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marcodalmaso.com website review
Visit site (opens in a new tab)Reviewed 11 November 202639 issues · 88 checks
This review found 39 issues worth fixing on marcodalmaso.com, 12 of them high impact, across 88 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84B- #19,770 of 108,894 reviewed websitesbeats 77%
- #12,885 of 61,770 online storesbeats 73%
- #12,515 of 56,366 Shopify storesbeats 71%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.4 s |
| May 30, 2026 | 2.3 s |
| Jun 6, 2026 | 2.2 s |
| Jun 13, 2026 | 2.1 s |
| Jun 20, 2026 | 2.3 s |
| Jun 27, 2026 | 2.3 s |
| Jul 4, 2026 | 2.3 s |
| Jul 11, 2026 | 2.3 s |
| Jul 18, 2026 | 2.3 s |
| Jul 25, 2026 | 2.3 s |
| Aug 1, 2026 | 2.3 s |
| Aug 8, 2026 | 2.2 s |
| Aug 15, 2026 | 2.3 s |
| Aug 22, 2026 | 2.3 s |
| Aug 29, 2026 | 2.3 s |
| Sep 5, 2026 | 2.5 s |
| Sep 12, 2026 | 2.4 s |
| Sep 19, 2026 | 2.4 s |
| Sep 26, 2026 | 2.4 s |
| Oct 3, 2026 | 2.4 s |
| Oct 10, 2026 | 2.4 s |
| Oct 17, 2026 | 2.5 s |
| Oct 24, 2026 | 2.5 s |
| Oct 31, 2026 | 2.5 s |
| Nov 7, 2026 | 2.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 145 ms |
| May 30, 2026 | 148 ms |
| Jun 6, 2026 | 168 ms |
| Jun 13, 2026 | 170 ms |
| Jun 20, 2026 | 195 ms |
| Jun 27, 2026 | 202 ms |
| Jul 4, 2026 | 193 ms |
| Jul 11, 2026 | 202 ms |
| Jul 18, 2026 | 200 ms |
| Jul 25, 2026 | 193 ms |
| Aug 1, 2026 | 193 ms |
| Aug 8, 2026 | 177 ms |
| Aug 15, 2026 | 155 ms |
| Aug 22, 2026 | 146 ms |
| Aug 29, 2026 | 137 ms |
| Sep 5, 2026 | 131 ms |
| Sep 12, 2026 | 141 ms |
| Sep 19, 2026 | 145 ms |
| Sep 26, 2026 | 154 ms |
| Oct 3, 2026 | 171 ms |
| Oct 10, 2026 | 160 ms |
| Oct 17, 2026 | 159 ms |
| Oct 24, 2026 | 154 ms |
| Oct 31, 2026 | 144 ms |
| Nov 7, 2026 | 141 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
1.1 s
1.6 s
2.1 s
2.6 s
3.2 s
3.7 s
4.2 s
Speed
4,754 HTML elements
The page has 4,754 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 4.4 s
A phone's processor spends 4.4 s on main-thread work while loading, 2.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Google Tag Manager and Facebook and others), adding 2.0 MB and 1.3 s of main-thread time.
Mobile performance score: 58
58/100Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.
Improve image delivery
500 ms · 173 KiB4 images could be 173 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.
Reduce unused JavaScript
585 KiBAbout 585 KiB of JavaScript is downloaded but never used on this page.
Shopify adds 312 ms
312 msShopify costs a phone 312 ms of main-thread work and 309 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 289 ms
289 msGoogle Tag Manager costs a phone 289 ms of main-thread work and 319 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
16 long tasks on the main thread
16 long tasks block the main thread while loading, the longest for 275 ms. During a long task the page ignores taps.
Klaviyo adds 161 ms
161 msKlaviyo costs a phone 161 ms of main-thread work and 315 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
tidio.co adds 121 ms
121 mstidio.co costs a phone 121 ms of main-thread work and 515 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
azurefd.net adds 75 ms
75 msazurefd.net costs a phone 75 ms of main-thread work and 329 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
235 KiB10 files are served with short cache lifetimes, so returning visitors download them again (235 KiB).
Render-blocking requests
100 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 100 ms.
Legacy JavaScript
31 KiBPolyfills for old browsers add 31 KiB JavaScript that modern phones do not need.
Reduce unused CSS
26 KiBAbout 26 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 18 ms
18 msYour server sent the HTML in 18 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 20.2 s
20.2 sThe page becomes fully interactive after 20.2 s. Good is under 3.8 s.
