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lummia.com.co website review
Visit site (opens in a new tab)Reviewed 7 November 202647 issues · 88 checks
This review found 47 issues worth fixing on lummia.com.co, 17 of them high impact, across 88 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
71C- #83,595 of 103,119 reviewed websitesbeats 16%
- #50,339 of 57,384 online storesbeats 10%
- #46,724 of 52,216 Shopify storesbeats 9%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 2.0 s |
| Jul 18, 2026 | 1.9 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 1.9 s |
| Aug 8, 2026 | 1.9 s |
| Aug 15, 2026 | 1.9 s |
| Aug 22, 2026 | 1.9 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 2.2 s |
| Sep 12, 2026 | 2.6 s |
| Sep 19, 2026 | 2.7 s |
| Sep 26, 2026 | 2.8 s |
| Oct 3, 2026 | 2.8 s |
| Oct 10, 2026 | 2.8 s |
| Oct 17, 2026 | 2.6 s |
| Oct 24, 2026 | 2.4 s |
| Oct 31, 2026 | 2.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Jun 27, 2026 | 307 ms |
| Jul 4, 2026 | 315 ms |
| Jul 11, 2026 | 314 ms |
| Jul 18, 2026 | 307 ms |
| Jul 25, 2026 | 302 ms |
| Aug 1, 2026 | 297 ms |
| Aug 8, 2026 | 293 ms |
| Aug 15, 2026 | 294 ms |
| Aug 22, 2026 | 296 ms |
| Aug 29, 2026 | 298 ms |
| Sep 5, 2026 | 322 ms |
| Sep 12, 2026 | 354 ms |
| Sep 19, 2026 | 371 ms |
| Sep 26, 2026 | 395 ms |
| Oct 3, 2026 | 400 ms |
| Oct 10, 2026 | 381 ms |
| Oct 17, 2026 | 316 ms |
| Oct 24, 2026 | 285 ms |
| Oct 31, 2026 | 271 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.2 s
2.4 s
3.6 s
4.8 s
5.9 s
7.1 s
8.3 s
9.5 s
Speed
Render-blocking requests
1.1 s4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Mobile performance score: 47
47/100Your mobile performance score is 47. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 8.5 s
A phone's processor spends 8.5 s on main-thread work while loading, 4.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
4,127 HTML elements
The page has 4,127 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (heatmap.com, Shopify and TikTok and others), adding 1.2 MB and 1.3 s of main-thread time.
Improve image delivery
600 ms · 423 KiB8 images could be 423 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.
Reduce unused JavaScript
150 ms · 425 KiBAbout 425 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 375 ms. During a long task the page ignores taps.
heatmap.com adds 285 ms
285 msheatmap.com costs a phone 285 ms of main-thread work and 93 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 214 ms
214 msShopify costs a phone 214 ms of main-thread work and 372 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 192 ms
192 msKlaviyo costs a phone 192 ms of main-thread work and 315 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 35 KiBAbout 35 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Use efficient cache lifetimes
159 KiB17 files are served with short cache lifetimes, so returning visitors download them again (159 KiB).
Legacy JavaScript
63 KiBPolyfills for old browsers add 63 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
4 KiB4 KiB could be saved by minifying CSS.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 9 ms
9 msYour server sent the HTML in 9 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Speed Index: 12.9 s
12.9 sVisually, the page fills in at 12.9 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 20.5 s
20.5 sThe page becomes fully interactive after 20.5 s. Good is under 3.8 s.
Largest Contentful Paint: 5.6 s
5.6 sYour largest element takes 5.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Modelo con LummiSkin Pro morado”.
Total Blocking Time: 903 ms
903 msScripts block taps and scrolling for 903 ms in total while the page loads. Good is under 200 ms.
Real-user INP: 273 ms
273 msReal visitors wait 273 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Largest content (LCP) got 20% slower for real visitors
+20%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 2.1 s
2.1 sThe first text or image appears after 2.1 s on a phone. Good is under 1.8 s.
6 checks passed
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 656 ms
656 msReal visitors wait 656 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 11% faster for real visitors
-11%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 307 ms to 271 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 4.6 MB in 448 requests
4.6 MBYour homepage downloads 4.6 MB in 448 requests on a phone: scripts 1.5 MB (104), other files 1.4 MB (290) and images 967 KiB (34). Under 2 MB keeps phones on slow connections fast.
2 images far larger than shown
55 KiB2 images are downloaded at several times the size a phone draws them, for example cm-lsm-bar-device.webp at 240 px wide, shown at 53 px. Resized copies would save about 55 KiB.
5 images in older formats
5 images (472 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.3 g of CO₂ per visit
1.29 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.29 g of CO₂e: 154.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
26 text elements with low contrast
26 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
7 links without text
7 visible links have no text or label, so screen readers cannot say where they go.
Alternative text of images should not be repeated as text (4 elements)
Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.
ARIA role should be appropriate for the element (1 element)
ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 343 images in the HTML carry an alt attribute.
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 10 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (15 characters)
Your title is only 15 characters: “Lummia Colombia”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (318 characters)
Your meta description is 318 characters; Google truncates after about 160, so the end of your pitch is cut.
83 internal links, 13 external
The homepage links to 83 pages on lummia.com.co and 13 external pages.
4 checks passed
Canonical URL set
The canonical URL is https://www.lummia.com.co/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.lummia.com.co/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (3,592 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.lummia.com.co/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page points its canonical at the homepage
https://www.lummia.com.co/products/lummiairpro declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.
2 pages share a title
/ and https://www.lummia.com.co/products/lummiairpro all use the title “Lummia Colombia”. Search engines can't tell which page to show for a search, so each competes with the others.
6 pages without a meta description
https://www.lummia.com.co/collections/frontpage, https://www.lummia.com.co/collections/depilacion, https://www.lummia.com.co/collections/facial, https://www.lummia.com.co/collections/hair, https://www.lummia.com.co/pages/modo-de-uso-1 and https://www.lummia.com.co/pages/pushdaddy-faq-1 have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://www.lummia.com.co/collections and https://www.lummia.com.co/products/lummiairpro use the same meta description. A description written for each page earns more clicks.
8 pages without an H1
https://www.lummia.com.co/products/lummiskin-pro, https://www.lummia.com.co/products/lummiair, https://www.lummia.com.co/products/lummimask, https://www.lummia.com.co/products/lummiwave, https://www.lummia.com.co/products/difusor-lummiair and https://www.lummia.com.co/pages/modo-de-uso-1 and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
44 of 45 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Thin social proof
Social proof on the homepage: 155 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 744 words of copy
The homepage carries about 744 words of visible text.
2 checks passed
1 short form
A short form (1 field at most) is right on the homepage, asking for an email.
Analytics in place
Analytics detected: Microsoft Clarity.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
38 cookies set on arrival
38Opening the homepage sets 38 cookies, 4 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
49 other companies contacted
Loading the homepage contacts 49 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lummia.com.co, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 17 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Hulk Form Builder · Instant Ai Page Builder · Uppromote Affiliate · Clipara Shoppable Videos · Tolstoy · Mercado Pago Antifraud Plus · Smind Sections · Klaviyo Email Marketing Sms · Eg Auto Add To Cart · Bm Country Blocker Ip Blocker · Affliate By Secomapp · Smind App · Boostymark Regionblock · Mercadopago Pf App · Stape Remix · Revie · hubapi.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 47 issues on lummia.com.co, including 19 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.