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luxeol.com website review
Visit site (opens in a new tab)Reviewed 5 November 202642 issues · 89 checks
This review found 42 issues worth fixing on luxeol.com, 20 of them high impact, across 89 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76C- #58,437 of 95,481 reviewed websitesbeats 34%
- #35,776 of 51,496 online storesbeats 26%
- #33,771 of 46,603 Shopify storesbeats 23%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.2 s |
| May 23, 2026 | 2.1 s |
| May 30, 2026 | 2.1 s |
| Jun 6, 2026 | 2.0 s |
| Jun 13, 2026 | 1.9 s |
| Jun 20, 2026 | 1.9 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.8 s |
| Aug 1, 2026 | 1.8 s |
| Aug 8, 2026 | 2.0 s |
| Aug 15, 2026 | 2.0 s |
| Aug 22, 2026 | 2.0 s |
| Aug 29, 2026 | 2.0 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.9 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 1.9 s |
| Oct 17, 2026 | 1.9 s |
| Oct 24, 2026 | 1.9 s |
| Oct 31, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 116 ms |
| May 23, 2026 | 117 ms |
| May 30, 2026 | 118 ms |
| Jun 6, 2026 | 118 ms |
| Jun 13, 2026 | 116 ms |
| Jun 20, 2026 | 114 ms |
| Jun 27, 2026 | 117 ms |
| Jul 4, 2026 | 120 ms |
| Jul 11, 2026 | 124 ms |
| Jul 18, 2026 | 128 ms |
| Jul 25, 2026 | 129 ms |
| Aug 1, 2026 | 129 ms |
| Aug 8, 2026 | 131 ms |
| Aug 15, 2026 | 135 ms |
| Aug 22, 2026 | 137 ms |
| Aug 29, 2026 | 137 ms |
| Sep 5, 2026 | 133 ms |
| Sep 12, 2026 | 131 ms |
| Sep 19, 2026 | 131 ms |
| Sep 26, 2026 | 133 ms |
| Oct 3, 2026 | 138 ms |
| Oct 10, 2026 | 145 ms |
| Oct 17, 2026 | 154 ms |
| Oct 24, 2026 | 162 ms |
| Oct 31, 2026 | 171 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
3.5 s · 2.5 MB35 images could be 2.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.5 s faster on a phone.
Use efficient cache lifetimes
4.5 s · 841 KiB29 files are served with short cache lifetimes, so returning visitors download them again (841 KiB).
Reduce unused JavaScript
2.3 s · 556 KiBAbout 556 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.
Render-blocking requests
1.2 s8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.
Mobile performance score: 42
42/100Your mobile performance score is 42. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 8.5 s
A phone's processor spends 8.5 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,628 HTML elements
The page has 3,628 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (join-stories.com, Klaviyo and Didomi and others), adding 1.4 MB and 931 ms of main-thread time.
Reduce unused CSS
600 ms · 92 KiBAbout 92 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.
Shopify adds 115 ms
115 msShopify costs a phone 115 ms of main-thread work and 386 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 174 ms. During a long task the page ignores taps.
Minify CSS
150 ms · 14 KiB14 KiB could be saved by minifying CSS.
Minify JavaScript
23 KiB23 KiB could be saved by minifying JavaScript.
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 19 ms
19 msYour server sent the HTML in 19 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 31.5 s
31.5 sYour largest element takes 31.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We and our partners store and access non-sensitive informat…”.
Time to Interactive: 33.2 s
33.2 sThe page becomes fully interactive after 33.2 s. Good is under 3.8 s.
Speed Index: 12.0 s
12.0 sVisually, the page fills in at 12.0 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 887 ms
887 msScripts block taps and scrolling for 887 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 3.1 s
3.1 sReal visitors wait 3.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Tap response (INP) got 43% slower for real visitors
+43%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 116 ms to 171 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 1.9 s
1.9 sReal visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 2.5 s
2.5 sThe first text or image appears after 2.5 s on a phone. Good is under 1.8 s.
