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lucchese.com website review

Visit site (opens in a new tab)Reviewed 27 October 202644 issues · 79 checks

This review found 44 issues worth fixing on lucchese.com, 16 of them high impact, across 79 checks. The most urgent: page weight: 32.1 MB in 432 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s1.2 sMay 9Oct 241.9 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.5 s
May 16, 20261.6 s
May 23, 20261.6 s
May 30, 20261.5 s
Jun 6, 20261.5 s
Jun 13, 20261.4 s
Jun 20, 20261.5 s
Jun 27, 20261.5 s
Jul 4, 20261.5 s
Jul 11, 20261.5 s
Jul 18, 20261.5 s
Jul 25, 20261.4 s
Aug 1, 20261.5 s
Aug 8, 20261.6 s
Aug 15, 20261.8 s
Aug 22, 20262.1 s
Aug 29, 20262.2 s
Sep 5, 20262.3 s
Sep 12, 20262.3 s
Sep 19, 20262.3 s
Sep 26, 20262.3 s
Oct 3, 20262.1 s
Oct 10, 20262.0 s
Oct 17, 20261.9 s
Oct 24, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
197 ms126 msMay 9Oct 24189 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026134 ms
May 16, 2026136 ms
May 23, 2026136 ms
May 30, 2026137 ms
Jun 6, 2026141 ms
Jun 13, 2026146 ms
Jun 20, 2026153 ms
Jun 27, 2026154 ms
Jul 4, 2026154 ms
Jul 11, 2026155 ms
Jul 18, 2026155 ms
Jul 25, 2026155 ms
Aug 1, 2026162 ms
Aug 8, 2026166 ms
Aug 15, 2026174 ms
Aug 22, 2026180 ms
Aug 29, 2026187 ms
Sep 5, 2026187 ms
Sep 12, 2026187 ms
Sep 19, 2026188 ms
Sep 26, 2026188 ms
Oct 3, 2026188 ms
Oct 10, 2026188 ms
Oct 17, 2026188 ms
Oct 24, 2026189 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of lucchese.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. lucchese.com at 0.9 s0.9 s
  2. lucchese.com at 1.7 s1.7 s
  3. lucchese.com at 2.6 s2.6 s
  4. lucchese.com at 3.5 s3.5 s
  5. lucchese.com at 4.4 s4.4 s
  6. lucchese.com at 5.2 s5.2 s
  7. lucchese.com at 6.1 s6.1 s
  8. lucchese.com at 7.0 s7.0 s

Speed

15 to fix30
  • Reduce unused JavaScript

    1.8 s · 1.1 MB

    About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.

  • Main-thread work: 12.9 s

    A phone's processor spends 12.9 s on main-thread work while loading, 6.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 30

    30/100

    Your mobile performance score is 30 (desktop: 59). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, nobi.ai and Facebook and others), adding 26.8 MB and 2.8 s of main-thread time.

  • Shopify adds 304 ms

    304 ms

    Shopify costs a phone 304 ms of main-thread work and 25.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    300 ms · 839 KiB

    34 files are served with short cache lifetimes, so returning visitors download them again (839 KiB).

  • Reduce unused CSS

    900 ms · 171 KiB

    About 171 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • Google Tag Manager adds 867 ms

    867 ms

    Google Tag Manager costs a phone 867 ms of main-thread work and 481 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 697 ms. During a long task the page ignores taps.

  • Improve image delivery

    150 ms · 462 KiB

    11 images could be 462 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • nobi.ai adds 479 ms

    479 ms

    nobi.ai costs a phone 479 ms of main-thread work and 387 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    400 ms

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 400 ms.

  • Facebook adds 330 ms

    330 ms

    Facebook costs a phone 330 ms of main-thread work and 228 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,846 HTML elements

    The page has 2,846 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Affirm adds 251 ms

    251 ms

    Affirm costs a phone 251 ms of main-thread work and 162 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 94 KiB

    Polyfills for old browsers add 94 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    60 KiB

    60 KiB could be saved by minifying JavaScript.

  • Phones get a much slower page than desktops

    Desktop scores 59 but mobile only 30. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

  • Duplicated JavaScript

    1 KiB

    1 KiB JavaScript is shipped twice across bundles.

1 checks passed
  • Server response: 26 ms

    26 ms

    Your server sent the HTML in 26 ms, well inside Google's 600 ms guideline.

Core Web Vitals

13 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 17.9 s

    17.9 s

    Your largest element takes 17.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We and our partners, including Shopify, use cookies and oth…”.

  • Time to Interactive: 32.3 s

    32.3 s

    The page becomes fully interactive after 32.3 s. Good is under 3.8 s.

  • Total Blocking Time: 2.9 s

    2.9 s

    Scripts block taps and scrolling for 2.9 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 8.5 s

    8.5 s

    Visually, the page fills in at 8.5 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 4.2 s

    4.2 s

    The first text or image appears after 4.2 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 3.1 s

    3.1 s

    Real visitors wait 3.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 204 ms

    204 ms

    Real visitors wait 204 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 40% slower for real visitors

    +40%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 134 ms to 189 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 25% slower for real visitors

    +25%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.3 s

    2.3 s

    Real visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 812 ms

    812 ms

    Real visitors wait 812 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

2 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 32.1 MB in 432 requests

    32.1 MB

    Your homepage downloads 32.1 MB in 432 requests on a phone: media 26.3 MB (3), scripts 3.0 MB (127) and images 1.3 MB (53). Under 2 MB keeps phones on slow connections fast.

  • 1 image below the first screen load straight away

    1 image further down the page (56 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 9.1 g of CO₂ per visit

    9.10 g

    By the Sustainable Web Design model, a visit to your homepage emits about 9.10 g of CO₂e: 1092.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9695
  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • Elements marked as presentational should be consistently ignored (16 elements)

    Elements marked as presentational should be consistently ignored: 16 elements on the page fail this check, rated minor by axe-core.

1 checks passed
  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 4 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9279
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (67 characters)

    Your title is 67 characters, so Google will cut it off around 60: “Lucchese Bootmaker Official Website | Cowboy Boots and Western Wear”.

  • Only 0 internal links

    The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

6 checks passed
  • Meta description: 119 characters

    Your meta description is 119 characters: “Shop Lucchese Cowboy Boots and Western Wear and enjoy the tradition and quality of premium materials and craftsmanship.”.

  • Canonical URL set

    The canonical URL is https://www.lucchese.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.lucchese.com/sitemap.xml.

AI search readiness

1 to fix75
  • Most text only appears after JavaScript runs

    0%

    A phone browser shows 425 words, but the HTML your server sends has only 0. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • llms.txt published

    The site publishes https://www.lucchese.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Best practices

2 to fixGoogle 9678
  • 1 broken image

    1 image failed to load on a phone, for example https://t.teads.tv/track?action=pageView&env=js-web&tag_version=8.15.2_a4a3745&provider=tag&buyer_pixel_id=10930&referer=https%3A%2F%2Fwww.lucchese.com%2F&user_session_id=8dc705b1-9337-41af-91be-49007.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    57 of 58 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix50
  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 425 words of copy

    The homepage carries about 425 words of visible text.

2 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP ALL” and “SHOP THE COLLECTION”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

Privacy and tracking

1 to fix
  • 10 trackers load before any consent

    10

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 27 cookies set on arrival

    27

    Opening the homepage sets 27 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 69 other companies contacted

    Loading the homepage contacts 69 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lucchese.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Company

Employees
360
Headquarters
El Paso

Upkeep, stack, hiring and company data from programmable.info

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