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loveurns.com website review
Visit site (opens in a new tab)Reviewed 5 November 202633 issues · 80 checks
This review found 33 issues worth fixing on loveurns.com, 10 of them high impact, across 80 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80B- #37,545 of 94,991 reviewed websitesbeats 55%
- #23,791 of 51,117 online storesbeats 47%
- #22,807 of 46,236 Shopify storesbeats 44%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.4 s |
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.4 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.5 s |
| Jun 20, 2026 | 1.4 s |
| Jun 27, 2026 | 1.4 s |
| Jul 4, 2026 | 1.4 s |
| Jul 11, 2026 | 1.4 s |
| Jul 18, 2026 | 1.4 s |
| Jul 25, 2026 | 1.4 s |
| Aug 1, 2026 | 1.4 s |
| Aug 8, 2026 | 1.4 s |
| Aug 15, 2026 | 1.4 s |
| Aug 22, 2026 | 1.5 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.4 s |
| Sep 12, 2026 | 1.4 s |
| Sep 19, 2026 | 1.4 s |
| Sep 26, 2026 | 1.4 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.5 s |
| Oct 24, 2026 | 1.4 s |
| Oct 31, 2026 | 1.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 96 ms |
| May 23, 2026 | 94 ms |
| May 30, 2026 | 90 ms |
| Jun 6, 2026 | 95 ms |
| Jun 13, 2026 | 92 ms |
| Jun 20, 2026 | 94 ms |
| Jun 27, 2026 | 93 ms |
| Jul 4, 2026 | 90 ms |
| Jul 11, 2026 | 94 ms |
| Jul 18, 2026 | 89 ms |
| Jul 25, 2026 | 91 ms |
| Aug 1, 2026 | 90 ms |
| Aug 8, 2026 | 92 ms |
| Aug 15, 2026 | 95 ms |
| Aug 22, 2026 | 99 ms |
| Aug 29, 2026 | 104 ms |
| Sep 5, 2026 | 100 ms |
| Sep 12, 2026 | 99 ms |
| Sep 19, 2026 | 97 ms |
| Sep 26, 2026 | 99 ms |
| Oct 3, 2026 | 103 ms |
| Oct 10, 2026 | 103 ms |
| Oct 17, 2026 | 103 ms |
| Oct 24, 2026 | 91 ms |
| Oct 31, 2026 | 87 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
1.3 s · 215 KiBAbout 215 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.3 s faster on a phone.
Mobile performance score: 62
62/100Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
300 ms · 110 KiB10 files are served with short cache lifetimes, so returning visitors download them again (110 KiB).
Reduce unused CSS
300 ms · 50 KiBAbout 50 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Main-thread work: 2.1 s
A phone's processor spends 2.1 s on main-thread work while loading, 926 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Shopify adds 47 ms
47 msShopify costs a phone 47 ms of main-thread work and 478 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, cloudfront.net and Shopify and others), adding 916 KiB and 285 ms of main-thread time.
Legacy JavaScript
150 ms · 17 KiBPolyfills for old browsers add 17 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
1 long task on the main thread
1 long task block the main thread while loading, the longest for 150 ms. During a long task the page ignores taps.
Render-blocking requests
150 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.
Improve image delivery
27 KiB2 images could be 27 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 4 ms
4 msYour server sent the HTML in 4 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 10.0 s
10.0 sYour largest element takes 10.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 10.5 s
10.5 sThe page becomes fully interactive after 10.5 s. Good is under 3.8 s.
Speed Index: 7.2 s
7.2 sVisually, the page fills in at 7.2 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.3 s
3.3 sThe first text or image appears after 3.3 s on a phone. Good is under 1.8 s.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-6%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 96 ms to 87 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 88 ms
88 msReal visitors wait 88 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.09
0.09For real visitors the layout shifts by 0.09 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 439 ms
439 msReal visitors wait 439 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 50 ms
50 msScripts block the page for only 50 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 2.5 MB in 369 requests
2.5 MBYour homepage downloads 2.5 MB in 369 requests on a phone: other files 1.1 MB (217), scripts 955 KiB (124) and images 206 KiB (9). Under 2 MB keeps phones on slow connections fast.
About 0.7 g of CO₂ per visit
0.71 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.71 g of CO₂e: 85.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
7 text elements with low contrast
7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (24 elements)
All page content should be contained by landmarks: 24 elements on the page fail this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
8 links without text
8 visible links have no text or label, so screen readers cannot say where they go.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.
1 checks passed
33 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 42 WCAG 2.2 A/AA and best-practice rules on the phone render: 33 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (9 characters)
Your title is only 9 characters: “LoveUrns®”. Between 30 and 65 characters leaves room to say what you do and for whom.
Structured data has 1 problem
Structured data found (Organization and WebSite) but with 1 problem, for example “WebSite: potentialAction.target is not an absolute URL ("https://loveurns.com/search?q={search_term_string}")”.
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
59 internal links, 13 external
The homepage links to 59 pages on loveurns.com and 13 external pages.
5 checks passed
Meta description: 129 characters
Your meta description is 129 characters: “LoveUrns® Handcrafted with Love™ Finest Cremations Urns and related products. Largest collection of fine Cremation Urns…”.
Canonical URL set
The canonical URL is https://loveurns.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://loveurns.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://loveurns.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Other pages
4 pages without a meta description
https://loveurns.com/collections/all, https://loveurns.com/collections/tadblu-by-loveurns, https://loveurns.com/pages/catalogs and https://loveurns.com/pages/become-a-distributor have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://loveurns.com/pages/catalogs has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 23 found) and read each the way a search engine does.
5 checks passed
Linked pages load
4 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 4 pages that loaded have a <title>.
Best practices
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.
2 checks passed
Tap targets are thumb-sized
19 of 20 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
Only about 92 words
The homepage has only about 92 words of visible text; thin pages give Google and first-time buyers little to go on.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
2 checks passed
4 calls to action
The homepage has 4 calls to action, for example “Contact LoveUrns®”, “Sign Up” and “Contact us”.
3 short forms
3 short forms (3 fields at most) are right on the homepage, asking for an email.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
8 cookies set on arrival
8Opening the homepage sets 8 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
21 other companies contacted
Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at loveurns.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 3 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Xo Gallery · powr.io · nfcube.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Hosting
- Shopify
Company
- Headquarters
- Plano
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on loveurns.com, including 11 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.