loomfootwear.com website review

About 436 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.

4 images could be 545 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.

Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Google Tag Manager, shgcdn2.com and Klaviyo and others), adding 857 KiB and 779 ms of main-thread time.

30 files are served with short cache lifetimes, so returning visitors download them again (217 KiB).

The page has 2,809 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Google Tag Manager costs a phone 222 ms of main-thread work and 298 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.4 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

3 long tasks block the main thread while loading, the longest for 202 ms. During a long task the page ignores taps.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.

About 26 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB could be saved by minifying CSS.

2 KiB could be saved by minifying JavaScript.

The first text or image appears after 10.6 s on a phone. Good is under 1.8 s.

Your largest element takes 32.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Loom sneakers are $59 for our email list on November 19.”.

The page becomes fully interactive after 32.4 s. Good is under 3.8 s.

Visually, the page fills in at 10.6 s (Speed Index). Good is under 3.4 s.

14 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 12.2 MB in 525 requests on a phone: scripts 6.4 MB (273), stylesheets 2.2 MB (75) and images 1.6 MB (42). Under 2 MB keeps phones on slow connections fast.

2 images are downloaded at several times the size a phone draws them, for example lighter at 3,000 px wide, shown at 343 px. Resized copies would save about 187 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 3.47 g of CO₂e: 416.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

11 images have no alt text, which hurts accessibility and image search.

2 visible links have no text or label, so screen readers cannot say where they go.

Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h1 → h5, h1 → h3 and h1 → h3), which makes the page harder to scan with a screen reader.

There are 26 <h1> headlines (“Loom Footwear”, “Waterproof. Breathable. Unstoppable.” and “The Most Comfortable, Waterproof Sneakers”). One clear main headline is easier for people and search engines.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 41 pages on loomfootwear.com and 55 external pages.

Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://loomfootwear.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://loomfootwear.com/pages/contact-us, https://loomfootwear.com/customer_authentication/redirect, https://loomfootwear.com/policies/refund-policy, https://loomfootwear.com/policies/shipping-policy, https://loomfootwear.com/policies/privacy-policy and https://loomfootwear.com/policies/terms-of-service and 1 other are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

https://loomfootwear.com/blogs/news, https://loomfootwear.com/customer_authentication/redirect, https://loomfootwear.com/collections/loom-sneakers, https://loomfootwear.com/policies/refund-policy, https://loomfootwear.com/policies/shipping-policy and https://loomfootwear.com/policies/privacy-policy and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

https://loomfootwear.com/products/waterproof-sneakers-for-men and https://loomfootwear.com/products/waterproof-sneakers-for-women use the same meta description. A description written for each page earns more clicks.

https://loomfootwear.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage and read each the way a search engine does.

10 images failed to load on a phone, for example https://views.unsplash.com/v?app_id=226925&photo_id=_3Q3tsJ01nc.

5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

Chrome logged issues while loading the page (“Cookie”).

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 19 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 541 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo, Pinterest Tag and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 11 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.