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luggageonline.com website review
Visit site (opens in a new tab)Reviewed 4 November 202645 issues · 89 checks
This review found 45 issues worth fixing on luggageonline.com, 16 of them high impact, across 89 checks. The most urgent: audioeye.com adds 1.9 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
77C- #60,159 of 106,977 reviewed websitesbeats 39%
- #38,860 of 60,398 online storesbeats 31%
- #37,014 of 55,096 Shopify storesbeats 28%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 3.2 s |
| May 23, 2026 | 3.2 s |
| May 30, 2026 | 3.1 s |
| Jun 6, 2026 | 3.0 s |
| Jun 13, 2026 | 3.0 s |
| Jun 20, 2026 | 3.0 s |
| Jun 27, 2026 | 3.0 s |
| Jul 4, 2026 | 3.0 s |
| Jul 11, 2026 | 3.0 s |
| Jul 18, 2026 | 3.0 s |
| Jul 25, 2026 | 2.9 s |
| Aug 1, 2026 | 2.9 s |
| Aug 8, 2026 | 2.9 s |
| Aug 15, 2026 | 2.9 s |
| Aug 22, 2026 | 2.9 s |
| Aug 29, 2026 | 2.9 s |
| Sep 5, 2026 | 2.9 s |
| Sep 12, 2026 | 2.9 s |
| Sep 19, 2026 | 2.8 s |
| Sep 26, 2026 | 2.8 s |
| Oct 3, 2026 | 2.7 s |
| Oct 10, 2026 | 2.7 s |
| Oct 17, 2026 | 2.7 s |
| Oct 24, 2026 | 2.8 s |
| Oct 31, 2026 | 2.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 227 ms |
| May 23, 2026 | 230 ms |
| May 30, 2026 | 229 ms |
| Jun 6, 2026 | 232 ms |
| Jun 13, 2026 | 229 ms |
| Jun 20, 2026 | 229 ms |
| Jun 27, 2026 | 233 ms |
| Jul 4, 2026 | 230 ms |
| Jul 11, 2026 | 230 ms |
| Jul 18, 2026 | 230 ms |
| Jul 25, 2026 | 230 ms |
| Aug 1, 2026 | 228 ms |
| Aug 8, 2026 | 227 ms |
| Aug 15, 2026 | 226 ms |
| Aug 22, 2026 | 229 ms |
| Aug 29, 2026 | 229 ms |
| Sep 5, 2026 | 235 ms |
| Sep 12, 2026 | 235 ms |
| Sep 19, 2026 | 233 ms |
| Sep 26, 2026 | 231 ms |
| Oct 3, 2026 | 229 ms |
| Oct 10, 2026 | 226 ms |
| Oct 17, 2026 | 225 ms |
| Oct 24, 2026 | 221 ms |
| Oct 31, 2026 | 228 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.9 s
1.9 s
2.8 s
3.7 s
4.6 s
5.6 s
6.5 s
7.4 s
Speed
audioeye.com adds 1.9 s
1.9 saudioeye.com costs a phone 1.9 s of main-thread work and 298 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 12.0 s
A phone's processor spends 12.0 s on main-thread work while loading, 5.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 44
44/100Your mobile performance score is 44. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
3,051 HTML elements
The page has 3,051 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (audioeye.com, Shopify and Klaviyo and others), adding 3.5 MB and 3.3 s of main-thread time.
Improve image delivery
350 ms · 1.4 MB3 images could be 1.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.
Reduce unused JavaScript
150 ms · 1.3 MBAbout 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Render-blocking requests
950 ms18 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.
