margifox.com.au website review

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.

About 662 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

8 third-party services load with your homepage (hsappstatic.net, Google Tag Manager and Facebook and others), adding 2.1 MB and 829 ms of main-thread time.

Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.

About 104 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 730 ms faster on a phone.

20 files are served with short cache lifetimes, so returning visitors download them again (522 KiB).

3 images could be 114 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

hsappstatic.net costs a phone 275 ms of main-thread work and 719 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.4 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Google Tag Manager costs a phone 190 ms of main-thread work and 318 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Shopify costs a phone 25 ms of main-thread work and 445 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 long tasks block the main thread while loading, the longest for 187 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Polyfills for old browsers add 48 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 19.6 s. Good is under 3.8 s.

Your largest element takes 5.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Blue serum and mauve lip-gloss swatches beside an open caps…”.

The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 4.7 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 259 ms in total while the page loads. Good is under 200 ms.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.4 MB in 205 requests on a phone: scripts 1.9 MB (54), other files 816 KiB (118) and images 360 KiB (13). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.95 g of CO₂e: 114.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 image has no alt text, which hurts accessibility and image search.

8 links have no text or label, so screen readers cannot say where they go.

1 tap target is too small or too close together to hit reliably with a finger.

Elements with visible text labels do not have matching accessible names. (1 element).

Your title is 67 characters, so Google will cut it off around 60: “Margifox Distributors | Professional Skincare, Makeup & Supplements”.

Your meta description is 163 characters; Google truncates after about 160, so the end of your pitch is cut.

No XML sitemap at https://margifox.com.au/sitemap.xml, so Google discovers your pages only by following links.

The homepage links to 110 pages on margifox.com.au and 15 external pages.

https://margifox.com.au/collections/foundation, https://margifox.com.au/collections/primers, https://margifox.com.au/collections/concealers, https://margifox.com.au/collections/hydration-sprays, https://margifox.com.au/collections/eyes and https://margifox.com.au/collections/cheeks and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 40 found) and read each the way a search engine does.

1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

1 error was logged to the browser console during Google's test (“Failed to load resource: the server responded with a status of 429 (Too Many Requests)”).

1 image is served at too low a resolution for sharp phone screens.

Chrome logged issues while loading the page (“Cookie”).

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 715 words of visible text.