Website review, no card needed

macri.uy logo

macri.uy website review

Visit site (opens in a new tab)Reviewed 19 October 202640 issues · 84 checks

This review found 40 issues worth fixing on macri.uy, 16 of them high impact, across 84 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.8 sApr 25Oct 101.9 s
Show as table
DateReal-visitor load time (LCP)
Apr 25, 20261.9 s
May 2, 20261.9 s
May 9, 20261.9 s
May 16, 20261.9 s
May 23, 20261.9 s
May 30, 20261.9 s
Jun 6, 20261.9 s
Jun 13, 20261.9 s
Jun 20, 20261.9 s
Jun 27, 20261.9 s
Jul 4, 20261.9 s
Jul 11, 20261.9 s
Jul 18, 20261.9 s
Jul 25, 20261.9 s
Aug 1, 20261.9 s
Aug 8, 20261.9 s
Aug 15, 20261.9 s
Aug 22, 20262.0 s
Aug 29, 20262.0 s
Sep 5, 20262.0 s
Sep 12, 20262.0 s
Sep 19, 20262.0 s
Sep 26, 20262.0 s
Oct 3, 20262.0 s
Oct 10, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
243 ms190 msApr 25Oct 10236 ms
Show as table
DateReal-visitor tap response (INP)
Apr 25, 2026197 ms
May 2, 2026196 ms
May 9, 2026199 ms
May 16, 2026201 ms
May 23, 2026203 ms
May 30, 2026205 ms
Jun 6, 2026206 ms
Jun 13, 2026209 ms
Jun 20, 2026211 ms
Jun 27, 2026213 ms
Jul 4, 2026216 ms
Jul 11, 2026217 ms
Jul 18, 2026216 ms
Jul 25, 2026218 ms
Aug 1, 2026218 ms
Aug 8, 2026222 ms
Aug 15, 2026224 ms
Aug 22, 2026223 ms
Aug 29, 2026221 ms
Sep 5, 2026225 ms
Sep 12, 2026228 ms
Sep 19, 2026232 ms
Sep 26, 2026236 ms
Oct 3, 2026237 ms
Oct 10, 2026236 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of macri.uy (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. macri.uy at 0.7 s0.7 s
  2. macri.uy at 1.5 s1.5 s
  3. macri.uy at 2.2 s2.2 s
  4. macri.uy at 3.0 s3.0 s
  5. macri.uy at 3.7 s3.7 s
  6. macri.uy at 4.5 s4.5 s
  7. macri.uy at 5.2 s5.2 s
  8. macri.uy at 6.0 s6.0 s

Speed

12 to fix43
  • Improve image delivery

    1.6 s · 1.1 MB

    55 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.6 s faster on a phone.

  • Render-blocking requests

    2.7 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.7 s.

  • Reduce unused JavaScript

    1.4 s · 693 KiB

    About 693 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.

  • Google Tag Manager adds 1.1 s

    1.1 s

    Google Tag Manager costs a phone 1.1 s of main-thread work and 1.1 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 43

    43/100

    Your mobile performance score is 43 (desktop: 73). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.6 s

    A phone's processor spends 4.6 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, fcdn.app and Facebook and others), adding 3.1 MB and 2.0 s of main-thread time.

  • Use efficient cache lifetimes

    450 ms · 287 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (287 KiB).

  • fcdn.app adds 485 ms

    485 ms

    fcdn.app costs a phone 485 ms of main-thread work and 1.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 17 long tasks on the main thread

    17 long tasks block the main thread while loading, the longest for 314 ms. During a long task the page ignores taps.

  • Facebook adds 276 ms

    276 ms

    Facebook costs a phone 276 ms of main-thread work and 266 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,981 HTML elements

    The page has 2,981 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    150 ms · 33 KiB

    About 33 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    12 KiB

    Polyfills for old browsers add 12 KiB JavaScript that modern phones do not need.

  • Phones get a much slower page than desktops

    Desktop scores 73 but mobile only 43. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 7.8 s

    7.8 s

    Your largest element takes 7.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “SALE MACRI”.

  • Time to Interactive: 17.2 s

    17.2 s

    The page becomes fully interactive after 17.2 s. Good is under 3.8 s.

  • Total Blocking Time: 1.1 s

    1.1 s

    Scripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.7 s

    3.7 s

    The first text or image appears after 3.7 s on a phone. Good is under 1.8 s.

  • Real-user INP: 293 ms

    293 ms

    Real visitors wait 293 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 20% slower for real visitors

    +20%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 197 ms to 236 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 4.7 s

    4.7 s

    Visually, the page fills in at 4.7 s (Speed Index). Good is under 3.4 s.

  • Largest content (LCP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0.004

    0.004

    The layout barely moves while loading (CLS 0.004, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.1 MB in 129 requests

    3.1 MB

    Your homepage downloads 3.1 MB in 129 requests on a phone: scripts 1.6 MB (17), images 1.4 MB (82) and fonts 81 KiB (2). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (163 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 3 images below the first screen load straight away

    3 images further down the page (142 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.9 g of CO₂ per visit

    0.89 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.89 g of CO₂e: 107.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 8389
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • 16 text elements with low contrast

    16 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (216 elements)

    All page content should be contained by landmarks: 216 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 48 form fields without a label

    48 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 158 images in the HTML carry an alt attribute.

  • 36 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 36 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10079
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (21 characters)

    Your title is only 21 characters: “Macri - Tienda Online”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 450 internal links, 6 external

    The homepage links to 450 pages on macri.uy and 6 external pages.

5 checks passed
  • Meta description: 115 characters

    Your meta description is 115 characters: “Sandalias, championes, zapatos, botas, indumentaria y accesorios deportivos para toda la familia y al mejor precio.”.

  • Canonical URL set

    The canonical URL is https://www.macri.uy/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.macri.uy/sitemap.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,086 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.macri.uy/llms.txt (2 KiB, 0 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 199 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 10087
  • 152 small tap targets

    152 of 283 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Access to manifest at 'https://f.fcdn.app/assets/manifest.json' from origin 'https://www.macri.uy' has been blocked by …”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 695 words of copy

    The homepage carries about 695 words of visible text.

3 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Get A Grip”.

  • 50 short forms

    50 short forms (3 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 21 other companies contacted

    Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at macri.uy, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 40 issues on macri.uy, including 21 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25