lumotea.com website review

Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.

About 79 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

1 long task block the main thread while loading, the longest for 367 ms. During a long task the page ignores taps.

About 47 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

2 images could be 14 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

2 third-party services load with your homepage (Klaviyo and Shopify), adding 185 KiB and 83 ms of main-thread time.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 file is served with short cache lifetimes, so returning visitors download them again (4 KiB).

Your largest element takes 6.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

The page becomes fully interactive after 6.7 s. Good is under 3.8 s.

Visually, the page fills in at 4.7 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 317 ms in total while the page loads. Good is under 200 ms.

3 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.38 g of CO₂e: 45.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

7 elements hidden from screen readers can still receive keyboard focus.

4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Some lists contain elements other than list items, which screen readers announce wrongly.

Some list items are not inside a list.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

6 visible links have no text or label, so screen readers cannot say where they go.

Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

Elements with visible text labels do not have matching accessible names. (1 element).

There are 2 <h1> headlines (“Lumo Tea” and “Lumo Tea”). One clear main headline is easier for people and search engines.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 72 pages on lumotea.com and 0 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://lumotea.com/collections/loose-leaf-tea, https://lumotea.com/collections/oolong-tea, https://lumotea.com/collections/collections, https://lumotea.com/collections/best-sellers, https://lumotea.com/collections/new-arrivals and https://lumotea.com/collections/rare-finds and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://lumotea.com/collections/loose-leaf-black-tea and https://lumotea.com/collections/loose-leaf-green-tea took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.

17 of 39 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 419 words of visible text.

Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.