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magpharm.com website review
Visit site (opens in a new tab)Reviewed 1 November 202632 issues · 69 checks
This review found 32 issues worth fixing on magpharm.com, 11 of them high impact, across 69 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
68DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 4.6 s |
| May 16, 2026 | 5.1 s |
| May 23, 2026 | 5.2 s |
| May 30, 2026 | 5.2 s |
| Jun 6, 2026 | 4.9 s |
| Jun 13, 2026 | 4.7 s |
| Jun 20, 2026 | 4.5 s |
| Jun 27, 2026 | 4.7 s |
| Jul 4, 2026 | 5.0 s |
| Jul 11, 2026 | 5.3 s |
| Jul 18, 2026 | 5.6 s |
| Jul 25, 2026 | 5.6 s |
| Aug 1, 2026 | 5.6 s |
| Aug 8, 2026 | 5.3 s |
| Aug 15, 2026 | 5.5 s |
| Aug 22, 2026 | 5.4 s |
| Aug 29, 2026 | 5.4 s |
| Sep 5, 2026 | 5.6 s |
| Sep 12, 2026 | 5.4 s |
| Sep 19, 2026 | 5.5 s |
| Sep 26, 2026 | 5.5 s |
| Oct 3, 2026 | 5.6 s |
| Oct 10, 2026 | 5.6 s |
| Oct 17, 2026 | 5.6 s |
| Oct 24, 2026 | 5.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 226 ms |
| May 16, 2026 | 244 ms |
| May 23, 2026 | 228 ms |
| May 30, 2026 | 220 ms |
| Jun 6, 2026 | 239 ms |
| Jun 13, 2026 | 218 ms |
| Jun 20, 2026 | 218 ms |
| Jun 27, 2026 | 219 ms |
| Jul 4, 2026 | 218 ms |
| Jul 11, 2026 | 224 ms |
| Jul 18, 2026 | 227 ms |
| Jul 25, 2026 | 229 ms |
| Aug 1, 2026 | 222 ms |
| Aug 8, 2026 | 228 ms |
| Aug 15, 2026 | 230 ms |
| Aug 22, 2026 | 228 ms |
| Aug 29, 2026 | 228 ms |
| Sep 5, 2026 | 220 ms |
| Sep 12, 2026 | 224 ms |
| Sep 19, 2026 | 222 ms |
| Sep 26, 2026 | 221 ms |
| Oct 3, 2026 | 230 ms |
| Oct 10, 2026 | 229 ms |
| Oct 17, 2026 | 232 ms |
| Oct 24, 2026 | 227 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
450 ms · 715 KiB8 images could be 715 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.
Mobile performance score: 70
70/100Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
400 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 400 ms.
Reduce unused JavaScript
300 ms · 59 KiBAbout 59 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
Legacy JavaScript
12 KiBPolyfills for old browsers add 12 KiB JavaScript that modern phones do not need.
2 checks passed
Main-thread work: 0.8 s
A phone's processor spends 0.8 s on main-thread work while loading, 10 ms of it running JavaScript. That is comfortably low.
Server response: 404 ms
404 msYour server sent the HTML in 404 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 5.5 s
5.5 sReal visitors wait 5.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.41
0.41For real visitors the layout shifts by 0.41 (75th percentile). Good is under 0.1.
Real-user FCP: 3.3 s
3.3 sReal visitors see the first content after 3.3 s (75th percentile). Good is under 1.8 s.
Speed Index: 16.4 s
16.4 sVisually, the page fills in at 16.4 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 5.3 s
5.3 sYour largest element takes 5.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “FR AR”. Most of its time is resource load delay (11.0 s).
Real-user INP: 227 ms
227 msReal visitors wait 227 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user TTFB: 1.8 s
1.8 sReal visitors wait 1.8 s for your server to start answering (75th percentile). Good is under 800 ms.
Time to Interactive: 5.3 s
5.3 sThe page becomes fully interactive after 5.3 s. Good is under 3.8 s.
Tap response (INP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 226 ms to 227 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 15% slower for real visitors
+15%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 4.6 s to 5.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
2 images over 500 KB
2 images weigh 1.1 MB together. On a phone connection a single image that size takes seconds.
6 images in older formats
6 images (1.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
4 images far larger than shown
57 KiB4 images are downloaded at several times the size a phone draws them, for example herozonebg0-min.92cadc04.jpg at 1,366 px wide, shown at 390 px. Resized copies would save about 57 KiB.
About 0.4 g of CO₂ per visit
0.36 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.36 g of CO₂e: 42.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Page weight: 1.3 MB in 49 requests
1.3 MBYour homepage downloads 1.3 MB in 49 requests on a phone: images 966 KiB (25), scripts 143 KiB (16) and fonts 105 KiB (3). That is a lean page.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
5 text elements with low contrast
5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
All page content should be contained by landmarks (17 elements)
All page content should be contained by landmarks: 17 elements on the page fail this check, rated moderate by axe-core.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 67 images in the HTML carry an alt attribute.
37 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 40 WCAG 2.2 A/AA and best-practice rules on the phone render: 37 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Canonical points to another host
Your canonical URL points to dashboard.magpharm.com, not magpharm.com, so Google may credit that host instead.
Structured data has 1 problem
Structured data found (BreadcrumbList, Organization, WebPage and WebSite) but with 1 problem, for example “Organization: url points at a different host (https://dashboard.magpharm.com/)”.
No XML sitemap
No XML sitemap at https://magpharm.com/sitemap.xml, so Google discovers your pages only by following links.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
33 internal links, 9 external
The homepage links to 33 pages on magpharm.com and 9 external pages.
4 checks passed
Meta description: 112 characters
Your meta description is 112 characters: “Consultez le site de Magpharm, le laboratoire pharmaceutique N°1 de la parapharmacie en Algérie. En savoir plus.”.
Title: 64 characters
Your title is a healthy 64 characters: “Laboratoires Magpharm, leader des produits de santé et bien-être”.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (474 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a title
https://magpharm.com/marques/phytencia and https://magpharm.com/marques/biarel all use the title “Les marques de Magpharm | Leaders en parapharmacie et dermo-cosmétique”. Search engines can't tell which page to show for a search, so each competes with the others.
4 pages share a meta description
https://magpharm.com/ou-acheter and https://magpharm.com/marques use the same meta description. A description written for each page earns more clicks.
13 pages without an H1
https://magpharm.com/ou-acheter, https://magpharm.com/produits, https://magpharm.com/developpement-durable, https://magpharm.com/marques/phytencia, https://magpharm.com/marques/biarel and https://magpharm.com/marques/fillmed and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.
10 pages slow to respond
https://magpharm.com/ou-acheter, https://magpharm.com/produits, https://magpharm.com/marques/phytencia, https://magpharm.com/marques/biarel, https://magpharm.com/marques/fillmed and https://magpharm.com/marques/lca-pharma and 4 others took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 26 found) and read each the way a search engine does.
5 checks passed
Linked pages load
13 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 13 pages that loaded have a meta description.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 13 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
7 of 7 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 469 words of copy
The homepage carries about 469 words of visible text.
3 checks passed
1 call to action
The homepage has 1 call to action, for example “[email protected]”.
1 short form
A short form (1 field at most) is right on the homepage, asking for an email.
Direct contact links
Visitors can reach you directly: 2 phone links and 1 email link.
Privacy and tracking
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at magpharm.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Next.js
- Hosting
- Contabo
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on magpharm.com, including 13 speed issues, 5 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.