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mamaenco.nl website review

Visit site (opens in a new tab)Reviewed 11 November 202628 issues · 73 checks

This review found 28 issues worth fixing on mamaenco.nl, 12 of them high impact, across 73 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of mamaenco.nl (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mamaenco.nl at 0.5 s0.5 s
  2. mamaenco.nl at 1.1 s1.1 s
  3. mamaenco.nl at 1.6 s1.6 s
  4. mamaenco.nl at 2.1 s2.1 s
  5. mamaenco.nl at 2.6 s2.6 s
  6. mamaenco.nl at 3.2 s3.2 s
  7. mamaenco.nl at 3.7 s3.7 s
  8. mamaenco.nl at 4.2 s4.2 s

Speed

5 to fix59
  • Use efficient cache lifetimes

    11.7 s · 2.8 MB

    30 files are served with short cache lifetimes, so returning visitors download them again (2.8 MB).

  • Improve image delivery

    10.6 s · 2.1 MB

    1 image could be 2.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 10.6 s faster on a phone.

  • Render-blocking requests

    2.2 s

    13 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.2 s.

  • Mobile performance score: 59

    59/100

    Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    710 ms · 125 KiB

    About 125 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 710 ms faster on a phone.

  • Reduce unused JavaScript

    260 ms · 186 KiB

    About 186 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 260 ms faster on a phone.

  • 5 third-party services on the page

    5 third-party services load with your homepage (Facebook, Google Tag Manager and Cookiebot and others), adding 465 KiB and 219 ms of main-thread time.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 79 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    7 KiB

    7 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 0.9 s

    A phone's processor spends 0.9 s on main-thread work while loading, 403 ms of it running JavaScript. That is comfortably low.

  • Server response: 121 ms

    121 ms

    Your server sent the HTML in 121 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix58
  • Largest Contentful Paint: 14.9 s

    14.9 s

    Your largest element takes 14.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “ZWANGER EN FIT IN BREDA – DÉ LEUKSTE EN SPORTIEFSTE ZWANGER…”.

  • Time to Interactive: 16.6 s

    16.6 s

    The page becomes fully interactive after 16.6 s. Good is under 3.8 s.

  • Speed Index: 9.2 s

    9.2 s

    Visually, the page fills in at 9.2 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.153

    0.153

    The layout shifts by 0.153 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Total Blocking Time: 55 ms

    55 ms

    Scripts block the page for only 55 ms while loading. Good is under 200 ms.

Images and page weight

4 to fix40
  • 1 image over 500 KB

    mama-en-co-_-verantwoord-fit.png weighs 2.1 MB. On a phone connection a single image that size takes seconds.

  • 1 image far larger than shown

    1.3 MB

    1 image is downloaded at several times the size a phone draws it, for example mama-en-co-_-verantwoord-fit.png at 1,920 px wide, shown at 390 px. Resized copies would save about 1.3 MB.

  • Page weight: 3.0 MB in 40 requests

    3.0 MB

    Your homepage downloads 3.0 MB in 40 requests on a phone: images 2.2 MB (8), scripts 515 KiB (13) and fonts 152 KiB (3). Under 2 MB keeps phones on slow connections fast.

  • 2 images in older formats

    2 images (2.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (25 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 0.9 g of CO₂ per visit

    0.86 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.86 g of CO₂e: 103.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 7289
  • 21 text elements with low contrast

    21 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (25 elements)

    All page content should be contained by landmarks: 25 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 8 links without text

    8 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 12 images in the HTML carry an alt attribute.

  • 31 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 37 WCAG 2.2 A/AA and best-practice rules on the phone render: 31 passed and 6 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10093
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 29 internal links, 3 external

    The homepage links to 29 pages on mamaenco.nl and 3 external pages.

6 checks passed
  • Meta description: 150 characters

    Your meta description is 150 characters: “Blijf fit tijdens en na je zwangerschap met Zwanger en Fit in Breda bij Mama & Co. Voor elke fase van je zwangerschap d…”.

  • One H1 headline

    Your main headline reads: “Zwanger en Fit in Breda – Dé leukste en sportiefste zwangerschapscursus”.

  • Title: 35 characters

    Your title is a healthy 35 characters: “Zwanger en Fit in Breda | Mama & Co”.

  • Canonical URL set

    The canonical URL is https://mamaenco.nl/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://mamaenco.nl/sitemap_index.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://mamaenco.nl/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (618 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix70
  • 3 linked pages are broken

    Your homepage links to https://mamaenco.nl/cursus-mama-en-fit, https://mamaenco.nl/aanmelden-mama-fit-back-in-shape and https://mamaenco.nl/fotos, which answer with an error. Visitors hit a dead end and search engines drop them.

  • 2 pages without an H1

    https://mamaenco.nl/algemene-voorwaarden and https://mamaenco.nl/privacy-policy have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    https://mamaenco.nl/fotos2 took over 3 s to send its HTML from our server.

  • 13 internal pages checked

    We fetched 13 pages linked from your homepage and read each the way a search engine does.

5 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 10 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 10 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9292
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • 2 low-resolution images

    2 images are served at too low a resolution for sharp phone screens.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 22 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 556 words of copy

    The homepage carries about 556 words of visible text.

4 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Contact”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Tag Manager and Meta Pixel (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • 8 other companies contacted

    Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mamaenco.nl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager
Hosting
One.com A/S

Upkeep, stack, hiring and company data from programmable.info

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This review found 28 issues on mamaenco.nl, including 10 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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