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lyss.cz website review

Visit site (opens in a new tab)Reviewed 7 November 202640 issues · 91 checks

This review found 40 issues worth fixing on lyss.cz, 13 of them high impact, across 91 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.9 s1.6 sMay 16Oct 312.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.8 s
May 23, 20261.7 s
May 30, 20261.7 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.9 s
Jul 4, 20262.2 s
Jul 11, 20262.4 s
Jul 18, 20262.6 s
Jul 25, 20262.6 s
Aug 1, 20262.7 s
Aug 8, 20262.7 s
Aug 15, 20262.7 s
Aug 22, 20262.6 s
Aug 29, 20262.4 s
Sep 5, 20262.4 s
Sep 12, 20262.3 s
Sep 19, 20262.3 s
Sep 26, 20262.2 s
Oct 3, 20262.0 s
Oct 10, 20261.9 s
Oct 17, 20261.8 s
Oct 24, 20262.0 s
Oct 31, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
304 ms252 msMay 16Oct 31287 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026258 ms
May 23, 2026258 ms
May 30, 2026260 ms
Jun 6, 2026270 ms
Jun 13, 2026276 ms
Jun 20, 2026281 ms
Jun 27, 2026282 ms
Jul 4, 2026285 ms
Jul 11, 2026278 ms
Jul 18, 2026275 ms
Jul 25, 2026272 ms
Aug 1, 2026277 ms
Aug 8, 2026284 ms
Aug 15, 2026289 ms
Aug 22, 2026298 ms
Aug 29, 2026293 ms
Sep 5, 2026285 ms
Sep 12, 2026283 ms
Sep 19, 2026277 ms
Sep 26, 2026277 ms
Oct 3, 2026280 ms
Oct 10, 2026277 ms
Oct 17, 2026279 ms
Oct 24, 2026285 ms
Oct 31, 2026287 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of lyss.cz (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. lyss.cz at 1.2 s1.2 s
  2. lyss.cz at 2.4 s2.4 s
  3. lyss.cz at 3.5 s3.5 s
  4. lyss.cz at 4.7 s4.7 s
  5. lyss.cz at 5.9 s5.9 s
  6. lyss.cz at 7.1 s7.1 s
  7. lyss.cz at 8.2 s8.2 s
  8. lyss.cz at 9.4 s9.4 s

Speed

11 to fix61
  • Main-thread work: 7.1 s

    A phone's processor spends 7.1 s on main-thread work while loading, 3.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,813 HTML elements

    The page has 3,813 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Shopify and loox.io and others), adding 2.4 MB and 1.5 s of main-thread time.

  • Reduce unused JavaScript

    600 ms · 928 KiB

    About 928 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Mobile performance score: 61

    61/100

    Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    750 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • Google Tag Manager adds 375 ms

    375 ms

    Google Tag Manager costs a phone 375 ms of main-thread work and 645 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 296 ms

    296 ms

    Shopify costs a phone 296 ms of main-thread work and 886 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    293 KiB

    15 files are served with short cache lifetimes, so returning visitors download them again (293 KiB).

  • loox.io adds 267 ms

    267 ms

    loox.io costs a phone 267 ms of main-thread work and 42 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • rebuyengine.com adds 102 ms

    102 ms

    rebuyengine.com costs a phone 102 ms of main-thread work and 300 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 73 KiB

    About 73 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 189 ms. During a long task the page ignores taps.

  • Improve image delivery

    126 KiB

    7 images could be 126 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    69 KiB

    Polyfills for old browsers add 69 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    7 KiB

    7 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 16 ms

    16 ms

    Your server sent the HTML in 16 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 27.3 s

    27.3 s

    The page becomes fully interactive after 27.3 s. Good is under 3.8 s.

  • Largest Contentful Paint: 6.0 s

    6.0 s

    Your largest element takes 6.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 6.5 s

    6.5 s

    Visually, the page fills in at 6.5 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 254 ms

    254 ms

    Real visitors wait 254 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.9 s

    1.9 s

    Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 371 ms

    371 ms

    Scripts block taps and scrolling for 371 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 258 ms to 287 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 15% slower for real visitors

    +15%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 475 ms

    475 ms

    Real visitors wait 475 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.003

    0.003

    The layout barely moves while loading (CLS 0.003, good is under 0.1).

