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lovenala.com website review
Visit site (opens in a new tab)Reviewed 11 November 202637 issues · 89 checks
This review found 37 issues worth fixing on lovenala.com, 16 of them high impact, across 89 checks. The most urgent: pOWr adds 7.7 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
73C- #81,028 of 108,894 reviewed websitesbeats 22%
- #50,686 of 61,770 online storesbeats 15%
- #47,532 of 56,366 Shopify storesbeats 13%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 2.0 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 2.0 s |
| Sep 26, 2026 | 2.0 s |
| Oct 3, 2026 | 2.0 s |
| Oct 10, 2026 | 2.0 s |
| Oct 17, 2026 | 1.9 s |
| Oct 24, 2026 | 1.8 s |
| Oct 31, 2026 | 1.8 s |
| Nov 7, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 209 ms |
| May 30, 2026 | 212 ms |
| Jun 6, 2026 | 203 ms |
| Jun 13, 2026 | 194 ms |
| Jun 20, 2026 | 185 ms |
| Jun 27, 2026 | 181 ms |
| Jul 4, 2026 | 184 ms |
| Jul 11, 2026 | 186 ms |
| Jul 18, 2026 | 182 ms |
| Jul 25, 2026 | 173 ms |
| Aug 1, 2026 | 161 ms |
| Aug 8, 2026 | 152 ms |
| Aug 15, 2026 | 179 ms |
| Aug 22, 2026 | 184 ms |
| Aug 29, 2026 | 211 ms |
| Sep 5, 2026 | 220 ms |
| Sep 12, 2026 | 218 ms |
| Sep 19, 2026 | 237 ms |
| Sep 26, 2026 | 204 ms |
| Oct 3, 2026 | 207 ms |
| Oct 10, 2026 | 186 ms |
| Oct 17, 2026 | 186 ms |
| Oct 24, 2026 | 186 ms |
| Oct 31, 2026 | 205 ms |
| Nov 7, 2026 | 205 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.3 s
2.0 s
2.6 s
3.3 s
3.9 s
4.6 s
5.3 s
Speed
POWr adds 7.7 s
7.7 sPOWr costs a phone 7.7 s of main-thread work and 13 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
3.4 s · 874 KiB34 files are served with short cache lifetimes, so returning visitors download them again (874 KiB).
Main-thread work: 37.4 s
A phone's processor spends 37.4 s on main-thread work while loading, 17.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Reduce unused JavaScript
3.1 s · 570 KiBAbout 570 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.1 s faster on a phone.
loox.io adds 3.2 s
3.2 sloox.io costs a phone 3.2 s of main-thread work and 17 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
18,560 HTML elements
The page has 18,560 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Shopify adds 1.7 s
1.7 sShopify costs a phone 1.7 s of main-thread work and 777 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 29
29/100Your mobile performance score is 29. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (POWr, loox.io and Shopify and others), adding 2.4 MB and 13.7 s of main-thread time.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 1.3 s. During a long task the page ignores taps.
Attentive adds 608 ms
608 msAttentive costs a phone 608 ms of main-thread work and 418 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Font display
300 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 300 ms).
Render-blocking requests
300 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.
Google Maps adds 197 ms
197 msGoogle Maps costs a phone 197 ms of main-thread work and 454 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
50 ms · 35 KiBPolyfills for old browsers add 35 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.
Improve image delivery
63 KiB2 images could be 63 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused CSS
12 KiBAbout 12 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 23 ms
23 msYour server sent the HTML in 23 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 19.9 s
19.9 sYour largest element takes 19.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Total Blocking Time: 7.0 s
7.0 sScripts block taps and scrolling for 7.0 s in total while the page loads. Good is under 200 ms.
Time to Interactive: 25.0 s
25.0 sThe page becomes fully interactive after 25.0 s. Good is under 3.8 s.
Speed Index: 8.9 s
8.9 sVisually, the page fills in at 8.9 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 4.0 s
4.0 sThe first text or image appears after 4.0 s on a phone. Good is under 1.8 s.
Real-user INP: 204 ms
204 msReal visitors wait 204 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 209 ms to 205 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+6%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 623 ms
623 msReal visitors wait 623 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.0 MB in 648 requests
5.0 MBYour homepage downloads 5.0 MB in 648 requests on a phone: scripts 2.3 MB (257), other files 1.4 MB (294) and images 544 KiB (31). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
love_nala_cartoon_hero_wp_001_mobile.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
3 images in older formats
3 images (111 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.4 g of CO₂ per visit
1.41 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.41 g of CO₂e: 169.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 55 images in the HTML carry an alt attribute.
17 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 18 WCAG 2.2 A/AA and best-practice rules on the phone render: 17 passed and 1 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
11 links crawlers can't follow
11 links have no real href, so search engines can't follow them.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
161 internal links, 22 external
The homepage links to 161 pages on lovenala.com and 22 external pages.
8 checks passed
Meta description: 158 characters
Your meta description is 158 characters: “Give your cat premium meat-first cat food for their best, healthiest life. Our tasty wet and dry food in our online sto…”.
One H1 headline
Your main headline reads: “Love,Delivered.”.
Title: 53 characters
Your title is a healthy 53 characters: “Premium Grain-Free Cat Foods | Love Nala – Love, Nala”.
Canonical URL set
The canonical URL is https://www.lovenala.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.lovenala.com/sitemap.xml.
AI search readiness
Organization data is thin (2 of 6 facts)
Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,178 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.lovenala.com/llms.txt (195 KiB, 571 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a meta description
https://www.lovenala.com/collections/all has no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 62 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
Requests the geolocation permission on page load
Requests the geolocation permission on page load.
2 checks passed
Tap targets are thumb-sized
36 of 37 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
About 894 words of copy
The homepage carries about 894 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop now”.
23 calls to action
The homepage has 23 calls to action, for example “Shop now”, “Shop flaked & paté collection” and “Buy now”.
6 short forms
6 short forms (3 fields at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 10 testimonial or review blocks and 1 trust badge.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
25 cookies set on arrival
25Opening the homepage sets 25 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
38 other companies contacted
Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lovenala.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 12 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Plug In Seo · Klaviyo Email Marketing Sms · Attentive · Instafeed · Store Locator · powr.io · loox.io · attn.tv · nfcube.com · rechargecdn.com · herokuapp.com · roseperl.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on lovenala.com, including 21 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.