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lusha.com website review

Visit site (opens in a new tab)Reviewed 26 October 202628 issues · 100 checks

This review found 28 issues worth fixing on lusha.com, 8 of them high impact, across 100 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.1 s2.5 sMay 9Oct 243.0 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.6 s
May 16, 20262.7 s
May 23, 20262.6 s
May 30, 20262.8 s
Jun 6, 20262.8 s
Jun 13, 20262.8 s
Jun 20, 20262.9 s
Jun 27, 20262.7 s
Jul 4, 20262.6 s
Jul 11, 20262.6 s
Jul 18, 20262.6 s
Jul 25, 20262.7 s
Aug 1, 20262.7 s
Aug 8, 20262.7 s
Aug 15, 20262.7 s
Aug 22, 20262.7 s
Aug 29, 20262.8 s
Sep 5, 20262.9 s
Sep 12, 20262.7 s
Sep 19, 20262.7 s
Sep 26, 20262.6 s
Oct 3, 20262.7 s
Oct 10, 20262.9 s
Oct 17, 20262.9 s
Oct 24, 20263.0 s
Real-visitor tap response (INP)75th percentile, phones
362 ms161 msMay 9Oct 24339 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026239 ms
May 16, 2026239 ms
May 23, 2026230 ms
May 30, 2026231 ms
Jun 6, 2026232 ms
Jun 13, 2026225 ms
Jun 20, 2026225 ms
Jun 27, 2026213 ms
Jul 4, 2026207 ms
Jul 11, 2026202 ms
Jul 18, 2026199 ms
Jul 25, 2026191 ms
Aug 1, 2026184 ms
Aug 8, 2026188 ms
Aug 15, 2026190 ms
Aug 22, 2026204 ms
Aug 29, 2026221 ms
Sep 5, 2026248 ms
Sep 12, 2026284 ms
Sep 19, 2026318 ms
Sep 26, 2026325 ms
Oct 3, 2026336 ms
Oct 10, 2026335 ms
Oct 17, 2026338 ms
Oct 24, 2026339 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of lusha.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. lusha.com at 0.4 s0.4 s
  2. lusha.com at 0.8 s0.8 s
  3. lusha.com at 1.2 s1.2 s
  4. lusha.com at 1.5 s1.5 s
  5. lusha.com at 1.9 s1.9 s
  6. lusha.com at 2.3 s2.3 s
  7. lusha.com at 2.7 s2.7 s
  8. lusha.com at 3.1 s3.1 s

lusha.com does not allow embedding, so this is Google's rendering of the page.

Speed

8 to fix63
  • Reduce unused JavaScript

    1.0 s · 301 KiB

    About 301 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.0 s faster on a phone.

  • Mobile performance score: 63

    63/100

    Your mobile performance score is 63 (desktop: 95). Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    900 ms

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • Reduce unused CSS

    450 ms · 78 KiB

    About 78 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Use efficient cache lifetimes

    450 ms · 55 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (55 KiB).

  • Legacy JavaScript

    300 ms · 29 KiB

    Polyfills for old browsers add 29 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • 2,503 HTML elements

    The page has 2,503 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 2.5 s

    A phone's processor spends 2.5 s on main-thread work while loading, 995 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Google Tag Manager, Optanon and Other Google APIs/SDKs and others), adding 534 KiB and 298 ms of main-thread time.

  • Improve image delivery

    150 ms · 84 KiB

    4 images could be 84 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 231 ms. During a long task the page ignores taps.

  • Phones get a much slower page than desktops

    Desktop scores 95 but mobile only 63. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user TTFB: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 7.8 s

    7.8 s

    Your largest element takes 7.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Lusha is the B2B data and GTM intelligence layer for teams …”.

  • Time to Interactive: 9.4 s

    9.4 s

    The page becomes fully interactive after 9.4 s. Good is under 3.8 s.

