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lookhuman.com website review
Visit site (opens in a new tab)Reviewed 5 November 202634 issues · 77 checks
This review found 34 issues worth fixing on lookhuman.com, 10 of them high impact, across 77 checks. The most urgent: reduce initial server response time. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78C- #45,972 of 91,260 reviewed websitesbeats 44%
- #28,208 of 48,144 online storesbeats 36%
- #26,778 of 43,349 Shopify storesbeats 33%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Jun 6, 2026 | 2.8 s |
| Jun 13, 2026 | 2.3 s |
| Jun 20, 2026 | 2.2 s |
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 1.9 s |
| Jul 18, 2026 | 1.9 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 2.0 s |
| Aug 8, 2026 | 2.1 s |
| Aug 15, 2026 | 2.1 s |
| Aug 22, 2026 | 2.0 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.4 s |
| Sep 12, 2026 | 1.4 s |
| Sep 19, 2026 | 1.4 s |
| Sep 26, 2026 | 1.4 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.5 s |
| Oct 24, 2026 | 1.6 s |
| Oct 31, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Jun 6, 2026 | 108 ms |
| Jun 13, 2026 | 108 ms |
| Jun 20, 2026 | 108 ms |
| Jun 27, 2026 | 108 ms |
| Jul 4, 2026 | 107 ms |
| Jul 11, 2026 | 105 ms |
| Jul 18, 2026 | 106 ms |
| Jul 25, 2026 | 111 ms |
| Aug 1, 2026 | 112 ms |
| Aug 8, 2026 | 117 ms |
| Aug 15, 2026 | 112 ms |
| Aug 22, 2026 | 108 ms |
| Aug 29, 2026 | 104 ms |
| Sep 5, 2026 | 96 ms |
| Sep 12, 2026 | 97 ms |
| Sep 19, 2026 | 100 ms |
| Sep 26, 2026 | 104 ms |
| Oct 3, 2026 | 115 ms |
| Oct 10, 2026 | 120 ms |
| Oct 17, 2026 | 127 ms |
| Oct 24, 2026 | 128 ms |
| Oct 31, 2026 | 128 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Reduce initial server response time
1.3 sReduce initial server response time. Google estimates savings of 1.3 s on a phone.
Document request latency
1.3 sThe HTML itself could arrive about 1.3 s sooner: redirects, a slow server response or missing compression delay everything after it.
Reduce unused JavaScript
900 ms · 228 KiBAbout 228 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.
Mobile performance score: 72
72/100Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
750 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
Improve image delivery
599 KiB23 images could be 599 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
7 third-party services on the page
7 third-party services load with your homepage (Facebook, Google Tag Manager and Clarity and others), adding 1.5 MB and 366 ms of main-thread time.
Use efficient cache lifetimes
285 KiB4 files are served with short cache lifetimes, so returning visitors download them again (285 KiB).
Server response: 1.4 s
1.4 sYour server takes 1.4 s to send the HTML. Google recommends under 600 ms; everything else waits for it.
sunfrogimages.com adds 0 ms
0 mssunfrogimages.com costs a phone 0 ms of main-thread work and 968 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
150 ms · 27 KiBPolyfills for old browsers add 27 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 138 ms. During a long task the page ignores taps.
1 checks passed
Main-thread work: 1.3 s
A phone's processor spends 1.3 s on main-thread work while loading, 831 ms of it running JavaScript. That is comfortably low.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.52
0.52For real visitors the layout shifts by 0.52 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 6.7 s
6.7 sYour largest element takes 6.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Look Human Banner”.
Time to Interactive: 10.6 s
10.6 sThe page becomes fully interactive after 10.6 s. Good is under 3.8 s.
Speed Index: 3.7 s
3.7 sVisually, the page fills in at 3.7 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 218 ms
218 msScripts block taps and scrolling for 218 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) got 19% slower for real visitors
+19%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 108 ms to 128 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 127 ms
127 msReal visitors wait 127 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 521 ms
521 msReal visitors wait 521 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 39% faster for real visitors
-39%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.8 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
First Contentful Paint: 0.9 s
0.9 sThe first text or image appears after 0.9 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 2.0 MB in 109 requests
2.0 MBYour homepage downloads 2.0 MB in 109 requests on a phone: images 969 KiB (35), scripts 908 KiB (34) and stylesheets 59 KiB (2). Under 2 MB keeps phones on slow connections fast.
10 images below the first screen load straight away
10 images further down the page (230 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 0.6 g of CO₂ per visit
0.57 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.57 g of CO₂e: 68.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
218 tap targets too small
218 tap targets are too small or too close together to hit reliably with a finger.
2 buttons without a name
2 buttons have no accessible name, so screen readers announce just “button”.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 58 images in the HTML carry an alt attribute.
36 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 40 WCAG 2.2 A/AA and best-practice rules on the phone render: 36 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Canonical points to another host
Your canonical URL points to sunfrog.com, not lookhuman.com, so Google may credit that host instead.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is short (45 characters)
Your meta description is only 45 characters: “Shop unique designs by Look Human on SunFrog.”. 70 to 160 characters is enough to sell the click.
283 internal links, 1 external
The homepage links to 283 pages on lookhuman.com and 1 external page.
5 checks passed
One H1 headline
Your main headline reads: “Look Human”.
Title: 31 characters
Your title is a healthy 31 characters: “Look Human Storefront | SunFrog”.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.sunfrog.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (276 words), so crawlers that don't run JavaScript still read it.
Other pages
11 pages share 4 titles
/ and /artist/lookhuman/latest all use the title “Look Human Storefront | SunFrog”, and 3 other titles repeat too. Search engines can't tell which page to show for a search, so each competes with the others.
11 pages share a meta description
/artist/lookhuman/latest, /artist/lookhuman/trending and /artist/lookhuman/bestsellers use the same meta description. A description written for each page earns more clicks.
5 pages slow to respond
/product/gherkin-from-home, /tshirts/gherkin-from-home, /hoodies/gherkin-from-home, /sweatshirts/gherkin-from-home and /product/stand-with-ukraine-flag-colors took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 83 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
97 small tap targets
97 of 131 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Access to fetch at 'https://www.sunfrog.com/products/stand-with-ukraine-flag-colors?ref=artist_lookhuman&lh_entry=https…”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 242 words
The homepage has only about 242 words of visible text; thin pages give Google and first-time buyers little to go on.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Learn more” and “Start Shopping”.
1 call to action
The homepage has 1 call to action, for example “Learn more”.
Analytics in place
Analytics detected: Google Analytics.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
7 cookies set on arrival
7Opening the homepage sets 7 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
15 other companies contacted
Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lookhuman.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Next.js
- E-commerce
- Shopify;Shopify Plus
- Analytics
- Google Analytics
- Hosting
- AWS
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on lookhuman.com, including 16 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.