Images and page weight

3 to fix53
  • Page weight: 5.2 MB in 603 requests

    5.2 MB

    Your homepage downloads 5.2 MB in 603 requests on a phone: scripts 2.6 MB (238), other files 1.5 MB (286) and images 507 KiB (38). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    mobile_home_page_banner_cz_14_83b73acf-81e1-44c2-b602-92a09f is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 2 images in older formats

    2 images (501 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.5 g of CO₂ per visit

    1.48 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.48 g of CO₂e: 178.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 8589
  • ARIA commands must have an accessible name (5 elements)

    ARIA commands must have an accessible name: 5 elements on the page fail this check, rated serious by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 3 images without alt text

    3 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (13 elements)

    All page content should be contained by landmarks: 13 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 7 links without text

    7 visible links have no text or label, so screen readers cannot say where they go.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • Headings skip levels

    Headings skip levels (h1 → h3 and h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9287
  • 4 H1 headlines

    There are 4 <h1> headlines (“LYSS.cz”, “Nejoblíbenější produkty” and “Oblíbené kategorie”). One clear main headline is easier for people and search engines.

  • Meta description is long (208 characters)

    Your meta description is 208 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 163 internal links, 10 external

    The homepage links to 163 pages on lyss.cz and 10 external pages.

5 checks passed
  • Title: 45 characters

    Your title is a healthy 45 characters: “LYSS | Bělení zubů z pohodlí domova – LYSS.cz”.

  • Canonical URL set

    The canonical URL is https://lyss.cz/.

  • Structured data in place

    Structured data found: BreadcrumbList, OnlineStore, Organization, Store and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://lyss.cz/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,183 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://lyss.cz/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix93
  • 2 pages share a meta description

    https://lyss.cz/collections/vsechny-produkty and https://lyss.cz/collections/nejprodavanejsi use the same meta description. A description written for each page earns more clicks.

  • 11 pages without an H1

    https://lyss.cz/collections/vsechny-produkty, https://lyss.cz/collections/nejprodavanejsi, https://lyss.cz/collections/vyhodne-balicky, https://lyss.cz/collections/beleni-zubu, https://lyss.cz/collections/zubni-pasty and https://lyss.cz/collections/pece-o-rty and 5 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 11 pages with very little text

    https://lyss.cz/collections/vsechny-produkty, https://lyss.cz/collections/nejprodavanejsi, https://lyss.cz/collections/vyhodne-balicky, https://lyss.cz/collections/beleni-zubu, https://lyss.cz/collections/zubni-pasty and https://lyss.cz/collections/pece-o-rty and 5 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 4 pages slow to respond

    https://lyss.cz/collections/zubnikartacky, https://lyss.cz/collections/mezizubni-cisteni, https://lyss.cz/products/v34-belici-korektor and https://lyss.cz/products/v34-belici-pasky-na-zuby took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 52 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 16 small tap targets

    16 of 57 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix72
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 594 words of copy

    The homepage carries about 594 words of visible text.

6 checks passed
  • 9 short forms

    9 short forms (1 field at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 120 testimonial or review blocks, 3 customer or partner logos and 1 trust badge.

  • Direct contact links

    Visitors can reach you directly: 3 phone links and 3 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 30 cookies set on arrival

    30

    Opening the homepage sets 30 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 46 other companies contacted

    Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at lyss.cz, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 17 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Intelligems A B Testing · Tinyseo Ai Seo Speed · Kaching Bundles · Rebuy Personalization Engine · Trueroas · Elevar Conversion Tracking · Klaviyo Email Marketing Sms · Triplewhale · Releasit Cod Fee · Hulk Form Builder · Selleasy · Simple Bundle · Page Speed Optimizer · Freegifts · loox.io · bogos.io · rebuyengine.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 40 issues on lyss.cz, including 19 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
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