Reduce unused CSS
450 ms · 107 KiBAbout 107 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Shopify adds 410 ms
410 msShopify costs a phone 410 ms of main-thread work and 1.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 328 ms
328 msKlaviyo costs a phone 328 ms of main-thread work and 646 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 310 ms
310 msGoogle Tag Manager costs a phone 310 ms of main-thread work and 442 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 251 ms. During a long task the page ignores taps.
tidio.co adds 103 ms
103 mstidio.co costs a phone 103 ms of main-thread work and 515 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
249 KiB52 files are served with short cache lifetimes, so returning visitors download them again (249 KiB).
Legacy JavaScript
126 KiBPolyfills for old browsers add 126 KiB JavaScript that modern phones do not need.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
5 KiB5 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 16 ms
16 msYour server sent the HTML in 16 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 35.1 s
35.1 sThe page becomes fully interactive after 35.1 s. Good is under 3.8 s.
Speed Index: 12.3 s
12.3 sVisually, the page fills in at 12.3 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 5.6 s
5.6 sYour largest element takes 5.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Total Blocking Time: 1.0 s
1.0 sScripts block taps and scrolling for 1.0 s in total while the page loads. Good is under 200 ms.
Real-user INP: 261 ms
261 msReal visitors wait 261 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
First Contentful Paint: 2.7 s
2.7 sThe first text or image appears after 2.7 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 227 ms to 228 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 2.0 s
2.0 sReal visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.03
0.03For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 768 ms
768 msReal visitors wait 768 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 12% faster for real visitors
-12%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.2 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 7.1 MB in 510 requests
7.1 MBYour homepage downloads 7.1 MB in 510 requests on a phone: scripts 3.7 MB (295), images 1.8 MB (18) and other files 903 KiB (116). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
d9f29ec1-6cae-4c63-9d95-e9d516cc9c66.png weighs 1.5 MB. On a phone connection a single image that size takes seconds.
1 image far larger than shown
1.1 MB1 image is downloaded at several times the size a phone draws it, for example d9f29ec1-6cae-4c63-9d95-e9d516cc9c66.png at 1,080 px wide, shown at 185 px. Resized copies would save about 1.1 MB.
1 image in older formats
1 image (1.5 MB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
An image on the first screen is lazy-loaded
Untitled_1200_x_1200_px_1.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 2.0 g of CO₂ per visit
2.02 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.02 g of CO₂e: 242.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
Interactive controls must not be nested (1 element)
Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (11 elements)
All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h1 → h3 and h2 → h5), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 23 images in the HTML carry an alt attribute.
53 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (14 characters)
Your title is only 14 characters: “Luggage Online”. Between 30 and 65 characters leaves room to say what you do and for whom.
Meta description is long (227 characters)
Your meta description is 227 characters; Google truncates after about 160, so the end of your pitch is cut.
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
306 internal links, 9 external
The homepage links to 306 pages on luggageonline.com and 9 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Luggage Online”.
Canonical URL set
The canonical URL is https://www.luggageonline.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.luggageonline.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,344 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.luggageonline.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://www.luggageonline.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://www.luggageonline.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
9 pages without a meta description
https://www.luggageonline.com/pages/flex-return, https://www.luggageonline.com/customer_authentication/redirect, https://www.luggageonline.com/pages/wish-list, https://www.luggageonline.com/pages/brands, https://www.luggageonline.com/collections/samsonite and https://www.luggageonline.com/collections/travelpro and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.
14 pages without an H1
https://www.luggageonline.com/pages/flex-return, https://www.luggageonline.com/customer_authentication/redirect, https://www.luggageonline.com/pages/https-www-luggageonline-com-pages-free-shipping-returns, https://www.luggageonline.com/pages/wish-list, https://www.luggageonline.com/pages/brands and https://www.luggageonline.com/collections/samsonite and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 170 found) and read each the way a search engine does.
3 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
14 small tap targets
14 of 32 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Cannot set properties of null (setting 'onclick')”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 559 words of copy
The homepage carries about 559 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Track Order”.
14 calls to action
The homepage has 14 calls to action, for example “Track Order”, “Buy With Prime” and “Shop All Brands”.
6 short forms
6 short forms (2 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
25 cookies set on arrival
25Opening the homepage sets 25 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
53 other companies contacted
Loading the homepage contacts 53 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at luggageonline.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 45 issues on luggageonline.com, including 21 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.