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lotus.in website review
Visit site (opens in a new tab)Reviewed 8 November 202650 issues · 86 checks
This review found 50 issues worth fixing on lotus.in, 20 of them high impact, across 86 checks. The most urgent: 20,891 HTML elements. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
66D- #95,896 of 104,682 reviewed websitesbeats 7%
- #56,074 of 58,656 online storesbeats 4%
- #51,490 of 53,423 Shopify storesbeats 3%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.7 s |
| May 23, 2026 | 2.7 s |
| May 30, 2026 | 2.8 s |
| Jun 6, 2026 | 2.7 s |
| Jun 13, 2026 | 2.7 s |
| Jun 20, 2026 | 2.7 s |
| Jun 27, 2026 | 2.7 s |
| Jul 4, 2026 | 2.7 s |
| Jul 11, 2026 | 2.8 s |
| Jul 18, 2026 | 2.8 s |
| Jul 25, 2026 | 2.8 s |
| Aug 1, 2026 | 2.8 s |
| Aug 8, 2026 | 2.9 s |
| Aug 15, 2026 | 2.9 s |
| Aug 22, 2026 | 2.9 s |
| Aug 29, 2026 | 3.0 s |
| Sep 5, 2026 | 3.0 s |
| Sep 12, 2026 | 3.0 s |
| Sep 19, 2026 | 2.9 s |
| Sep 26, 2026 | 2.8 s |
| Oct 3, 2026 | 2.8 s |
| Oct 10, 2026 | 2.7 s |
| Oct 17, 2026 | 2.7 s |
| Oct 24, 2026 | 2.7 s |
| Oct 31, 2026 | 2.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 216 ms |
| May 23, 2026 | 227 ms |
| May 30, 2026 | 239 ms |
| Jun 6, 2026 | 245 ms |
| Jun 13, 2026 | 247 ms |
| Jun 20, 2026 | 249 ms |
| Jun 27, 2026 | 251 ms |
| Jul 4, 2026 | 254 ms |
| Jul 11, 2026 | 254 ms |
| Jul 18, 2026 | 251 ms |
| Jul 25, 2026 | 248 ms |
| Aug 1, 2026 | 252 ms |
| Aug 8, 2026 | 263 ms |
| Aug 15, 2026 | 271 ms |
| Aug 22, 2026 | 278 ms |
| Aug 29, 2026 | 284 ms |
| Sep 5, 2026 | 286 ms |
| Sep 12, 2026 | 292 ms |
| Sep 19, 2026 | 300 ms |
| Sep 26, 2026 | 304 ms |
| Oct 3, 2026 | 306 ms |
| Oct 10, 2026 | 303 ms |
| Oct 17, 2026 | 303 ms |
| Oct 24, 2026 | 303 ms |
| Oct 31, 2026 | 301 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
20,891 HTML elements
The page has 20,891 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Render-blocking requests
1.3 s8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.
Mobile performance score: 45
45/100Your mobile performance score is 45. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 9.9 s
A phone's processor spends 9.9 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, razorpay.com and JSDelivr CDN and others), adding 10.5 MB and 1.4 s of main-thread time.
Reduce unused JavaScript
300 ms · 1.5 MBAbout 1.5 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
Shopify adds 258 ms
258 msShopify costs a phone 258 ms of main-thread work and 7.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
750 ms · 315 KiB12 images could be 315 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.
Use efficient cache lifetimes
776 KiB31 files are served with short cache lifetimes, so returning visitors download them again (776 KiB).
Reduce unused CSS
450 ms · 156 KiBAbout 156 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
razorpay.com adds 240 ms
240 msrazorpay.com costs a phone 240 ms of main-thread work and 952 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
JSDelivr CDN adds 227 ms
227 msJSDelivr CDN costs a phone 227 ms of main-thread work and 539 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
19 long tasks on the main thread
19 long tasks block the main thread while loading, the longest for 274 ms. During a long task the page ignores taps.
gokwik.co adds 184 ms
184 msgokwik.co costs a phone 184 ms of main-thread work and 506 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
65 KiBPolyfills for old browsers add 65 KiB JavaScript that modern phones do not need.
Minify JavaScript
64 KiB64 KiB could be saved by minifying JavaScript.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Duplicated JavaScript
12 KiB12 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
4 KiB4 KiB could be saved by minifying CSS.
1 checks passed
Server response: 66 ms
66 msYour server sent the HTML in 66 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Speed Index: 22.8 s
22.8 sVisually, the page fills in at 22.8 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 51.9 s
51.9 sThe page becomes fully interactive after 51.9 s. Good is under 3.8 s.
