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luxecosmetics.de website review

Visit site (opens in a new tab)Reviewed 10 November 202644 issues · 87 checks

This review found 44 issues worth fixing on luxecosmetics.de, 19 of them high impact, across 87 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s1.8 sMay 23Nov 72.0 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.8 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.9 s
Jun 20, 20261.9 s
Jun 27, 20262.0 s
Jul 4, 20262.0 s
Jul 11, 20262.0 s
Jul 18, 20261.9 s
Jul 25, 20261.9 s
Aug 1, 20261.9 s
Aug 8, 20261.8 s
Aug 15, 20261.8 s
Aug 22, 20261.9 s
Aug 29, 20261.9 s
Sep 5, 20262.0 s
Sep 12, 20262.0 s
Sep 19, 20262.0 s
Sep 26, 20262.0 s
Oct 3, 20262.1 s
Oct 10, 20262.1 s
Oct 17, 20262.1 s
Oct 24, 20262.2 s
Oct 31, 20262.1 s
Nov 7, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
154 ms103 msMay 23Nov 7128 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026148 ms
May 30, 2026137 ms
Jun 6, 2026121 ms
Jun 13, 2026114 ms
Jun 20, 2026118 ms
Jun 27, 2026119 ms
Jul 4, 2026120 ms
Jul 11, 2026119 ms
Jul 18, 2026112 ms
Jul 25, 2026112 ms
Aug 1, 2026109 ms
Aug 8, 2026111 ms
Aug 15, 2026115 ms
Aug 22, 2026115 ms
Aug 29, 2026119 ms
Sep 5, 2026122 ms
Sep 12, 2026123 ms
Sep 19, 2026123 ms
Sep 26, 2026120 ms
Oct 3, 2026114 ms
Oct 10, 2026114 ms
Oct 17, 2026118 ms
Oct 24, 2026122 ms
Oct 31, 2026127 ms
Nov 7, 2026128 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of luxecosmetics.de (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. luxecosmetics.de at 0.8 s0.8 s
  2. luxecosmetics.de at 1.6 s1.6 s
  3. luxecosmetics.de at 2.3 s2.3 s
  4. luxecosmetics.de at 3.1 s3.1 s
  5. luxecosmetics.de at 3.9 s3.9 s
  6. luxecosmetics.de at 4.7 s4.7 s
  7. luxecosmetics.de at 5.5 s5.5 s
  8. luxecosmetics.de at 6.2 s6.2 s

Speed

11 to fix51
  • Reduce unused JavaScript

    4.2 s · 937 KiB

    About 937 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.2 s faster on a phone.

  • Render-blocking requests

    1.6 s

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Main-thread work: 4.0 s

    A phone's processor spends 4.0 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    650 ms · 2.4 MB

    36 images could be 2.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, ZenDesk and Shopify and others), adding 6.2 MB and 1.1 s of main-thread time.

  • Mobile performance score: 51

    51/100

    Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    800 ms · 156 KiB

    13 files are served with short cache lifetimes, so returning visitors download them again (156 KiB).

  • Shopify adds 145 ms

    145 ms

    Shopify costs a phone 145 ms of main-thread work and 4.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    450 ms · 77 KiB

    Polyfills for old browsers add 77 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 450 ms faster on a phone.

  • Google Tag Manager adds 357 ms

    357 ms

    Google Tag Manager costs a phone 357 ms of main-thread work and 666 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • ZenDesk adds 325 ms

    325 ms

    ZenDesk costs a phone 325 ms of main-thread work and 476 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 145 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    20 ms · 46 KiB

    About 46 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 20 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 26.6 s

    26.6 s

    Your largest element takes 26.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 27.5 s

    27.5 s

    The page becomes fully interactive after 27.5 s. Good is under 3.8 s.

  • First Contentful Paint: 5.1 s

    5.1 s

    The first text or image appears after 5.1 s on a phone. Good is under 1.8 s.

  • Speed Index: 9.6 s

    9.6 s

    Visually, the page fills in at 9.6 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 295 ms

    295 ms

    Scripts block taps and scrolling for 295 ms in total while the page loads. Good is under 200 ms.

  • 19 images without width and height

    19 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.8 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 99 ms

    99 ms

    Real visitors wait 99 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 551 ms

    551 ms

    Real visitors wait 551 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 148 ms to 128 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix43
  • Page weight: 9.0 MB in 233 requests

    9.0 MB

    Your homepage downloads 9.0 MB in 233 requests on a phone: media 3.3 MB (6), images 2.9 MB (54) and scripts 2.2 MB (110). Under 2 MB keeps phones on slow connections fast.

  • 17 images far larger than shown

    505 KiB

    17 images are downloaded at several times the size a phone draws them, for example 1_optimized_8ce946ac-e79f-4b18-8fff-d291dd63fe6b.png at 1,024 px wide, shown at 310 px. Resized copies would save about 505 KiB.

  • 28 images below the first screen load straight away

    28 images further down the page (2.5 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 2 images in older formats

    2 images (73 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.5 g of CO₂ per visit

    2.54 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.54 g of CO₂e: 304.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

9 to fixGoogle 7687
  • Certain ARIA roles must be contained by particular parents (4 elements)

    Certain ARIA roles must be contained by particular parents: 4 elements on the page fail this check, rated critical by axe-core.

  • 7 text elements with low contrast

    7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Links must have discernible text (5 elements)

    Links must have discernible text: 5 elements on the page fail this check, rated serious by axe-core.

  • Scrollable region must have keyboard access (2 elements)

    Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • 41 images without alt text

    41 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 9 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8583
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (22 characters)

    Your title is only 22 characters: “Luxe Cosmetics Germany”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Open Graph partly set

    Open Graph is missing og:description, so shared links fall back to guesses.

  • 76 internal links, 4 external

    The homepage links to 76 pages on luxecosmetics.de and 4 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “Luxe Cosmetics Germany”.

  • Canonical URL set

    The canonical URL is https://luxecosmetics.de/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://luxecosmetics.de/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (720 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://luxecosmetics.de/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix83
  • 1 linked page hidden from search

    https://luxecosmetics.de/products/luxe-wimpernshampoo is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 4 pages without a meta description

    https://luxecosmetics.de/collections/wimpernlifting-produkte, https://luxecosmetics.de/products/luxe-wimpern-und-augenbrauen-serum, https://luxecosmetics.de/collections/luxe-augenbrauen-produkte and https://luxecosmetics.de/collections/luxe-wimpernlifting-zubehor have no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages without an H1

    https://luxecosmetics.de/collections/pfingst-sale, https://luxecosmetics.de/collections/wimpernlifting-produkte, https://luxecosmetics.de/collections/luxe-augenbrauen-produkte and https://luxecosmetics.de/collections/luxe-wimpernlifting-zubehor have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 33 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 7383
  • 6 small tap targets

    6 of 13 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Invalid left-hand side in assignment”.

  • 2 distorted images

    2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix42
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 588 words of copy

    The homepage carries about 588 words of visible text.

2 checks passed
  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 27 cookies set on arrival

    27

    Opening the homepage sets 27 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 44 other companies contacted

    Loading the homepage contacts 44 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at luxecosmetics.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 9 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Kaching Bundles · Simprosys Google Shopping Feed · Pagefly Ai Page Builder · Eg Auto Add To Cart · Candy Rack · Cwilltrustoo Reviews · Facebook Pixel · loox.io

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

  • The footer still says © 2025.

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 44 issues on luxecosmetics.de, including 17 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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