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majema.se website review

Visit site (opens in a new tab)Reviewed 11 November 202625 issues · 76 checks

This review found 25 issues worth fixing on majema.se, 5 of them high impact, across 76 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
908 ms718 msMay 23Nov 7768 ms
Show as table
DateReal-visitor load time (LCP)
May 23, 2026744 ms
May 30, 2026740 ms
Jun 6, 2026746 ms
Jun 13, 2026770 ms
Jun 20, 2026814 ms
Jun 27, 2026821 ms
Jul 4, 2026846 ms
Jul 11, 2026886 ms
Jul 18, 2026875 ms
Jul 25, 2026862 ms
Aug 1, 2026823 ms
Aug 8, 2026784 ms
Aug 15, 2026762 ms
Aug 22, 2026787 ms
Aug 29, 2026787 ms
Sep 5, 2026793 ms
Sep 12, 2026798 ms
Sep 19, 2026789 ms
Sep 26, 2026778 ms
Oct 3, 2026763 ms
Oct 10, 2026764 ms
Oct 17, 2026763 ms
Oct 24, 2026774 ms
Oct 31, 2026794 ms
Nov 7, 2026768 ms
Real-visitor tap response (INP)75th percentile, phones
135 ms106 msMay 23Nov 7122 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026109 ms
May 30, 2026109 ms
Jun 6, 2026110 ms
Jun 13, 2026113 ms
Jun 20, 2026113 ms
Jun 27, 2026116 ms
Jul 4, 2026120 ms
Jul 11, 2026120 ms
Jul 18, 2026128 ms
Jul 25, 2026121 ms
Aug 1, 2026121 ms
Aug 8, 2026122 ms
Aug 15, 2026121 ms
Aug 22, 2026126 ms
Aug 29, 2026122 ms
Sep 5, 2026121 ms
Sep 12, 2026126 ms
Sep 19, 2026127 ms
Sep 26, 2026126 ms
Oct 3, 2026129 ms
Oct 10, 2026132 ms
Oct 17, 2026129 ms
Oct 24, 2026132 ms
Oct 31, 2026131 ms
Nov 7, 2026122 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of majema.se (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. majema.se at 0.5 s0.5 s
  2. majema.se at 1.0 s1.0 s
  3. majema.se at 1.5 s1.5 s
  4. majema.se at 2.1 s2.1 s
  5. majema.se at 2.6 s2.6 s
  6. majema.se at 3.1 s3.1 s
  7. majema.se at 3.6 s3.6 s
  8. majema.se at 4.1 s4.1 s

Speed

8 to fix84
  • Render-blocking requests

    1.2 s

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Clarity and others), adding 1.4 MB and 1.0 s of main-thread time.

  • Mobile performance score: 84

    84/100

    Your mobile performance score is 84. Pages that score under 90 lose visitors before the first paint.

  • Google Tag Manager adds 568 ms

    568 ms

    Google Tag Manager costs a phone 568 ms of main-thread work and 702 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    509 KiB

    About 509 KiB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    259 KiB

    11 files are served with short cache lifetimes, so returning visitors download them again (259 KiB).

  • Main-thread work: 2.5 s

    A phone's processor spends 2.5 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • LiveChat adds 98 ms

    98 ms

    LiveChat costs a phone 98 ms of main-thread work and 367 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    150 ms · 123 KiB

    9 images could be 123 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 208 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Time to Interactive: 17.5 s

    17.5 s

    The page becomes fully interactive after 17.5 s. Good is under 3.8 s.

  • Total Blocking Time: 357 ms

    357 ms

    Scripts block taps and scrolling for 357 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 4.4 s

    4.4 s

    Visually, the page fills in at 4.4 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 2.7 s

    2.7 s

    Your largest element takes 2.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Home Image”.

  • First Contentful Paint: 1.9 s

    1.9 s

    The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 16% slower for real visitors

    +16%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 109 ms to 122 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.7 s to 0.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 0.8 s

    0.8 s

    Real visitors wait 0.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 105 ms

    105 ms

    Real visitors wait 105 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.7 s

    0.7 s

    Real visitors see the first content after 0.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 266 ms

    266 ms

    Real visitors wait 266 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.019

    0.019

    The layout barely moves while loading (CLS 0.019, good is under 0.1).

Images and page weight

2 to fix75
  • Page weight: 3.1 MB in 254 requests

    3.1 MB

    Your homepage downloads 3.1 MB in 254 requests on a phone: scripts 1.5 MB (51), other files 1.1 MB (175) and images 429 KiB (19). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    35 KiB

    1 image is downloaded at several times the size a phone draws it, for example 1000x350_banner_matematik_larare_instruerar_majema_1592x.web at 1,000 px wide, shown at 234 px. Resized copies would save about 35 KiB.

  • 5 images below the first screen load straight away

    5 images further down the page (241 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 2 images in older formats

    2 images (111 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.9 g of CO₂ per visit

    0.88 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.88 g of CO₂e: 105.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

2 to fixGoogle 9797
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (11 elements).

2 checks passed
  • Every image has alt text

    All 17 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 1 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8592
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 4 links crawlers can't follow

    4 links have no real href, so search engines can't follow them.

  • 4 links with vague text

    4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 118 internal links, 4 external

    The homepage links to 118 pages on majema.se and 4 external pages.

7 checks passed
  • Meta description: 143 characters

    Your meta description is 143 characters: “Majema erbjuder inspirerande läromedel och planeringsverktyg för lärare och elever. ✔️ Kombinera tryckt och digitalt ✔️…”.

  • One H1 headline

    Your main headline reads: “Stärk undervisningen med oss!”.

  • Title: 41 characters

    Your title is a healthy 41 characters: “Majema: Läromedelsförlag inom grundskolan”.

  • Canonical URL set

    The canonical URL is https://www.majema.se/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.majema.se/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (515 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.majema.se/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 71 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    6 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 6 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 6 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10084
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=11800767&tm=gtm002&Ver=2&mid=ba1a76c1-b2f2-44a5-8599-6ac2ae34f6f5&bo=1&sid=c7a93d40dd7011f1930f5577b9a84894&vid=c7a93570dd7011f18930cd49fd1d6748&vids=1&msclkid=N&pi=91.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    26 of 28 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 320 words of copy

    The homepage carries about 320 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Start”.

  • 1 call to action

    The homepage has 1 call to action, for example “Start”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 2 email links.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 23 other companies contacted

    Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at majema.se, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 3 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Elevar Conversion Tracking · livechatinc.com · amazonaws.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Aby

Upkeep, stack, hiring and company data from programmable.info

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