Largest Contentful Paint: 8.0 s
8.0 sYour largest element takes 8.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Total Blocking Time: 626 ms
626 msScripts block taps and scrolling for 626 ms in total while the page loads. Good is under 200 ms.
Real-user TTFB: 886 ms
886 msReal visitors wait 886 ms for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 3.6 s
3.6 sVisually, the page fills in at 3.6 s (Speed Index). Good is under 3.4 s.
Tap response (INP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 145 ms to 141 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+6%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 2.4 s
2.4 sReal visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 137 ms
137 msReal visitors wait 137 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 1.7 s
1.7 sThe first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.002
0.002The layout barely moves while loading (CLS 0.002, good is under 0.1).
Images and page weight
Page weight: 4.9 MB in 172 requests
4.9 MBYour homepage downloads 4.9 MB in 172 requests on a phone: images 2.4 MB (38), scripts 1.9 MB (88) and fonts 223 KiB (4). Under 2 MB keeps phones on slow connections fast.
3 images over 500 KB
3 images weigh 1.7 MB together. On a phone connection a single image that size takes seconds.
6 images in older formats
6 images (2.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.4 g of CO₂ per visit
1.38 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.38 g of CO₂e: 165.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Hidden but focusable
2 elements hidden from screen readers can still receive keyboard focus.
Interactive controls must not be nested (2 elements)
Interactive controls must not be nested: 2 elements on the page fail this check, rated serious by axe-core.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
1 checks passed
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 2 problems
Structured data found (BlogPosting, ItemList, OnlineStore and WebSite) but with 2 problems, for example “BlogPosting: missing datePublished”.
4 links with vague text
4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
311 internal links, 8 external
The homepage links to 311 pages on marcodalmaso.com and 8 external pages.
7 checks passed
Meta description: 155 characters
Your meta description is 155 characters: “MARCO DAL MASO offers luxury Italian jewelry for men & women. Handcrafted rings, bracelets, necklaces and pendants desi…”.
One H1 headline
Your main headline reads: “AN EARLY INVITATION”.
Title: 59 characters
Your title is a healthy 59 characters: “MARCO DAL MASO | Handcrafted Luxury Jewelry | Made in Italy”.
Canonical URL set
The canonical URL is https://marcodalmaso.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://marcodalmaso.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (1,307 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://marcodalmaso.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
5 pages without a meta description
https://marcodalmaso.com/collections/best-sellers, https://marcodalmaso.com/collections/beaded-necklaces-bracelets, https://marcodalmaso.com/collections/fall-edit, https://marcodalmaso.com/blogs/craft-edit and https://marcodalmaso.com/pages/international-customers have no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://marcodalmaso.com/pages/international-customers, whose canonical is https://marcodalmaso.com/pages/support-center. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
14 pages without an H1
https://marcodalmaso.com/collections/best-sellers, https://marcodalmaso.com/collections/beaded-necklaces-bracelets, https://marcodalmaso.com/collections/mixed-metals, https://marcodalmaso.com/collections/fall-edit, https://marcodalmaso.com/pages/gift-guide and https://marcodalmaso.com/pages/about-us and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.
8 pages slow to respond
https://marcodalmaso.com/collections/best-sellers, https://marcodalmaso.com/collections/beaded-necklaces-bracelets, https://marcodalmaso.com/collections/mixed-metals, https://marcodalmaso.com/collections/fall-edit, https://marcodalmaso.com/pages/gift-guide and https://marcodalmaso.com/pages/about-us and 2 others took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 134 found) and read each the way a search engine does.
4 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
18 small tap targets
18 of 62 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “c.Shopify.loadFeatures is not a function”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 627 words of copy
The homepage carries about 627 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “JOIN THE CIRCLE”.
12 calls to action
The homepage has 12 calls to action, for example “SHOP BY CATEGORY”, “SHOP BY FEATURE” and “Register”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
23 cookies set on arrival
23Opening the homepage sets 23 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
37 other companies contacted
Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at marcodalmaso.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 13 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Tvalue Wishlist · Microsoft Clarity · Littledata The Data Layer · Selecty · Seowill Redirects · Powerful Form Builder · trustpilot.com · develic.com · rebuyengine.com · nfcube.com · cloudfront.net · Swym Wishlist Plus
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Cloudflare
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on marcodalmaso.com, including 18 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.