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mariani.com website review

Visit site (opens in a new tab)Reviewed 9 November 202628 issues · 83 checks

This review found 28 issues worth fixing on mariani.com, 6 of them high impact, across 83 checks. The most urgent: page weight: 15.5 MB in 322 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.9 s2.4 sMay 16Oct 312.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.6 s
May 23, 20262.8 s
May 30, 20262.8 s
Jun 6, 20262.8 s
Jun 13, 20262.8 s
Jun 20, 20262.7 s
Jun 27, 20262.7 s
Jul 4, 20262.7 s
Jul 11, 20262.8 s
Jul 18, 20262.8 s
Jul 25, 20262.8 s
Aug 1, 20262.6 s
Aug 8, 20262.6 s
Aug 15, 20262.5 s
Aug 22, 20262.5 s
Aug 29, 20262.6 s
Sep 5, 20262.5 s
Sep 12, 20262.6 s
Sep 19, 20262.6 s
Sep 26, 20262.7 s
Oct 3, 20262.8 s
Oct 10, 20262.7 s
Oct 17, 20262.7 s
Oct 24, 20262.6 s
Oct 31, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
128 ms101 msMay 16Oct 31107 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026104 ms
May 23, 2026116 ms
May 30, 2026120 ms
Jun 6, 2026125 ms
Jun 13, 2026125 ms
Jun 20, 2026114 ms
Jun 27, 2026113 ms
Jul 4, 2026108 ms
Jul 11, 2026110 ms
Jul 18, 2026112 ms
Jul 25, 2026112 ms
Aug 1, 2026111 ms
Aug 8, 2026110 ms
Aug 15, 2026105 ms
Aug 22, 2026104 ms
Aug 29, 2026109 ms
Sep 5, 2026112 ms
Sep 12, 2026112 ms
Sep 19, 2026116 ms
Sep 26, 2026112 ms
Oct 3, 2026113 ms
Oct 10, 2026115 ms
Oct 17, 2026109 ms
Oct 24, 2026110 ms
Oct 31, 2026107 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mariani.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mariani.com at 1.0 s1.0 s
  2. mariani.com at 2.0 s2.0 s
  3. mariani.com at 3.0 s3.0 s
  4. mariani.com at 4.0 s4.0 s
  5. mariani.com at 5.0 s5.0 s
  6. mariani.com at 6.0 s6.0 s
  7. mariani.com at 6.9 s6.9 s
  8. mariani.com at 7.9 s7.9 s

Speed

12 to fix72
  • Render-blocking requests

    1.4 s

    15 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Main-thread work: 6.9 s

    A phone's processor spends 6.9 s on main-thread work while loading, 3.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Google Tag Manager and Privy and others), adding 3.1 MB and 2.0 s of main-thread time.

  • Reduce unused JavaScript

    190 ms · 1.7 MB

    About 1.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 190 ms faster on a phone.

  • Use efficient cache lifetimes

    250 ms · 955 KiB

    52 files are served with short cache lifetimes, so returning visitors download them again (955 KiB).

  • Mobile performance score: 72

    72/100

    Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.

  • Google CDN adds 491 ms

    491 ms

    Google CDN costs a phone 491 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Privy adds 381 ms

    381 ms

    Privy costs a phone 381 ms of main-thread work and 891 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 390 ms

    390 ms

    Google Tag Manager costs a phone 390 ms of main-thread work and 701 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • FontAwesome CDN adds 366 ms

    366 ms

    FontAwesome CDN costs a phone 366 ms of main-thread work and 87 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    281 KiB

    6 images could be 281 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 1,854 HTML elements

    The page has 1,854 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    193 KiB

    About 193 KiB of CSS is downloaded but never applied on this page.

  • 19 long tasks on the main thread

    19 long tasks block the main thread while loading, the longest for 175 ms. During a long task the page ignores taps.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Legacy JavaScript

    45 KiB

    Polyfills for old browsers add 45 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Duplicated JavaScript

    3 KiB

    3 KiB JavaScript is shipped twice across bundles.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 35.6 s

    35.6 s

    The page becomes fully interactive after 35.6 s. Good is under 3.8 s.

  • Speed Index: 14.1 s

    14.1 s

    Visually, the page fills in at 14.1 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.7 s

    3.7 s

    Real visitors wait 3.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Total Blocking Time: 492 ms

    492 ms

    Scripts block taps and scrolling for 492 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.5 s

    2.5 s

    The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

  • 16 images without width and height

    16 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest Contentful Paint: 2.5 s

    2.5 s

    Your largest element takes 2.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We and our third-party partners use cookies, pixels, tags a…”. Most of its time is element render delay (2.5 s).

  • Tap response (INP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 104 ms to 107 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user INP: 127 ms

    127 ms

    Real visitors wait 127 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 793 ms

    793 ms

    Real visitors wait 793 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 15.5 MB in 322 requests

    15.5 MB

    Your homepage downloads 15.5 MB in 322 requests on a phone: media 8.2 MB (2), scripts 3.5 MB (99) and other files 1.4 MB (129). Under 2 MB keeps phones on slow connections fast.

  • About 4.4 g of CO₂ per visit

    4.39 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.39 g of CO₂e: 527.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9497
  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Positive tabindex

    5 elements have a tabindex above 0, which scrambles the keyboard order.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 21 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 1 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9290
  • Title is short (27 characters)

    Your title is only 27 characters: “Mariani Premium Dried Fruit”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 202 internal links, 15 external

    The homepage links to 202 pages on mariani.com and 15 external pages.

7 checks passed
  • Meta description: 157 characters

    Your meta description is 157 characters: “Everyday dried fruit from Mariani, The Good Fruit Family™: orchard-grown prunes, apricots, mango, dates, and more for s…”.

  • One H1 headline

    Your main headline reads: “Mariani”.

  • Canonical URL set

    The canonical URL is https://mariani.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://mariani.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, description and contact details; logo and sameAs (social profiles) would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,074 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://mariani.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 77 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    43 of 48 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix93
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 705 words of copy

    The homepage carries about 705 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “New Probiotic Fruits - - Shop Now” and “SHOP NOW”.

  • 18 calls to action

    The homepage has 18 calls to action, for example “Shop Products”, “Get In Touch” and “Contact Us”.

  • 11 short forms

    11 short forms (2 fields at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 80 testimonial or review blocks, a star rating and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Klaviyo (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 29 cookies set on arrival

    29

    Opening the homepage sets 29 cookies (measured from a US location before any click).

  • 38 other companies contacted

    Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mariani.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Frequently Bought · Wingify · cloudfront.net · privy.com · searchserverapi.com · rechargecdn.com · klaviyo.com · nfcube.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics
Hosting
Shopify

Company

Employees
427
Founded
1907
Headquarters
Vacaville

Upkeep, stack, hiring and company data from programmable.info

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This review found 28 issues on mariani.com, including 20 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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