Largest Contentful Paint: 6.8 s
6.8 sYour largest element takes 6.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Total Blocking Time: 873 ms
873 msScripts block taps and scrolling for 873 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 3.7 s
3.7 sReal visitors wait 3.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 468 ms
468 msReal visitors wait 468 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 36% slower for real visitors
+36%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 216 ms to 301 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.8 s
2.8 sReal visitors see the first content after 2.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 835 ms
835 msReal visitors wait 835 ms for your server to start answering (75th percentile). Good is under 800 ms.
14 images without width and height
14 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.7 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user CLS: 0.07
0.07For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.
First Contentful Paint: 1.7 s
1.7 sThe first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.063
0.063The layout barely moves while loading (CLS 0.063, good is under 0.1).
Images and page weight
Page weight: 15.7 MB in 436 requests
15.7 MBYour homepage downloads 15.7 MB in 436 requests on a phone: images 8.6 MB (50), scripts 2.8 MB (114) and media 2.4 MB (5). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Artboard_2_60.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image below the first screen load straight away
1 image further down the page (57 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 4.4 g of CO₂ per visit
4.45 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.45 g of CO₂e: 533.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Images must have alternative text (9 elements)
Images must have alternative text: 9 elements on the page fail this check, rated critical by axe-core.
8 tap targets too small
8 tap targets are too small or too close together to hit reliably with a finger.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
<marquee> elements are deprecated and must not be used (1 element)
<marquee> elements are deprecated and must not be used: 1 element on the page fails this check, rated serious by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
7 links without text
7 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
ARIA role should be appropriate for the element (1 element)
ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.
1 checks passed
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Only 0 internal links
The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.
2 links crawlers can't follow
2 links have no real href, so search engines can't follow them.
7 checks passed
Meta description: 114 characters
Your meta description is 114 characters: “Shop Lotus Herbals, Organics, Dermat Tested Skincare & Makeup beauty essentials online. Glow naturally with Lotus!”.
Title: 52 characters
Your title is a healthy 52 characters: “Lotus | Skincare, Makeup, Haircare & Beauty Products”.
Canonical URL set
The canonical URL is https://www.lotus.in/.
Structured data in place
Structured data found: BreadcrumbList, FAQPage, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.lotus.in/sitemap.xml.
AI search readiness
Most text only appears after JavaScript runs
0%A phone browser shows 4,882 words, but the HTML your server sends has only 5. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.
Parts of the site are closed to 6 AI crawlers
Your robots.txt lets ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User), Claude search (Claude-SearchBot), Claude (Claude-User), Perplexity (PerplexityBot) and Perplexity (Perplexity-User) read the homepage but closes other sections to them, so answers about those pages can't cite you.
2 checks passed
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
llms.txt published
The site publishes https://www.lotus.in/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Best practices
16 small tap targets
16 of 52 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
4 third-party cookies
4 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Refused to apply style from 'https://www.lotus.in/cdn/shop/t/149/assets/new_custom.scss.css?v=106215&enable_css_minific…”.
Missing source maps
Large scripts ship without source maps.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 4,882 words of copy
The homepage carries about 4,882 words of visible text.
1 checks passed
Analytics in place
Analytics detected: Google Analytics.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
33 cookies set on arrival
33Opening the homepage sets 33 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
39 other companies contacted
Loading the homepage contacts 39 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lotus.in, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 10 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Moengage · Quinn Shoppable Reel · Powerful Form Builder · Judge Me Reviews · Pagefly Ai Page Builder · cloudfront.net · nfcube.com · contlo.com · jsdelivr.net · Swym Wishlist Plus
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 50 issues on lotus.in, including 25 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.