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mapal.com website review

Visit site (opens in a new tab)Reviewed 27 October 202637 issues · 86 checks

This review found 37 issues worth fixing on mapal.com, 11 of them high impact, across 86 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s1.6 sMay 9Oct 242.2 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.8 s
May 16, 20261.7 s
May 23, 20261.7 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20262.0 s
Jun 20, 20262.1 s
Jun 27, 20262.0 s
Jul 4, 20262.0 s
Jul 11, 20261.9 s
Jul 18, 20261.8 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20261.8 s
Aug 15, 20261.8 s
Aug 22, 20261.7 s
Aug 29, 20261.8 s
Sep 5, 20261.9 s
Sep 12, 20262.0 s
Sep 19, 20262.0 s
Sep 26, 20262.1 s
Oct 3, 20262.1 s
Oct 10, 20262.2 s
Oct 17, 20262.2 s
Oct 24, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
122 ms102 msMay 9Oct 24108 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026113 ms
May 16, 2026106 ms
May 23, 2026104 ms
May 30, 2026106 ms
Jun 6, 2026111 ms
Jun 13, 2026115 ms
Jun 20, 2026117 ms
Jun 27, 2026114 ms
Jul 4, 2026118 ms
Jul 11, 2026116 ms
Jul 18, 2026117 ms
Jul 25, 2026115 ms
Aug 1, 2026110 ms
Aug 8, 2026112 ms
Aug 15, 2026111 ms
Aug 22, 2026112 ms
Aug 29, 2026120 ms
Sep 5, 2026115 ms
Sep 12, 2026113 ms
Sep 19, 2026113 ms
Sep 26, 2026110 ms
Oct 3, 2026107 ms
Oct 10, 2026110 ms
Oct 17, 2026110 ms
Oct 24, 2026108 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mapal.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mapal.com at 0.5 s0.5 s
  2. mapal.com at 1.0 s1.0 s
  3. mapal.com at 1.5 s1.5 s
  4. mapal.com at 2.0 s2.0 s
  5. mapal.com at 2.5 s2.5 s
  6. mapal.com at 3.0 s3.0 s
  7. mapal.com at 3.4 s3.4 s
  8. mapal.com at 3.9 s3.9 s

Speed

8 to fix63
  • Reduce unused JavaScript

    3.0 s · 815 KiB

    About 815 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.0 s faster on a phone.

  • Use efficient cache lifetimes

    2.4 s · 803 KiB

    21 files are served with short cache lifetimes, so returning visitors download them again (803 KiB).

  • Render-blocking requests

    1.6 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Mobile performance score: 63

    63/100

    Your mobile performance score is 63 (desktop: 42). Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    750 ms · 169 KiB

    2 images could be 169 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.

  • Font display

    650 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 650 ms).

  • Reduce unused CSS

    300 ms · 131 KiB

    About 131 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Google Tag Manager adds 316 ms

    316 ms

    Google Tag Manager costs a phone 316 ms of main-thread work and 740 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Cookiebot and Hubspot and others), adding 922 KiB and 481 ms of main-thread time.

  • Legacy JavaScript

    250 ms · 23 KiB

    Polyfills for old browsers add 23 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 160 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.4 s

    A phone's processor spends 1.4 s on main-thread work while loading, 740 ms of it running JavaScript. That is comfortably low.

  • Server response: 101 ms

    101 ms

    Your server sent the HTML in 101 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix50
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.3 s

    4.3 s

    Real visitors wait 4.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest Contentful Paint: 17.3 s

    17.3 s

    Your largest element takes 17.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “On the left, a tool can be seen machining a component, whil…”.

  • Time to Interactive: 17.7 s

    17.7 s

    The page becomes fully interactive after 17.7 s. Good is under 3.8 s.

  • Speed Index: 8.4 s

    8.4 s

    Visually, the page fills in at 8.4 s (Speed Index). Good is under 3.4 s.

  • Largest content (LCP) got 24% slower for real visitors

    +24%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.8 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.6 s

    2.6 s

    Real visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.2 s

    2.2 s

    The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

  • 16 images without width and height

    16 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 113 ms to 108 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Total Blocking Time: 149 ms

    149 ms

    Scripts block the page for only 149 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.009

    0.009

    The layout barely moves while loading (CLS 0.009, good is under 0.1).

Images and page weight

3 to fix65
  • Page weight: 2.7 MB in 63 requests

    2.7 MB

    Your homepage downloads 2.7 MB in 63 requests on a phone: scripts 1.6 MB (20), images 861 KiB (12) and stylesheets 138 KiB (6). Under 2 MB keeps phones on slow connections fast.

  • 7 images in older formats

    7 images (853 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image far larger than shown

    74 KiB

    1 image is downloaded at several times the size a phone draws it, for example Online-Shop-2048x1365.jpg at 2,048 px wide, shown at 370 px. Resized copies would save about 74 KiB.

  • About 0.8 g of CO₂ per visit

    0.77 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.77 g of CO₂e: 91.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

7 to fixGoogle 8790
  • 3 buttons without a name

    3 buttons have no accessible name, so screen readers announce just “button”.

  • 12 text elements with low contrast

    12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

1 checks passed
  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 5 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9295
  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 173 internal links, 7 external

    The homepage links to 173 pages on mapal.com and 7 external pages.

7 checks passed
  • Meta description: 127 characters

    Your meta description is 127 characters: “Your partner for high-precision cutting tools for machining cubic parts – Standard program and customer-specific specia…”.

  • One H1 headline

    Your main headline reads: “Sectors and Solutions”.

  • Title: 45 characters

    Your title is a healthy 45 characters: “MAPAL | Your technology partner for machining”.

  • Canonical URL set

    The canonical URL is https://mapal.com/en/.

  • Structured data in place

    Structured data found: Organization.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://mapal.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://mapal.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,537 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 14 links to non-canonical URLs

    Your homepage links to 14 pages by a URL that isn't their canonical one, for example https://mapal.com/en/mediathek, whose canonical is https://mapal.com/en/media. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 5 pages slow to respond

    https://mapal.com/setting-measuring-dispensing, https://mapal.com/turnkey, https://mapal.com/toolmanagement, https://mapal.com/maintenance and https://mapal.com/training took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 104 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 2 small tap targets

    2 of 10 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'dataset')”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix75
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 724 words of copy

    The homepage carries about 724 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more”.

  • 16 calls to action

    The homepage has 16 calls to action, for example “Shop”, “Contact” and “Learn more”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • 23 other companies contacted

    Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mapal.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Analytics
Google Tag Manager
Hosting
Azure

Company

Employees
158
Founded
1950
Headquarters
Aalen

Upkeep, stack, hiring and company data from programmable.info

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