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loom.com website review
Visit site (opens in a new tab)Reviewed 12 October 202635 issues · 82 checks
This review found 35 issues worth fixing on loom.com, 15 of them high impact, across 82 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
64DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 18, 2026 | 5.5 s |
| Apr 25, 2026 | 5.5 s |
| May 2, 2026 | 5.8 s |
| May 9, 2026 | 6.1 s |
| May 16, 2026 | 6.4 s |
| May 23, 2026 | 6.7 s |
| May 30, 2026 | 6.6 s |
| Jun 6, 2026 | 6.5 s |
| Jun 13, 2026 | 6.4 s |
| Jun 20, 2026 | 6.4 s |
| Jun 27, 2026 | 6.4 s |
| Jul 4, 2026 | 6.4 s |
| Jul 11, 2026 | 6.4 s |
| Jul 18, 2026 | 6.4 s |
| Jul 25, 2026 | 6.5 s |
| Aug 1, 2026 | 6.4 s |
| Aug 8, 2026 | 6.4 s |
| Aug 15, 2026 | 6.2 s |
| Aug 22, 2026 | 6.1 s |
| Aug 29, 2026 | 6.1 s |
| Sep 5, 2026 | 6.1 s |
| Sep 12, 2026 | 6.0 s |
| Sep 19, 2026 | 6.0 s |
| Sep 26, 2026 | 6.0 s |
| Oct 3, 2026 | 6.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 18, 2026 | 304 ms |
| Apr 25, 2026 | 303 ms |
| May 2, 2026 | 301 ms |
| May 9, 2026 | 304 ms |
| May 16, 2026 | 304 ms |
| May 23, 2026 | 308 ms |
| May 30, 2026 | 311 ms |
| Jun 6, 2026 | 308 ms |
| Jun 13, 2026 | 311 ms |
| Jun 20, 2026 | 317 ms |
| Jun 27, 2026 | 325 ms |
| Jul 4, 2026 | 333 ms |
| Jul 11, 2026 | 338 ms |
| Jul 18, 2026 | 334 ms |
| Jul 25, 2026 | 324 ms |
| Aug 1, 2026 | 314 ms |
| Aug 8, 2026 | 306 ms |
| Aug 15, 2026 | 301 ms |
| Aug 22, 2026 | 301 ms |
| Aug 29, 2026 | 303 ms |
| Sep 5, 2026 | 302 ms |
| Sep 12, 2026 | 302 ms |
| Sep 19, 2026 | 298 ms |
| Sep 26, 2026 | 296 ms |
| Oct 3, 2026 | 303 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
18.1 s · 25.0 MBAbout 25.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 18.1 s faster on a phone.
Use efficient cache lifetimes
1.1 s · 1.6 MB14 files are served with short cache lifetimes, so returning visitors download them again (1.6 MB).
Reduce unused CSS
1.1 s · 202 KiBAbout 202 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.
Render-blocking requests
1.2 s4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.
Mobile performance score: 26
26/100Your mobile performance score is 26 (desktop: 58). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.7 s
A phone's processor spends 5.7 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
16 long tasks on the main thread
16 long tasks block the main thread while loading, the longest for 575 ms. During a long task the page ignores taps.
Legacy JavaScript
300 ms · 23 KiBPolyfills for old browsers add 23 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
6 third-party services on the page
6 third-party services load with your homepage (atlassian.com, Optanon and Other Google APIs/SDKs and others), adding 837 KiB and 286 ms of main-thread time.
Improve image delivery
220 KiB4 images could be 220 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Phones get a much slower page than desktops
Desktop scores 58 but mobile only 26. A gap that wide usually means heavy scripts and images that hit phones hardest.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 4 ms
4 msYour server sent the HTML in 4 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
First Contentful Paint: 23.7 s
23.7 sThe first text or image appears after 23.7 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 29.8 s
29.8 sYour largest element takes 29.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “This site uses cookies to improve your browsing experience …”.
Speed Index: 37.6 s
37.6 sVisually, the page fills in at 37.6 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 148.0 s
148.0 sThe page becomes fully interactive after 148.0 s. Good is under 3.8 s.
Total Blocking Time: 2.1 s
2.1 sScripts block taps and scrolling for 2.1 s in total while the page loads. Good is under 200 ms.
Real-user LCP: 2.7 s
2.7 sReal visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 405 ms
405 msReal visitors wait 405 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.25
0.25For real visitors the layout shifts by 0.25 (75th percentile). Good is under 0.1.
Tap response (INP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 304 ms to 303 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 10% slower for real visitors
+10%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 5.5 s to 6.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 776 ms
776 msReal visitors wait 776 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.069
0.069The layout barely moves while loading (CLS 0.069, good is under 0.1).
Images and page weight
Page weight: 29.5 MB in 152 requests
29.5 MBYour homepage downloads 29.5 MB in 152 requests on a phone: scripts 27.0 MB (57), media 1.6 MB (3) and images 325 KiB (32). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
37 KiB1 image is downloaded at several times the size a phone draws it, for example 34b82b411513ae1538a4d09332a95e6dfd11f1fb-1200x1200.jpg at 1,200 px wide, shown at 326 px. Resized copies would save about 37 KiB.
1 image in older formats
1 image (110 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 8.4 g of CO₂ per visit
8.35 gBy the Sustainable Web Design model, a visit to your homepage emits about 8.35 g of CO₂e: 1002.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
6 links without text
6 visible links have no text or label, so screen readers cannot say where they go.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
2 checks passed
Every image has alt text
All 56 images in the HTML carry an alt attribute.
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 2 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 1 problem
Structured data found (Corporation) but with 1 problem, for example “Corporation: missing name”.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
20 internal links, 3 external
The homepage links to 20 pages on loom.com and 3 external pages.
7 checks passed
Meta description: 150 characters
Your meta description is 150 characters: “Best free online screen recording tool with advanced video editing and video storage trusted by over 22 million people …”.
One H1 headline
Your main headline reads: “One video is worth a thousand words”.
Title: 42 characters
Your title is a healthy 42 characters: “Free screen recorder for Mac and PC | Loom”.
Canonical URL set
The canonical URL is https://www.loom.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.loom.com/sitemap.xml.
AI search readiness
Opted out of AI training for 1 crawler
robots.txt blocks GPTBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives url, logo, sameAs (social profiles) and description; name and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (759 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (1 KiB, 0 links), a plain-text guide to the site for AI tools.
Other pages
3 pages share a meta description
/download, /desktop and /looms/videos use the same meta description. A description written for each page earns more clicks.
2 links to non-canonical URLs
Your homepage links to 2 pages by a URL that isn't their canonical one, for example /products/ios-screen-recorder, whose canonical is /products/iphone-screen-recorder. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
3 pages without an H1
/download, /desktop and /looms/videos have no <h1> headline, so visitors and search engines get no clear main topic.
14 internal pages checked
We fetched 14 pages linked from your homepage and read each the way a search engine does.
5 checks passed
Linked pages load
All 14 pages we checked loaded without an error.
Every page has a meta description
All 14 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
3 small tap targets
3 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Missing source maps
Large scripts ship without source maps.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 12 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,032 words of copy
The homepage carries about 1,032 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Download Loom for iOS”.
3 calls to action
The homepage has 3 calls to action, for example “Download now” and “Learn more”.
Analytics in place
Analytics detected: Google Tag Manager and Amplitude.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 2 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
14 cookies set on arrival
14Opening the homepage sets 14 cookies (measured from a US location before any click).
25 other companies contacted
Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at loom.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Go beyond the website
What your $25 Growth Playbook adds
This review found 35 issues on loom.com, including 17 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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