marloncraft.com website review

Your mobile performance score is 85. Pages that score under 90 lose visitors before the first paint.

5 images could be 99 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

The page has 1,592 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Shopify costs a phone 25 ms of main-thread work and 327 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 244 KiB of JavaScript is downloaded but never used on this page.

2 third-party services load with your homepage (Shopify and shop.app), adding 335 KiB and 25 ms of main-thread time.

3 files are served with short cache lifetimes, so returning visitors download them again (5 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 4.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 4.4 s. Good is under 3.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

IMG_6287.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image (86 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.49 g of CO₂e: 59.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 image has no alt text, which hurts accessibility and image search.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 18 characters: “Marlon Craft Store”. Between 30 and 65 characters leaves room to say what you do and for whom.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

Your <h1> is empty.

The homepage links to 41 pages on marloncraft.com and 17 external pages.

https://marloncraft.com/collections/all has no meta description, so Google writes the search snippet from whatever text it finds.

https://marloncraft.com/products/homecourt-advantage-black-vinyl-copy and https://marloncraft.com/products/signed-homecourt-advantage-lp-5-year-anniversary-edition use the same meta description. A description written for each page earns more clicks.

We fetched 15 pages linked from your homepage (of 20 found) and read each the way a search engine does.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 208 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 8 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.