maed.uk website review

Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.

About 78 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

About 69 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 400 ms.

1 long task block the main thread while loading, the longest for 91 ms. During a long task the page ignores taps.

2 third-party services load with your homepage (Shopify and shop.app), adding 287 KiB and 31 ms of main-thread time.

2 images could be 32 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

4 files are served with short cache lifetimes, so returning visitors download them again (6 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 8.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Banner Image”.

The page becomes fully interactive after 8.3 s. Good is under 3.8 s.

Visually, the page fills in at 5.5 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.45 g of CO₂e: 54.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

3 tap targets are too small or too close together to hit reliably with a finger.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

Elements with visible text labels do not have matching accessible names. (1 element).

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your meta description is only 69 characters: “MAED - home of full billet aluminium magnetic shifter paddles for BMW”. 70 to 160 characters is enough to sell the click.

The homepage links to 27 pages on maed.uk and 1 external page.

There is no https://maed.uk/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://maed.uk/collections/all, https://maed.uk/pages/contact and https://maed.uk/blogs/news have no meta description, so Google writes the search snippet from whatever text it finds.

https://maed.uk/pages/contact, https://maed.uk/blogs/news and https://maed.uk/pages/privacy-policy have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 6 pages linked from your homepage and read each the way a search engine does.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage shows no opening hours. If customers visit or call, show when.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

The homepage carries about 522 words of visible text.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.