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made4fighters.com website review

Visit site (opens in a new tab)Reviewed 4 November 202624 issues · 80 checks

This review found 24 issues worth fixing on made4fighters.com, 5 of them high impact, across 80 checks. The most urgent: 5,409 HTML elements. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.1 sMay 16Oct 311.2 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.8 s
May 23, 20261.7 s
May 30, 20261.7 s
Jun 6, 20261.6 s
Jun 13, 20261.6 s
Jun 20, 20261.5 s
Jun 27, 20261.5 s
Jul 4, 20261.4 s
Jul 11, 20261.4 s
Jul 18, 20261.4 s
Jul 25, 20261.4 s
Aug 1, 20261.4 s
Aug 8, 20261.3 s
Aug 15, 20261.3 s
Aug 22, 20261.3 s
Aug 29, 20261.3 s
Sep 5, 20261.3 s
Sep 12, 20261.4 s
Sep 19, 20261.3 s
Sep 26, 20261.3 s
Oct 3, 20261.3 s
Oct 10, 20261.3 s
Oct 17, 20261.3 s
Oct 24, 20261.2 s
Oct 31, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
166 ms131 msMay 16Oct 31135 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026155 ms
May 23, 2026156 ms
May 30, 2026161 ms
Jun 6, 2026161 ms
Jun 13, 2026162 ms
Jun 20, 2026161 ms
Jun 27, 2026157 ms
Jul 4, 2026154 ms
Jul 11, 2026152 ms
Jul 18, 2026148 ms
Jul 25, 2026148 ms
Aug 1, 2026150 ms
Aug 8, 2026151 ms
Aug 15, 2026154 ms
Aug 22, 2026153 ms
Aug 29, 2026151 ms
Sep 5, 2026148 ms
Sep 12, 2026145 ms
Sep 19, 2026141 ms
Sep 26, 2026144 ms
Oct 3, 2026144 ms
Oct 10, 2026144 ms
Oct 17, 2026144 ms
Oct 24, 2026138 ms
Oct 31, 2026135 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of made4fighters.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. made4fighters.com at 0.4 s0.4 s
  2. made4fighters.com at 0.8 s0.8 s
  3. made4fighters.com at 1.1 s1.1 s
  4. made4fighters.com at 1.5 s1.5 s
  5. made4fighters.com at 1.9 s1.9 s
  6. made4fighters.com at 2.3 s2.3 s
  7. made4fighters.com at 2.6 s2.6 s
  8. made4fighters.com at 3.0 s3.0 s

Speed

9 to fix81
  • 5,409 HTML elements

    The page has 5,409 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 81

    81/100

    Your mobile performance score is 81. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    900 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, cdn-cookieyes.com and Klaviyo and others), adding 1.3 MB and 536 ms of main-thread time.

  • Reduce unused JavaScript

    150 ms · 438 KiB

    About 438 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Improve image delivery

    200 ms · 344 KiB

    22 images could be 344 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.

  • Use efficient cache lifetimes

    200 ms · 273 KiB

    22 files are served with short cache lifetimes, so returning visitors download them again (273 KiB).

  • Main-thread work: 3.1 s

    A phone's processor spends 3.1 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • LoyaltyLion adds 61 ms

    61 ms

    LoyaltyLion costs a phone 61 ms of main-thread work and 357 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 114 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    57 KiB

    About 57 KiB of CSS is downloaded but never applied on this page.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    29 KiB

    Polyfills for old browsers add 29 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    23 KiB

    23 KiB could be saved by minifying JavaScript.

  • Duplicated JavaScript

    11 KiB

    11 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

2 to fix100
  • Time to Interactive: 14.8 s

    14.8 s

    The page becomes fully interactive after 14.8 s. Good is under 3.8 s.

  • Largest Contentful Paint: 5.0 s

    5.0 s

    Your largest element takes 5.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Boxer in white gloves and satin shorts in a ring”.

12 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 115 ms

    115 ms

    Real visitors wait 115 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 504 ms

    504 ms

    Real visitors wait 504 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 12% faster for real visitors

    -12%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 155 ms to 135 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 31% faster for real visitors

    -31%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Speed Index: 3.2 s

    3.2 s

    Visually, the page fills in at 3.2 s (Speed Index), inside the 3.4 s “good” threshold.

  • Total Blocking Time: 105 ms

    105 ms

    Scripts block the page for only 105 ms while loading. Good is under 200 ms.

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.009

    0.009

    The layout barely moves while loading (CLS 0.009, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.8 MB in 347 requests

    3.8 MB

    Your homepage downloads 3.8 MB in 347 requests on a phone: scripts 1.4 MB (115), other files 1.1 MB (161) and images 951 KiB (39). Under 2 MB keeps phones on slow connections fast.

  • About 1.1 g of CO₂ per visit

    1.08 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.08 g of CO₂e: 129.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9797
  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (6 elements)

    All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

  • 21 links without text

    21 visible links have no text or label, so screen readers cannot say where they go.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (20 elements).

2 checks passed
  • Every image has alt text

    All 67 images in the HTML carry an alt attribute.

  • 54 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9286
  • Title is long (68 characters)

    Your title is 68 characters, so Google will cut it off around 60: “Made4Fighters: Boxing Equipment, Jiu Jitsu Clothing & Muay Thai Gear”.

  • Meta description is long (252 characters)

    Your meta description is 252 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 990 internal links, 11 external

    The homepage links to 990 pages on made4fighters.com and 11 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Boxing & martial arts equipment”.

  • Canonical URL set

    The canonical URL is https://made4fighters.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://made4fighters.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,702 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://made4fighters.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix68
  • 1 page without a title

    https://made4fighters.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://made4fighters.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 2 pages without a meta description

    https://made4fighters.com/policies/refund-policy and https://made4fighters.com/customer_authentication/redirect have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://made4fighters.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 197 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

1 to fixGoogle 9693
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.

2 checks passed
  • Tap targets are thumb-sized

    51 of 53 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,174 words of copy

    The homepage carries about 1,174 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NEW IN”.

  • 82 calls to action

    The homepage has 82 calls to action, for example “Shop all BOXING”, “Shop all Gloves” and “Shop all Boots”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 5 testimonial or review blocks, 5 customer or partner logos, a star rating and “200,000+ customers”.

  • Analytics in place

    Analytics detected: Google Analytics and Microsoft Clarity.

Privacy and tracking

  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo, Meta Pixel and Microsoft Ads and 3 mores (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies (measured from a US location before any click).

  • 49 other companies contacted

    Loading the homepage contacts 49 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at made4fighters.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Analytics | Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Buckingham

Upkeep, stack, hiring and company data from programmable.info

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This review found 24 issues on made4fighters.com, including 11 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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