respond
https://www.longotoyota.com/serviceappmt.aspx took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 71 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'addEventListener')”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
36 of 41 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 2,078 words of copy
The homepage carries about 2,078 words of visible text.
9 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “CALL 626-539-2113” and “Shop Online”.
28 calls to action
The homepage has 28 calls to action, for example “Contact”, “Call 626-539-2113” and “Reserve Your New Toyota”.
1 short form
A short form (3 fields at most) is right on the homepage.
Social proof on the page
Social proof on the homepage: 2 testimonial or review blocks and 2 trust badges.
Analytics in place
Analytics detected: Meta Pixel, Microsoft Clarity and Umami.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
31 cookies set on arrival
31Opening the homepage sets 31 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
42 other companies contacted
Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at longotoyota.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- Analytics
- Microsoft Clarity
- Hosting
- Fastly
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 40 issues on longotoyota.com, including 25 speed issues and 2 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.