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martstarts.com website review
Visit site (opens in a new tab)Reviewed 12 November 202618 issues · 57 checks
This review found 18 issues worth fixing on martstarts.com, 4 of them high impact, across 57 checks. The most urgent: 15 linked pages are broken. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
500 ms · 654 KiB54 files are served with short cache lifetimes, so returning visitors download them again (654 KiB).
Mobile performance score: 85
85/100Your mobile performance score is 85. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
750 ms12 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
llyora.com adds 0 ms
0 msllyora.com costs a phone 0 ms of main-thread work and 597 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
100 KiB7 images could be 100 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
2 third-party services on the page
2 third-party services load with your homepage (Cloudflare and llyora.com), adding 607 KiB and 9 ms of main-thread time.
Legacy JavaScript
10 KiBPolyfills for old browsers add 10 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 0.6 s
A phone's processor spends 0.6 s on main-thread work while loading, 59 ms of it running JavaScript. That is comfortably low.
Server response: 119 ms
119 msYour server sent the HTML in 119 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 4.0 s
4.0 sYour largest element takes 4.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Share information about your brand with your customers. Des…”. Most of its time is element render delay (2.2 s).
Speed Index: 3.8 s
3.8 sVisually, the page fills in at 3.8 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 4.0 s
4.0 sThe page becomes fully interactive after 4.0 s. Good is under 3.8 s.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
3 checks passed
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.022
0.022The layout barely moves while loading (CLS 0.022, good is under 0.1).
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
5 images in older formats
5 images (196 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.3 g of CO₂ per visit
0.31 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.31 g of CO₂e: 36.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Page weight: 1.1 MB in 72 requests
1.1 MBYour homepage downloads 1.1 MB in 72 requests on a phone: scripts 623 KiB (13), images 381 KiB (14) and HTML 53 KiB (1). That is a lean page.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
2 checks passed
Every image has alt text
All 14 images in the HTML carry an alt attribute.
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 1 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
Title is short (11 characters)
Your title is only 11 characters: “Mart Starts”. Between 30 and 65 characters leaves room to say what you do and for whom.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://www.martstarts.com/sitemap.xml, so Google discovers your pages only by following links.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
42 internal links, 2 external
The homepage links to 42 pages on martstarts.com and 2 external pages.
4 checks passed
One H1 headline
Your main headline reads: “Mart Starts”.
Canonical URL set
The canonical URL is https://www.martstarts.com/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://martstarts.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
Opted out of AI training for 5 crawlers
robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (703 words), so crawlers that don't run JavaScript still read it.
Other pages
15 linked pages are broken
Your homepage links to https://martstarts.com/collections/womens-watch, https://martstarts.com/collections/womens-shoes, https://martstarts.com/collections/womens-jewelry, https://martstarts.com/collections/womens-handbags-wallets, https://martstarts.com/collections/womens-accessories and https://martstarts.com/collections/mens-watch and 9 others, which answer with an error. Visitors hit a dead end and search engines drop them.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 19 found) and read each the way a search engine does.
Best practices
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Access to font at 'https://www.martstarts.com/cdn/fonts/assistant/assistant_n4.bcd3d09dcb631dec5544b8fb7b154ff234a44630…”.
2 checks passed
Tap targets are thumb-sized
15 of 15 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 339 words of copy
The homepage carries about 339 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop all”.
1 call to action
The homepage has 1 call to action, for example “Shop all”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Cloudflare Web Analytics.
Privacy and tracking
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
4 other companies contacted
Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at martstarts.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
No apps were seen in the code your storefront loads.
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
- The footer still says © 2025.
Stack
- E-commerce
- Shopify
- Hosting
- Cloudflare
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 18 issues on martstarts.com, including 7 speed issues, 5 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.