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lostandfoundshop.com website review
Visit site (opens in a new tab)Reviewed 18 October 202645 issues · 89 checks
This review found 45 issues worth fixing on lostandfoundshop.com, 16 of them high impact, across 89 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74C- #69,284 of 98,383 reviewed websitesbeats 26%
- #42,099 of 53,710 online storesbeats 18%
- #39,472 of 48,711 Shopify storesbeats 16%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 25, 2026 | 1.4 s |
| May 2, 2026 | 1.5 s |
| May 9, 2026 | 1.3 s |
| May 16, 2026 | 1.3 s |
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.4 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.5 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.9 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.4 s |
| Aug 1, 2026 | 1.4 s |
| Aug 8, 2026 | 1.4 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.5 s |
| Aug 29, 2026 | 1.4 s |
| Sep 5, 2026 | 1.3 s |
| Sep 12, 2026 | 1.4 s |
| Sep 19, 2026 | 1.5 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.8 s |
| Oct 10, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 25, 2026 | 66 ms |
| May 2, 2026 | 63 ms |
| May 9, 2026 | 62 ms |
| May 16, 2026 | 62 ms |
| May 23, 2026 | 62 ms |
| May 30, 2026 | 63 ms |
| Jun 6, 2026 | 71 ms |
| Jun 13, 2026 | 69 ms |
| Jun 20, 2026 | 71 ms |
| Jun 27, 2026 | 72 ms |
| Jul 4, 2026 | 74 ms |
| Jul 11, 2026 | 75 ms |
| Jul 18, 2026 | 69 ms |
| Jul 25, 2026 | 65 ms |
| Aug 1, 2026 | 63 ms |
| Aug 8, 2026 | 63 ms |
| Aug 15, 2026 | 62 ms |
| Aug 22, 2026 | 60 ms |
| Aug 29, 2026 | 57 ms |
| Sep 5, 2026 | 54 ms |
| Sep 12, 2026 | 55 ms |
| Sep 19, 2026 | 62 ms |
| Sep 26, 2026 | 63 ms |
| Oct 3, 2026 | 65 ms |
| Oct 10, 2026 | 65 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.1 s
1.7 s
2.3 s
2.8 s
3.4 s
4.0 s
4.5 s
Speed
Improve image delivery
15.7 s · 2.9 MB11 images could be 2.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 15.7 s faster on a phone.
Reduce unused JavaScript
5.3 s · 973 KiBAbout 973 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.3 s faster on a phone.
Render-blocking requests
2.1 s14 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.1 s.
Mobile performance score: 54
54/100Your mobile performance score is 54 (desktop: 51). Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
650 ms · 124 KiB16 files are served with short cache lifetimes, so returning visitors download them again (124 KiB).
8 third-party services on the page
8 third-party services load with your homepage (zotabox.com, Google CDN and Shopify and others), adding 1.7 MB and 518 ms of main-thread time.
zotabox.com adds 226 ms
226 mszotabox.com costs a phone 226 ms of main-thread work and 642 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 103 ms
103 msGoogle CDN costs a phone 103 ms of main-thread work and 347 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 57 ms
57 msShopify costs a phone 57 ms of main-thread work and 407 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 209 ms. During a long task the page ignores taps.
Minify JavaScript
150 ms · 51 KiB51 KiB could be saved by minifying JavaScript.
Legacy JavaScript
150 ms · 32 KiBPolyfills for old browsers add 32 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
90 KiBAbout 90 KiB of CSS is downloaded but never applied on this page.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 1.8 s
A phone's processor spends 1.8 s on main-thread work while loading, 743 ms of it running JavaScript. That is comfortably low.
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 37.7 s
37.7 sYour largest element takes 37.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 37.8 s
37.8 sThe page becomes fully interactive after 37.8 s. Good is under 3.8 s.
First Contentful Paint: 4.1 s
4.1 sThe first text or image appears after 4.1 s on a phone. Good is under 1.8 s.
