martellotto.com website review

8 files are served with short cache lifetimes, so returning visitors download them again (197 KiB).

Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.

14 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

About 352 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

4 images could be 68 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

A phone's processor spends 3.2 s on main-thread work while loading, 843 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 2,781 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Google CDN costs a phone 67 ms of main-thread work and 352 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Mailchimp, Shopify and Google CDN and others), adding 843 KiB and 310 ms of main-thread time.

Polyfills for old browsers add 18 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

3 long tasks block the main thread while loading, the longest for 81 ms. During a long task the page ignores taps.

About 11 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 12.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Wine grapevines in a vineyard with a clear sky”.

Visually, the page fills in at 11.6 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 14.8 s. Good is under 3.8 s.

The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

18 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.1 MB in 318 requests on a phone: other files 1.2 MB (200), fonts 763 KiB (5) and scripts 742 KiB (52). Under 2 MB keeps phones on slow connections fast.

Gemini_Generated_Image_r6k20ur6k20ur6k2.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image (47 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.87 g of CO₂e: 105.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

3 form fields have no label, so screen readers announce an empty box and autofill guesses.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

Your <h1> is empty.

The homepage links to 55 pages on martellotto.com and 9 external pages.

https://martellotto.com/collections/martellotto-merch and https://martellotto.com/blogs/martellotto-wines have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 26 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Uncaught Error: Goaffpro is already loaded. This message prevents duplicate loading of the script. Kindly ignore.”.

2 images are served at too low a resolution for sharp phone screens.

Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

Social proof on the homepage: 17 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage shows no opening hours. If customers visit or call, show when.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 558 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 17 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.