  • Speed Index: 7.0 s

    7.0 s

    Visually, the page fills in at 7.0 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.0 s

    3.0 s

    Real visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 365 ms

    365 ms

    Real visitors wait 365 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 42% slower for real visitors

    +42%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 239 ms to 339 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.9 s

    2.9 s

    Real visitors see the first content after 2.9 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • 9 images without width and height

    9 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.6 s to 3.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user CLS: 0.08

    0.08

    For real visitors the layout shifts by 0.08 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.09

    0.09

    The layout barely moves while loading (CLS 0.09, good is under 0.1).

  • Total Blocking Time: 136 ms

    136 ms

    Scripts block the page for only 136 ms while loading. Good is under 200 ms.

Images and page weight

100
  • About 0.5 g of CO₂ per visit

    0.46 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.46 g of CO₂e: 55.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 1.6 MB in 91 requests

    1.6 MB

    Your homepage downloads 1.6 MB in 91 requests on a phone: scripts 699 KiB (24), images 393 KiB (39) and other files 254 KiB (14). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9796
  • 24 text elements with low contrast

    24 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • [role="img"] and [role="image"] elements must have alternative text (1 element)

    [role="img"] and [role="image"] elements must have alternative text: 1 element on the page fails this check, rated serious by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 175 images in the HTML carry an alt attribute.

  • 54 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 146 internal links, 32 external

    The homepage links to 146 pages on lusha.com and 32 external pages.

8 checks passed
  • Meta description: 144 characters

    Your meta description is 144 characters: “Verified global B2B data: 515M+ contacts, 132M in the US, and 26 buying signals. Available in Lusha Workspace, Claude, …”.

  • One H1 headline

    Your main headline reads: “Data you can build on”.

  • Title: 63 characters

    Your title is a healthy 63 characters: “Lusha | B2B Data and AI Prospecting for GTM Teams and AI Agents”.

  • Canonical URL set

    The canonical URL is https://www.lusha.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.lusha.com/sitemap_index.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,879 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (3 KiB, 1 link), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 78 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9691
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://accounts.google.com/gsi/style' from origin 'https://www.lusha.com' has been blocke…”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

2 checks passed
  • Tap targets are thumb-sized

    22 of 26 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • 5 broken external links

    5 links to other sites are dead, for example https://ideas.lusha.com/forums/966165-lusha-ideas-board (404).

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (lusha.com).

  • Valid certificate (52 days left)

    The certificate from Google Trust Services · WE1 verifies for lusha.com and is valid for another 52 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://lusha.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • security.txt published

    A security.txt file tells researchers how to report a problem with your site.

Domain and trust

  • DNSSEC is off

    lusha.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 27 years old

    27 years

    lusha.com was registered in Jul 1999 through Amazon Registrar, Inc.. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only amazonaws.com, amazontrust.com, awstrust.com and letsencrypt.org to issue certificates for lusha.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Jul 2029

    lusha.com is registered until Jul 2029.

Content and conversion

3 to fix83
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 2,501 words of copy

    The homepage carries about 2,501 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Start for free” and “Sign up with Google”.

  • 14 calls to action

    The homepage has 14 calls to action, for example “Pricing”, “Start for free” and “Contact sales”.

  • 1 short form

    A short form (7 fields at most) is right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 33 testimonial or review blocks, 5 customer or partner logos, 6 trust badges and “29M+ companies”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Cloudflare Web Analytics.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.lusha_com._d.easydmarc.pro ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies (measured from a US location before any click).

  • 7 other companies contacted

    Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Upkeep, stack and company

  • It runs WordPress 3.7.1; the current release is 7.1.3.

Stack

CMS
WordPress 3.7.1
Framework
jQuery
Analytics
Google Tag Manager
Hosting
Cloudflare

Company

Employees
400
Founded
2016
Headquarters
Tel Aviv

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 28 issues on lusha.com, including 19 speed issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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