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lucid.co website review

Visit site (opens in a new tab)Reviewed 26 October 202634 issues · 80 checks

This review found 34 issues worth fixing on lucid.co, 8 of them high impact, across 80 checks. The most urgent: mobile performance score: 39. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.4 s2.0 sMay 9Oct 242.9 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.1 s
May 16, 20262.2 s
May 23, 20262.2 s
May 30, 20262.3 s
Jun 6, 20262.3 s
Jun 13, 20262.5 s
Jun 20, 20262.9 s
Jun 27, 20262.9 s
Jul 4, 20263.0 s
Jul 11, 20263.0 s
Jul 18, 20263.0 s
Jul 25, 20263.1 s
Aug 1, 20263.2 s
Aug 8, 20263.2 s
Aug 15, 20263.1 s
Aug 22, 20263.1 s
Aug 29, 20263.2 s
Sep 5, 20263.2 s
Sep 12, 20263.2 s
Sep 19, 20263.2 s
Sep 26, 20263.3 s
Oct 3, 20263.2 s
Oct 10, 20263.2 s
Oct 17, 20263.0 s
Oct 24, 20262.9 s
Real-visitor tap response (INP)75th percentile, phones
371 ms204 msMay 9Oct 24223 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026268 ms
May 16, 2026262 ms
May 23, 2026261 ms
May 30, 2026265 ms
Jun 6, 2026264 ms
Jun 13, 2026271 ms
Jun 20, 2026283 ms
Jun 27, 2026289 ms
Jul 4, 2026304 ms
Jul 11, 2026312 ms
Jul 18, 2026328 ms
Jul 25, 2026339 ms
Aug 1, 2026352 ms
Aug 8, 2026346 ms
Aug 15, 2026332 ms
Aug 22, 2026338 ms
Aug 29, 2026332 ms
Sep 5, 2026318 ms
Sep 12, 2026287 ms
Sep 19, 2026260 ms
Sep 26, 2026244 ms
Oct 3, 2026236 ms
Oct 10, 2026233 ms
Oct 17, 2026229 ms
Oct 24, 2026223 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of lucid.co (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. lucid.co at 0.4 s0.4 s
  2. lucid.co at 0.9 s0.9 s
  3. lucid.co at 1.3 s1.3 s
  4. lucid.co at 1.8 s1.8 s
  5. lucid.co at 2.2 s2.2 s
  6. lucid.co at 2.6 s2.6 s
  7. lucid.co at 3.1 s3.1 s
  8. lucid.co at 3.5 s3.5 s

Speed

12 to fix39
  • Mobile performance score: 39

    39/100

    Your mobile performance score is 39 (desktop: 61). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.3 s

    A phone's processor spends 6.3 s on main-thread work while loading, 3.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, osano.com and Clarity and others), adding 1.7 MB and 1.4 s of main-thread time.

  • Reduce unused JavaScript

    150 ms · 682 KiB

    About 682 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    758 KiB

    118 files are served with short cache lifetimes, so returning visitors download them again (758 KiB).

  • Google Tag Manager adds 646 ms

    646 ms

    Google Tag Manager costs a phone 646 ms of main-thread work and 516 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    450 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 450 ms.

  • 18 long tasks on the main thread

    18 long tasks block the main thread while loading, the longest for 417 ms. During a long task the page ignores taps.

  • osano.com adds 259 ms

    259 ms

    osano.com costs a phone 259 ms of main-thread work and 90 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,076 HTML elements

    The page has 2,076 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • lucid.app adds 114 ms

    114 ms

    lucid.app costs a phone 114 ms of main-thread work and 478 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • lucidchart.com adds 27 ms

    27 ms

    lucidchart.com costs a phone 27 ms of main-thread work and 338 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    67 KiB

    3 images could be 67 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    24 KiB

    Polyfills for old browsers add 24 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    11 KiB

    About 11 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 90 ms

    90 ms

    Your server sent the HTML in 90 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 28.4 s

    28.4 s

    The page becomes fully interactive after 28.4 s. Good is under 3.8 s.

  • Largest Contentful Paint: 5.9 s

    5.9 s

    Your largest element takes 5.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Provide deep context for agentic AI Share AI-powered docume…”.

  • Total Blocking Time: 1.3 s

    1.3 s

    Scripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 7.5 s

    7.5 s

    Visually, the page fills in at 7.5 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 259 ms

    259 ms

    Real visitors wait 259 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.16

    0.16

    For real visitors the layout shifts by 0.16 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 37% slower for real visitors

    +37%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.0 s

    2.0 s

    Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.8 s

    2.8 s

    The first text or image appears after 2.8 s on a phone. Good is under 1.8 s.

  • Cumulative Layout Shift: 0.103

    0.103

    The layout shifts by 0.103 while loading, so content jumps under the reader's thumb. Good is under 0.1.

2 checks passed
  • Real-user LCP: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Tap response (INP) got 15% faster for real visitors

    -15%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 268 ms to 223 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

4 to fix43
  • Page weight: 5.4 MB in 280 requests

    5.4 MB

    Your homepage downloads 5.4 MB in 280 requests on a phone: scripts 1.9 MB (37), images 1.5 MB (153) and media 1.1 MB (1). Under 2 MB keeps phones on slow connections fast.

  • 8 images in older formats

    8 images (1.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 6 images far larger than shown

    363 KiB

    6 images are downloaded at several times the size a phone draws them, for example 4d0aee76-31a3-499b-a0b3-30d862cad5ef.png at 1,360 px wide, shown at 282 px. Resized copies would save about 363 KiB.

  • 6 images below the first screen load straight away

    6 images further down the page (592 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.5 g of CO₂ per visit

    1.54 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.54 g of CO₂e: 184.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

Google 100100
2 checks passed
  • Every image has alt text

    All 310 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 0 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9295
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 7 links with vague text

    7 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 323 internal links, 24 external

    The homepage links to 323 pages on lucid.co and 24 external pages.

7 checks passed
  • Meta description: 144 characters

    Your meta description is 144 characters: “Use powerful capabilities in Lucid to document the current state of your business. Keep people and AI agents aligned an…”.

  • One H1 headline

    Your main headline reads: “Transform your business with AI”.

  • Title: 39 characters

    Your title is a healthy 39 characters: “Transform Your Business With AI | Lucid”.

  • Canonical URL set

    The canonical URL is https://lucid.co/.

  • Structured data in place

    Structured data found: Organization.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://lucid.co/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://lucid.co/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,406 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 page without a meta description

    https://lucid.co/professional-services has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 172 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7391
  • 13 third-party cookies

    13 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    15 of 16 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix90
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 523 words of copy

    The homepage carries about 523 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact sales”.

  • 24 calls to action

    The homepage has 24 calls to action, for example “Contact us”, “Contact sales” and “Sign up free”.

  • Social proof on the page

    Social proof on the homepage: 40 customer or partner logos and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

Privacy and tracking

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (Osano) is installed; check it blocks these until visitors agree where the law requires it.

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • 9 other companies contacted

    Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Osano

    A consent management tool (Osano) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lucid.co, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Gatsby
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Akamai

Hiring

Hiring
30 open roles
Teams
Sales (15), Customer Operations (4), IT & Security (4), Customer Experience (2)
Job board
greenhouse

Company

Employees
986

Upkeep, stack, hiring and company data from programmable.info

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