Speed Index: 7.9 s
7.9 sVisually, the page fills in at 7.9 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 2.9 s
2.9 sReal visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Largest content (LCP) got 24% slower for real visitors
+24%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 245 ms
245 msScripts block taps and scrolling for 245 ms in total while the page loads. Good is under 200 ms.
12 images without width and height
12 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 66 ms to 65 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user INP: 107 ms
107 msReal visitors wait 107 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.04
0.04For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.
Real-user FCP: 1.8 s
1.8 sReal visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 676 ms
676 msReal visitors wait 676 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.075
0.075The layout barely moves while loading (CLS 0.075, good is under 0.1).
Images and page weight
Page weight: 6.4 MB in 215 requests
6.4 MBYour homepage downloads 6.4 MB in 215 requests on a phone: images 3.4 MB (32), scripts 1.8 MB (61) and other files 1.0 MB (106). Under 2 MB keeps phones on slow connections fast.
7 images far larger than shown
2.4 MB7 images are downloaded at several times the size a phone draws them, for example slide-image-4.jpg at 3,300 px wide, shown at 360 px. Resized copies would save about 2.4 MB.
2 images over 500 KB
2 images weigh 1.8 MB together. On a phone connection a single image that size takes seconds.
2 images in older formats
2 images (1.8 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
2 images below the first screen load straight away
2 images further down the page (77 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.8 g of CO₂ per visit
1.81 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.81 g of CO₂e: 217.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
15 text elements with low contrast
15 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
<html> element must have a lang attribute (1 element)
<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (7 elements)
All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
10 form fields without a label
10 form fields have no label, so screen readers announce an empty box and autofill guesses.
7 links without text
7 visible links have no text or label, so screen readers cannot say where they go.
No page language
The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.
2 checks passed
Every image has alt text
All 34 images in the HTML carry an alt attribute.
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (12 characters)
Your title is only 12 characters: “Lost & Found”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
2 H1 headlines
There are 2 <h1> headlines (“” and “PAUL SILENCE”). One clear main headline is easier for people and search engines.
59 internal links, 4 external
The homepage links to 59 pages on lostandfoundshop.com and 4 external pages.
5 checks passed
Meta description: 108 characters
Your meta description is 108 characters: “LOST & FOUND: a collection of shops. Women's. Men's. Children's. Home. Located in Hollywood and Santa Monica”.
Canonical URL set
The canonical URL is https://lostandfoundshop.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://lostandfoundshop.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
llms.txt published
The site publishes https://lostandfoundshop.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page is broken
Your homepage links to https://lostandfoundshop.com/collections/vendors, which answers with an error. Visitors hit a dead end and search engines drop it.
2 pages share a title
https://lostandfoundshop.com/apps/giftregistry and https://lostandfoundshop.com/apps/giftregistry/wishlist all use the title “Lost & Found – Lost & Found”. Search engines can't tell which page to show for a search, so each competes with the others.
6 pages without a meta description
https://lostandfoundshop.com/collections/gift, https://lostandfoundshop.com/collections/sale, https://lostandfoundshop.com/collections/home-sale, https://lostandfoundshop.com/collections/mens-sale, https://lostandfoundshop.com/apps/giftregistry and https://lostandfoundshop.com/apps/giftregistry/wishlist have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages with very little text
https://lostandfoundshop.com/apps/giftregistry and https://lostandfoundshop.com/apps/giftregistry/wishlist have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.
4 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
2 checks passed
Tap targets are thumb-sized
11 of 11 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
Only about 67 words
The homepage has only about 67 words of visible text; thin pages give Google and first-time buyers little to go on.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
3 checks passed
2 calls to action
The homepage has 2 calls to action, for example “NEWSLETTER SIGN UP”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Direct contact links
Visitors can reach you directly: 0 phone links and 6 email links.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
7 cookies set on arrival
7Opening the homepage sets 7 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
24 other companies contacted
Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lostandfoundshop.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 45 issues on lostandfoundshop.com, including 18 speed issues, 3 SEO issues and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.