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loveamika.com website review

Visit site (opens in a new tab)Reviewed 7 November 202617 issues · 57 checks

This review found 17 issues worth fixing on loveamika.com, 7 of them high impact, across 57 checks. The most urgent: fails Core Web Vitals for real visitors. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.

Real-visitor load time (LCP)75th percentile, phones
4.2 s2.9 sMay 16Oct 313.2 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.7 s
May 23, 20263.7 s
May 30, 20263.7 s
Jun 6, 20263.8 s
Jun 13, 20264.0 s
Jun 20, 20264.1 s
Jun 27, 20264.1 s
Jul 4, 20264.1 s
Jul 11, 20264.0 s
Jul 18, 20263.8 s
Jul 25, 20263.5 s
Aug 1, 20263.2 s
Aug 8, 20263.1 s
Aug 15, 20263.0 s
Aug 22, 20263.1 s
Aug 29, 20263.3 s
Sep 5, 20263.4 s
Sep 12, 20263.5 s
Sep 19, 20263.5 s
Sep 26, 20263.4 s
Oct 3, 20263.2 s
Oct 10, 20263.1 s
Oct 17, 20263.1 s
Oct 24, 20263.2 s
Oct 31, 20263.2 s
Real-visitor tap response (INP)75th percentile, phones
165 ms146 msMay 16Oct 31162 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026154 ms
May 23, 2026153 ms
May 30, 2026149 ms
Jun 6, 2026148 ms
Jun 13, 2026148 ms
Jun 20, 2026150 ms
Jun 27, 2026153 ms
Jul 4, 2026154 ms
Jul 11, 2026154 ms
Jul 18, 2026154 ms
Jul 25, 2026154 ms
Aug 1, 2026154 ms
Aug 8, 2026154 ms
Aug 15, 2026158 ms
Aug 22, 2026162 ms
Aug 29, 2026163 ms
Sep 5, 2026163 ms
Sep 12, 2026161 ms
Sep 19, 2026154 ms
Sep 26, 2026157 ms
Oct 3, 2026160 ms
Oct 10, 2026162 ms
Oct 17, 2026163 ms
Oct 24, 2026163 ms
Oct 31, 2026162 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

No screenshot is available for this review.

Speed

Not measured in this review.

Core Web Vitals

4 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user FCP: 3.2 s

    3.2 s

    Real visitors see the first content after 3.2 s (75th percentile). Good is under 1.8 s.

  • Real-user LCP: 3.2 s

    3.2 s

    Real visitors wait 3.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user TTFB: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 154 ms to 162 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 162 ms

    162 ms

    Real visitors wait 162 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.09

    0.09

    For real visitors the layout shifts by 0.09 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 14% faster for real visitors

    -14%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.7 s to 3.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

2 to fix55
  • Page weight: 6.4 MB

    6.4 MB

    Your homepage downloads 6.4 MB on a phone, 3.1 MB of it images (48%). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    3ffb2c10a306a0b7c47f9e0a31e20163886f5521-628x628.gif weighs 934 KiB. On a phone connection a single image that size takes seconds.

  • 8 images below the first screen load straight away

    8 images further down the page (212 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.8 g of CO₂ per visit

    1.82 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.82 g of CO₂e: 218.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

1 to fix98
  • 13 tap targets too small

    13 tap targets are too small or too close together to hit reliably with a finger.

2 checks passed
  • Every image has alt text

    All 34 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 1 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fix92
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 117 internal links, 18 external

    The homepage links to 117 pages on loveamika.com and 18 external pages.

6 checks passed
  • Meta description: 148 characters

    Your meta description is 148 characters: “all hair is welcome. shop amika shampoos, conditioners, masks + stylers for every hair type, cruelty-free and formulate…”.

  • One H1 headline

    Your main headline reads: “professional haircare for every hair type”.

  • Title: 49 characters

    Your title is a healthy 49 characters: “professional haircare for every hair type | amika”.

  • Canonical URL set

    The canonical URL is https://loveamika.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://loveamika.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://loveamika.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (654 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 64 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fix71
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=26035829&Ver=2&mid=78a72521-0b8c-45c5-a7a5-b59bd45ba298&bo=1&sid=971da620da8f11f1a272193aaa2b897d&vid=971ddb20da8f11f191e8fdeb04827ad4&vids=1&msclkid=N&pi=918639831&lg.

  • 15 small tap targets

    15 of 24 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Error: Minified React error #418; visit https://reactjs.org/docs/error-decoder.html?invariant=418 for the full message …”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix79
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 1,070 words of copy

    The homepage carries about 1,070 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “ADD ONE (1) FREE SAMPLE TO EVERY ORDER” and “SHOP NOW”.

  • 11 calls to action

    The homepage has 11 calls to action, for example “shop”, “shop all products” and “subscribe + save”.

  • 1 short form

    A short form (1 field at most) is right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 12 trackers load before any consent

    12

    Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and Hotjar and 7 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 44 cookies set on arrival

    44

    Opening the homepage sets 44 cookies, 4 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 68 other companies contacted

    Loading the homepage contacts 68 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at loveamika.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

No apps were seen in the code your storefront loads.

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Remix
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Hiring

Hiring
10 open roles
Teams
Marketing (5), Sales and Education (4), Supply Chain (1)
Job board
rippling

Company

Headquarters
New York

Upkeep, stack, hiring and company data from programmable.info

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This review found 17 issues on loveamika.com, including 4 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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