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lucybalu.ch website review

Visit site (opens in a new tab)Reviewed 10 November 202628 issues · 84 checks

This review found 28 issues worth fixing on lucybalu.ch, 7 of them high impact, across 84 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.5 s983 msMay 23Nov 71.3 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20263.2 s
May 30, 20263.2 s
Jun 6, 20263.3 s
Jun 13, 20263.2 s
Jun 20, 20263.2 s
Jun 27, 20263.2 s
Jul 4, 20263.1 s
Jul 11, 20263.2 s
Jul 18, 20263.2 s
Jul 25, 20262.8 s
Aug 1, 20262.3 s
Aug 8, 20261.9 s
Aug 15, 20261.6 s
Aug 22, 20261.6 s
Aug 29, 20261.6 s
Sep 5, 20261.6 s
Sep 12, 20261.6 s
Sep 19, 20261.6 s
Sep 26, 20261.7 s
Oct 3, 20261.7 s
Oct 10, 20261.8 s
Oct 17, 20261.8 s
Oct 24, 20261.6 s
Oct 31, 20261.4 s
Nov 7, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
224 ms145 msMay 23Nov 7164 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026163 ms
May 30, 2026169 ms
Jun 6, 2026163 ms
Jun 13, 2026161 ms
Jun 20, 2026157 ms
Jun 27, 2026154 ms
Jul 4, 2026158 ms
Jul 11, 2026163 ms
Jul 18, 2026164 ms
Jul 25, 2026165 ms
Aug 1, 2026171 ms
Aug 8, 2026181 ms
Aug 15, 2026192 ms
Aug 22, 2026206 ms
Aug 29, 2026213 ms
Sep 5, 2026214 ms
Sep 12, 2026215 ms
Sep 19, 2026206 ms
Sep 26, 2026195 ms
Oct 3, 2026185 ms
Oct 10, 2026179 ms
Oct 17, 2026175 ms
Oct 24, 2026171 ms
Oct 31, 2026168 ms
Nov 7, 2026164 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of lucybalu.ch (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. lucybalu.ch at 1.0 s1.0 s
  2. lucybalu.ch at 1.9 s1.9 s
  3. lucybalu.ch at 2.9 s2.9 s
  4. lucybalu.ch at 3.8 s3.8 s
  5. lucybalu.ch at 4.8 s4.8 s
  6. lucybalu.ch at 5.7 s5.7 s
  7. lucybalu.ch at 6.7 s6.7 s
  8. lucybalu.ch at 7.6 s7.6 s

Speed

10 to fix79
  • Render-blocking requests

    1.1 s

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Main-thread work: 5.2 s

    A phone's processor spends 5.2 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,483 HTML elements

    The page has 3,483 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Shopify and Clarity and others), adding 1.5 MB and 1.2 s of main-thread time.

  • Mobile performance score: 79

    79/100

    Your mobile performance score is 79. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    566 KiB

    About 566 KiB of JavaScript is downloaded but never used on this page.

  • Google Tag Manager adds 496 ms

    496 ms

    Google Tag Manager costs a phone 496 ms of main-thread work and 641 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 418 ms

    418 ms

    Shopify costs a phone 418 ms of main-thread work and 366 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 68 KiB

    About 68 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Klaviyo adds 127 ms

    127 ms

    Klaviyo costs a phone 127 ms of main-thread work and 351 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 200 ms. During a long task the page ignores taps.

  • Minify CSS

    150 ms · 11 KiB

    11 KiB could be saved by minifying CSS.

  • Use efficient cache lifetimes

    44 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (44 KiB).

  • Legacy JavaScript

    35 KiB

    Polyfills for old browsers add 35 KiB JavaScript that modern phones do not need.

  • Improve image delivery

    22 KiB

    2 images could be 22 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Duplicated JavaScript

    11 KiB

    11 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 75 ms

    75 ms

    Your server sent the HTML in 75 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 17.8 s

    17.8 s

    The page becomes fully interactive after 17.8 s. Good is under 3.8 s.

  • Real-user TTFB: 814 ms

    814 ms

    Real visitors wait 814 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • 49 images without width and height

    49 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest Contentful Paint: 3.8 s

    3.8 s

    Your largest element takes 3.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “LucyBalu Moderne Katzenmöbel - SWING Katzenhängematte im Mo…”.

  • Speed Index: 5.1 s

    5.1 s

    Visually, the page fills in at 5.1 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 277 ms

    277 ms

    Scripts block taps and scrolling for 277 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 163 ms to 164 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 137 ms

    137 ms

    Real visitors wait 137 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Largest content (LCP) got 58% faster for real visitors

    -58%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 3.2 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.7 s

    1.7 s

    The first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.008

    0.008

    The layout barely moves while loading (CLS 0.008, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.2 MB in 280 requests

    3.2 MB

    Your homepage downloads 3.2 MB in 280 requests on a phone: scripts 1.6 MB (93), other files 1,018 KiB (135) and images 254 KiB (30). Under 2 MB keeps phones on slow connections fast.

  • About 0.9 g of CO₂ per visit

    0.90 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.90 g of CO₂e: 108.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9795
  • 6 text elements with low contrast

    6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (15 elements)

    All page content should be contained by landmarks: 15 elements on the page fail this check, rated moderate by axe-core.

  • Alternative text of images should not be repeated as text (13 elements)

    Alternative text of images should not be repeated as text: 13 elements on the page fail this check, rated minor by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (15 elements).

2 checks passed
  • Every image has alt text

    All 176 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 222 internal links, 7 external

    The homepage links to 222 pages on lucybalu.ch and 7 external pages.

8 checks passed
  • Meta description: 144 characters

    Your meta description is 144 characters: “LucyBalu stands for high‑quality products for cats. Made for your cat and you. Discover furniture, litter, accessories …”.

  • One H1 headline

    Your main headline reads: “LucyBalu – Cat Furniture & Accessories in Modern Design”.

  • Title: 55 characters

    Your title is a healthy 55 characters: “LucyBalu – Cat Furniture & Accessories in Modern Design”.

  • Canonical URL set

    The canonical URL is https://lucybalu.com/en.

  • Structured data in place

    Structured data found: WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://lucybalu.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,040 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://lucybalu.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 6 pages without an H1

    https://lucybalu.com/en/collections/shop, https://lucybalu.com/en/collections/cat-furniture, https://lucybalu.com/en/collections/cat-wall, https://lucybalu.com/en/collections/kratzmoebel, https://lucybalu.com/en/collections/schlafplatz and https://lucybalu.com/en/collections/futterplatz-katzennapf have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 67 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    8 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 8 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 8 pages that loaded have a <title>.

Best practices

2 to fixGoogle 10078
  • 2 broken images

    2 images failed to load on a phone, for example https://lucybalu.com/en?shpxid=e2c8f729-cd7b-4bfa-a59c-6d3fba090d6d.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “timeoutId is not defined”.

2 checks passed
  • Tap targets are thumb-sized

    136 of 139 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 952 words of copy

    The homepage carries about 952 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more” and “Help & Contact”.

  • 5 calls to action

    The homepage has 5 calls to action, for example “Help & Contact” and “Learn more”.

  • 7 short forms

    7 short forms (2 fields at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 139 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Microsoft Ads and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 24 cookies set on arrival

    24

    Opening the homepage sets 24 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 37 other companies contacted

    Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lucybalu.ch, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Mable · Pandectes Gdpr · Microsoft Clarity · Langify · Judge Me Reviews · Instafeed · Gdpr Cookie Consent · Joy Subscription

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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