Website review, no card needed
marfastance.com website review
Visit site (opens in a new tab)Reviewed 10 November 202633 issues · 82 checks
This review found 33 issues worth fixing on marfastance.com, 12 of them high impact, across 82 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83B- #25,148 of 108,880 reviewed websitesbeats 72%
- #16,603 of 61,767 online storesbeats 67%
- #16,113 of 56,365 Shopify storesbeats 65%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.0 s |
| May 30, 2026 | 2.2 s |
| Jun 6, 2026 | 2.2 s |
| Jun 13, 2026 | 2.2 s |
| Jun 20, 2026 | 2.4 s |
| Jun 27, 2026 | 2.4 s |
| Jul 4, 2026 | 2.3 s |
| Jul 11, 2026 | 2.2 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.5 s |
| Oct 24, 2026 | 1.5 s |
| Oct 31, 2026 | 1.5 s |
| Nov 7, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 145 ms |
| May 30, 2026 | 170 ms |
| Jun 6, 2026 | 185 ms |
| Jun 13, 2026 | 199 ms |
| Jun 20, 2026 | 214 ms |
| Jun 27, 2026 | 215 ms |
| Jul 4, 2026 | 207 ms |
| Jul 11, 2026 | 192 ms |
| Jul 18, 2026 | 162 ms |
| Jul 25, 2026 | 162 ms |
| Aug 1, 2026 | 154 ms |
| Aug 8, 2026 | 157 ms |
| Aug 15, 2026 | 161 ms |
| Aug 22, 2026 | 170 ms |
| Aug 29, 2026 | 173 ms |
| Sep 5, 2026 | 178 ms |
| Sep 12, 2026 | 179 ms |
| Sep 19, 2026 | 176 ms |
| Sep 26, 2026 | 168 ms |
| Oct 3, 2026 | 169 ms |
| Oct 10, 2026 | 165 ms |
| Oct 17, 2026 | 167 ms |
| Oct 24, 2026 | 171 ms |
| Oct 31, 2026 | 169 ms |
| Nov 7, 2026 | 157 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.8 s
1.6 s
2.3 s
3.1 s
3.9 s
4.7 s
5.5 s
6.2 s
Speed
Reduce unused JavaScript
4.6 s · 998 KiBAbout 998 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.6 s faster on a phone.
Mobile performance score: 43
43/100Your mobile performance score is 43. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.4 s
A phone's processor spends 5.4 s on main-thread work while loading, 3.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Shopify and Klaviyo and others), adding 2.3 MB and 1.7 s of main-thread time.
Render-blocking requests
750 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
Improve image delivery
669 KiB5 images could be 669 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Google Tag Manager adds 510 ms
510 msGoogle Tag Manager costs a phone 510 ms of main-thread work and 540 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
300 ms · 222 KiB16 files are served with short cache lifetimes, so returning visitors download them again (222 KiB).
Shopify adds 431 ms
431 msShopify costs a phone 431 ms of main-thread work and 713 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify JavaScript
300 ms · 27 KiB27 KiB could be saved by minifying JavaScript.
Klaviyo adds 271 ms
271 msKlaviyo costs a phone 271 ms of main-thread work and 542 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
19 long tasks on the main thread
19 long tasks block the main thread while loading, the longest for 310 ms. During a long task the page ignores taps.
2,268 HTML elements
The page has 2,268 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused CSS
150 ms · 29 KiBAbout 29 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
61 KiBPolyfills for old browsers add 61 KiB JavaScript that modern phones do not need.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Duplicated JavaScript
19 KiB19 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
2 KiB2 KiB could be saved by minifying CSS.
1 checks passed
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 22.4 s
22.4 sYour largest element takes 22.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “EVOLVING”.
Time to Interactive: 22.8 s
22.8 sThe page becomes fully interactive after 22.8 s. Good is under 3.8 s.
Speed Index: 9.0 s
9.0 sVisually, the page fills in at 9.0 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 798 ms
798 msScripts block taps and scrolling for 798 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.7 s
2.7 sThe first text or image appears after 2.7 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 145 ms to 157 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 179 ms
179 msReal visitors wait 179 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 468 ms
468 msReal visitors wait 468 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 31% faster for real visitors
-31%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 4.7 MB in 267 requests
4.7 MBYour homepage downloads 4.7 MB in 267 requests on a phone: scripts 2.1 MB (105), other files 1.2 MB (125) and images 1.1 MB (18). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Hero_mob_4x5_18801f93-a331-404d-9bcb-c197eee6f331.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 1.3 g of CO₂ per visit
1.34 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.34 g of CO₂e: 160.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
4 images without alt text
4 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (3 elements).
1 checks passed
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
5 H1 headlines
There are 5 <h1> headlines (“FOREVER”, “EVOLVING” and “MAKE IT MODULAR”). One clear main headline is easier for people and search engines.
Meta description is long (161 characters)
Your meta description is 161 characters; Google truncates after about 160, so the end of your pitch is cut.
153 internal links, 3 external
The homepage links to 153 pages on marfastance.com and 3 external pages.
6 checks passed
Title: 43 characters
Your title is a healthy 43 characters: “MARFA STANCE | Reversible Modular Outerwear”.
Canonical URL set
The canonical URL is https://www.marfastance.com/.
Structured data in place
Structured data found: BreadcrumbList, OnlineStore, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.marfastance.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://www.marfastance.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (1,398 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a title
https://www.marfastance.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://www.marfastance.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
3 pages without a meta description
https://www.marfastance.com/customer_authentication/redirect, https://www.marfastance.com/pages/wishlist and https://www.marfastance.com/blogs/lookbooks/mens-lookbook-2026 have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://www.marfastance.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 110 found) and read each the way a search engine does.
3 checks passed
Linked pages load
11 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
7 small tap targets
7 of 17 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Only about 212 words
The homepage has only about 212 words of visible text; thin pages give Google and first-time buyers little to go on.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NEW IN”.
7 calls to action
The homepage has 7 calls to action, for example “Shop”, “The Down Collection Sign Up” and “Need help with your order?”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 2 phone links and 3 email links.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
29 cookies set on arrival
29Opening the homepage sets 29 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
40 other companies contacted
Loading the homepage contacts 40 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at marfastance.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 11 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Schema Plus For Seo · Consentmo Gdpr · Nosto · Microsoft Clarity · Yotpo Product Reviews · Elevar Conversion Tracking · Klaviyo Email Marketing Sms · Trymry · Swym Wishlist Plus · Gdpr Backpack · rise-ai.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- London
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on marfastance.com, including 18 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.