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mackeysgrows.com website review

Visit site (opens in a new tab)Reviewed 21 October 202639 issues · 87 checks

This review found 39 issues worth fixing on mackeysgrows.com, 16 of them high impact, across 87 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.3 sMay 16Oct 171.4 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.6 s
May 23, 20261.4 s
May 30, 20261.4 s
Jun 6, 20261.4 s
Jun 13, 20261.4 s
Jun 20, 20261.5 s
Jun 27, 20261.6 s
Jul 4, 20261.7 s
Jul 11, 20261.8 s
Jul 18, 20261.8 s
Jul 25, 20261.7 s
Aug 1, 20261.6 s
Aug 8, 20261.6 s
Aug 15, 20261.6 s
Aug 22, 20261.6 s
Aug 29, 20261.6 s
Sep 5, 20261.5 s
Sep 12, 20261.4 s
Sep 19, 20261.4 s
Sep 26, 20261.4 s
Oct 3, 20261.4 s
Oct 10, 20261.5 s
Oct 17, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
141 ms106 msMay 16Oct 17130 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026117 ms
May 23, 2026110 ms
May 30, 2026112 ms
Jun 6, 2026112 ms
Jun 13, 2026112 ms
Jun 20, 2026115 ms
Jun 27, 2026119 ms
Jul 4, 2026121 ms
Jul 11, 2026127 ms
Jul 18, 2026129 ms
Jul 25, 2026128 ms
Aug 1, 2026125 ms
Aug 8, 2026122 ms
Aug 15, 2026125 ms
Aug 22, 2026129 ms
Aug 29, 2026128 ms
Sep 5, 2026129 ms
Sep 12, 2026129 ms
Sep 19, 2026130 ms
Sep 26, 2026134 ms
Oct 3, 2026136 ms
Oct 10, 2026137 ms
Oct 17, 2026130 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mackeysgrows.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mackeysgrows.com at 0.6 s0.6 s
  2. mackeysgrows.com at 1.3 s1.3 s
  3. mackeysgrows.com at 1.9 s1.9 s
  4. mackeysgrows.com at 2.6 s2.6 s
  5. mackeysgrows.com at 3.2 s3.2 s
  6. mackeysgrows.com at 3.9 s3.9 s
  7. mackeysgrows.com at 4.5 s4.5 s
  8. mackeysgrows.com at 5.2 s5.2 s

Speed

13 to fix22
  • Reduce unused JavaScript

    1.8 s · 1.5 MB

    About 1.5 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.

  • Render-blocking requests

    1.1 s

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 22

    22/100

    Your mobile performance score is 22 (desktop: 71). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.5 s

    A phone's processor spends 5.5 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, YouTube and Google CDN and others), adding 2.7 MB and 1.6 s of main-thread time.

  • Use efficient cache lifetimes

    950 ms · 334 KiB

    28 files are served with short cache lifetimes, so returning visitors download them again (334 KiB).

  • Google Tag Manager adds 611 ms

    611 ms

    Google Tag Manager costs a phone 611 ms of main-thread work and 819 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    450 ms · 150 KiB

    3 images could be 150 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • YouTube adds 496 ms

    496 ms

    YouTube costs a phone 496 ms of main-thread work and 979 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 17 long tasks on the main thread

    17 long tasks block the main thread while loading, the longest for 395 ms. During a long task the page ignores taps.

  • 1,975 HTML elements

    The page has 1,975 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Google CDN adds 168 ms

    168 ms

    Google CDN costs a phone 168 ms of main-thread work and 296 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 135 ms

    135 ms

    Klaviyo costs a phone 135 ms of main-thread work and 352 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 138 KiB

    About 138 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    42 KiB

    Polyfills for old browsers add 42 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    17 KiB

    17 KiB could be saved by minifying JavaScript.

  • Phones get a much slower page than desktops

    Desktop scores 71 but mobile only 22. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 14 ms

    14 ms

    Your server sent the HTML in 14 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Largest Contentful Paint: 9.6 s

    9.6 s

    Your largest element takes 9.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 28.8 s

    28.8 s

    The page becomes fully interactive after 28.8 s. Good is under 3.8 s.

  • Speed Index: 8.0 s

    8.0 s

    Visually, the page fills in at 8.0 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 994 ms

    994 ms

    Scripts block taps and scrolling for 994 ms in total while the page loads. Good is under 200 ms.

  • Cumulative Layout Shift: 0.332

    0.332

    The layout shifts by 0.332 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • First Contentful Paint: 3.5 s

    3.5 s

    The first text or image appears after 3.5 s on a phone. Good is under 1.8 s.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 18% slower for real visitors

    +18%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 117 ms to 130 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 161 ms

    161 ms

    Real visitors wait 161 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 669 ms

    669 ms

    Real visitors wait 669 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

1 to fix70
  • Page weight: 4.6 MB in 262 requests

    4.6 MB

    Your homepage downloads 4.6 MB in 262 requests on a phone: scripts 3.2 MB (113), other files 724 KiB (112) and images 290 KiB (17). Under 2 MB keeps phones on slow connections fast.

  • About 1.3 g of CO₂ per visit

    1.30 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.30 g of CO₂e: 155.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 7789
  • Invalid ARIA attributes

    15 elements use ARIA attributes their role does not allow, which confuses screen readers.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 26 text elements with low contrast

    26 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Positive tabindex

    24 elements have a tabindex above 0, which scrambles the keyboard order.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • All page content should be contained by landmarks (14 elements)

    All page content should be contained by landmarks: 14 elements on the page fail this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 32 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 10079
  • Title is long (66 characters)

    Your title is 66 characters, so Google will cut it off around 60: “Online & In-store Pet, Farm, & Garden Center | Mackey's Grows | CT”.

  • 5 H1 headlines

    There are 5 <h1> headlines (“Pre-Order EGO Snow Tools Today!”, “Current Sales & Features” and “Pet Sales & Features”). One clear main headline is easier for people and search engines.

  • Meta description is long (318 characters)

    Your meta description is 318 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 1 problem

    Structured data found (BreadcrumbList and WebSite) but with 1 problem, for example “BreadcrumbList: itemListElement is an empty list”.

  • 306 internal links, 2 external

    The homepage links to 306 pages on mackeysgrows.com and 2 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://www.mackeysgrows.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.mackeysgrows.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,308 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.mackeysgrows.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 2 pages without a meta description

    https://www.mackeysgrows.com/collections/dog-food and https://www.mackeysgrows.com/collections/dog-vitamins-supplements have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://www.mackeysgrows.com/collections/pet has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 110 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7391
  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    21 of 23 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix93
  • Thin social proof

    Social proof on the homepage: 12 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • About 417 words of copy

    The homepage carries about 417 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP HERE” and “Join Here!”.

  • 16 calls to action

    The homepage has 16 calls to action, for example “Easy Autoship Subscribe & Save”, “Join Our Team!” and “Donation Request”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Hotjar.

  • Direct contact links

    Visitors can reach you directly: 4 phone links and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 16 cookies set on arrival

    16

    Opening the homepage sets 16 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 44 other companies contacted

    Loading the homepage contacts 44 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mackeysgrows.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager | Hotjar

Upkeep, stack, hiring and company data from programmable.info

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