5 checks passed
Real-user INP: 161 ms
161 msReal visitors wait 161 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.03
0.03For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.
Real-user TTFB: 690 ms
690 msReal visitors wait 690 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 11% faster for real visitors
-11%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.2 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.046
0.046The layout barely moves while loading (CLS 0.046, good is under 0.1).
Images and page weight
Page weight: 14.0 MB in 310 requests
14.0 MBYour homepage downloads 14.0 MB in 310 requests on a phone: media 6.1 MB (1), images 4.4 MB (56) and scripts 1.8 MB (95). Under 2 MB keeps phones on slow connections fast.
4 images in older formats
4 images (500 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 4.0 g of CO₂ per visit
3.96 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.96 g of CO₂e: 475.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
21 buttons without a name
21 buttons have no accessible name, so screen readers announce just “button”.
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
ARIA dialog and alertdialog nodes should have an accessible name (1 element)
ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (32 elements)
All page content should be contained by landmarks: 32 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
28 links without text
28 visible links have no text or label, so screen readers cannot say where they go.
9 tap targets too small
9 tap targets are too small or too close together to hit reliably with a finger.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h1 → h3 and h3 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 161 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 9 failed. 7 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
176 internal links, 12 external
The homepage links to 176 pages on luxeol.com and 12 external pages.
8 checks passed
Meta description: 135 characters
Your meta description is 135 characters: “Luxéol vous accompagne au quotidien avec des soins capillaires et compléments alimentaires alliant expertise, naturalit…”.
One H1 headline
Your main headline reads: “Luxéol – Soins capillaires & compléments pour la croissance des cheveux”.
Title: 30 characters
Your title is a healthy 30 characters: “Luxéol, l'expertise capillaire”.
Canonical URL set
The canonical URL is https://luxeol.com/.
Structured data in place
Structured data found: BreadcrumbList, OfferCatalog, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://luxeol.com/sitemap.xml.
AI search readiness
Some text only appears after JavaScript runs
49%The HTML your server sends has 639 of the 1,311 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
llms.txt published
The site publishes https://luxeol.com/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://luxeol.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://luxeol.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
1 page without a meta description
https://luxeol.com/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.
3 pages share a meta description
https://luxeol.com/pages/notre-marque, https://luxeol.com/pages/fidelite and https://luxeol.com/collections/offres use the same meta description. A description written for each page earns more clicks.
10 pages without an H1
https://luxeol.com/collections/meilleures-ventes, https://luxeol.com/pages/notre-marque, https://luxeol.com/pages/fidelite, https://luxeol.com/customer_authentication/redirect, https://luxeol.com/collections/routines and https://luxeol.com/collections/produits-primes and 4 others have no <h1> headline, so visitors and search engines get no clear main topic.
1 page slow to respond
https://luxeol.com/customer_authentication/redirect took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 71 found) and read each the way a search engine does.
3 checks passed
Linked pages load
10 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
149 of 178 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Thin social proof
Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,311 words of copy
The homepage carries about 1,311 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Learn More →” and “Shop now”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Amazon Ads, Google Tag Manager, Klaviyo and Microsoft Ads (measured from a US location before any click). A consent tool (Didomi) is installed; check it blocks these until visitors agree where the law requires it.
20 cookies set on arrival
20Opening the homepage sets 20 cookies (measured from a US location before any click).
35 other companies contacted
Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Didomi
A consent management tool (Didomi) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at luxeol.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 15 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Didomi Cookie Consent · Intelligems A B Testing · Addingwell · Gorgias Live Chat Helpdesk · Powerful Form Builder · Insider · Join Stories · Klaviyo Email Marketing Sms · Loyoly · Scalapay On Site Messaging · Dr Free Gift · Dialog E Commerce Ai Agent · Orbe Geolocation · Scalapay Widget Installer Prod · scalingo.io
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- CMS
- sharp
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 42 issues on luxeol.com, including 19 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.