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loversstores.com website review

Visit site (opens in a new tab)Reviewed 4 November 202628 issues · 85 checks

This review found 28 issues worth fixing on loversstores.com, 8 of them high impact, across 85 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
637 ms596 msOct 3Oct 31603 ms
Show as table
DateReal-visitor load time (LCP)
Oct 3, 2026632 ms
Oct 10, 2026607 ms
Oct 17, 2026605 ms
Oct 24, 2026601 ms
Oct 31, 2026603 ms
Real-visitor tap response (INP)75th percentile, phones
87 ms81 msOct 3Oct 3182 ms
Show as table
DateReal-visitor tap response (INP)
Oct 3, 202686 ms
Oct 10, 202686 ms
Oct 17, 202685 ms
Oct 24, 202683 ms
Oct 31, 202682 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of loversstores.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. loversstores.com at 0.4 s0.4 s
  2. loversstores.com at 0.8 s0.8 s
  3. loversstores.com at 1.1 s1.1 s
  4. loversstores.com at 1.5 s1.5 s
  5. loversstores.com at 1.9 s1.9 s
  6. loversstores.com at 2.3 s2.3 s
  7. loversstores.com at 2.6 s2.6 s
  8. loversstores.com at 3.0 s3.0 s

Speed

11 to fix46
  • Reduce unused JavaScript

    3.7 s · 529 KiB

    About 529 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.7 s faster on a phone.

  • Use efficient cache lifetimes

    3.0 s · 670 KiB

    13 files are served with short cache lifetimes, so returning visitors download them again (670 KiB).

  • Mobile performance score: 46

    46/100

    Your mobile performance score is 46. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Improve image delivery

    350 ms · 934 KiB

    22 images could be 934 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

  • Minify JavaScript

    930 ms · 108 KiB

    108 KiB could be saved by minifying JavaScript.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, dotdigital-pages.com and Cookie-Script.com and others), adding 3.2 MB and 608 ms of main-thread time.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 360 ms. During a long task the page ignores taps.

  • Google Tag Manager adds 292 ms

    292 ms

    Google Tag Manager costs a phone 292 ms of main-thread work and 368 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    300 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 300 ms.

  • dotdigital-pages.com adds 203 ms

    203 ms

    dotdigital-pages.com costs a phone 203 ms of main-thread work and 394 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Cloudinary adds 0 ms

    0 ms

    Cloudinary costs a phone 0 ms of main-thread work and 2.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 4 KiB

    Polyfills for old browsers add 4 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    91 KiB

    About 91 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify CSS

    5 KiB

    5 KiB could be saved by minifying CSS.

2 checks passed
  • Main-thread work: 1.7 s

    A phone's processor spends 1.7 s on main-thread work while loading, 994 ms of it running JavaScript. That is comfortably low.

  • Server response: 70 ms

    70 ms

    Your server sent the HTML in 70 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 13.3 s

    13.3 s

    Your largest element takes 13.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Shop Dildos”.

  • First Contentful Paint: 5.6 s

    5.6 s

    The first text or image appears after 5.6 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 13.4 s

    13.4 s

    The page becomes fully interactive after 13.4 s. Good is under 3.8 s.

  • Speed Index: 7.1 s

    7.1 s

    Visually, the page fills in at 7.1 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 519 ms

    519 ms

    Scripts block taps and scrolling for 519 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 86 ms to 82 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 0.6 s to 0.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 129 ms

    129 ms

    Real visitors wait 129 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 632 ms

    632 ms

    Real visitors wait 632 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.5 MB in 91 requests

    3.5 MB

    Your homepage downloads 3.5 MB in 91 requests on a phone: images 1.9 MB (50), scripts 1.1 MB (15) and fonts 259 KiB (7). Under 2 MB keeps phones on slow connections fast.

  • About 1.0 g of CO₂ per visit

    0.98 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.98 g of CO₂e: 117.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 10097
  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (10 elements)

    All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 73 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 3 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9291
  • Structured data has 2 problems

    Structured data found (OnlineStore and WebSite) but with 2 problems, for example “WebSite: missing name”.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 5 links with vague text

    5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 236 internal links, 5 external

    The homepage links to 236 pages on loversstores.com and 5 external pages.

6 checks passed
  • Meta description: 148 characters

    Your meta description is 148 characters: “Shop sex toys, adult toys and lingerie at Lovers. Explore vibrators, couples toys and accessories online or visit us in…”.

  • One H1 headline

    Your main headline reads: “Lovers Homepage”.

  • Title: 44 characters

    Your title is a healthy 44 characters: “Sex Toys, Adult Toys & Lingerie | Lovers”.

  • Canonical URL set

    The canonical URL is https://www.loversstores.com/.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.loversstores.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.loversstores.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and description; sameAs (social profiles) and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,438 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 3 pages without a meta description

    https://www.loversstores.com/brands, https://www.loversstores.com/lovers-blog and https://www.loversstores.com/gift-card have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 147 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7791
  • 23 small tap targets

    23 of 63 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 10 third-party cookies

    10 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix88
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 10 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 801 words of copy

    The homepage carries about 801 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Anal Toys Shop Now” and “BDSM Shop Now”.

  • 48 calls to action

    The homepage has 48 calls to action, for example “Shop All Sex Toys”, “Shop All Sex Toys For Women” and “Shop All Sex Toys For Men”.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 2 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 15 other companies contacted

    Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at loversstores.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
AVADA Commerce;Shopify;Shopify Plus
Analytics
Google Analytics
Hosting
AWS

Upkeep, stack, hiring and company data from programmable.info

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This review found 28 issues on loversstores.com, including 16 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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