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marymaxim.com website review

Visit site (opens in a new tab)Reviewed 4 November 202637 issues · 87 checks

This review found 37 issues worth fixing on marymaxim.com, 14 of them high impact, across 87 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.4 s2.2 sMay 16Oct 312.2 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.4 s
May 23, 20262.4 s
May 30, 20262.3 s
Jun 6, 20262.3 s
Jun 13, 20262.3 s
Jun 20, 20262.3 s
Jun 27, 20262.3 s
Jul 4, 20262.3 s
Jul 11, 20262.4 s
Jul 18, 20262.4 s
Jul 25, 20262.3 s
Aug 1, 20262.3 s
Aug 8, 20262.3 s
Aug 15, 20262.3 s
Aug 22, 20262.3 s
Aug 29, 20262.3 s
Sep 5, 20262.3 s
Sep 12, 20262.3 s
Sep 19, 20262.3 s
Sep 26, 20262.3 s
Oct 3, 20262.3 s
Oct 10, 20262.2 s
Oct 17, 20262.2 s
Oct 24, 20262.2 s
Oct 31, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
292 ms250 msMay 16Oct 31255 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026262 ms
May 23, 2026262 ms
May 30, 2026260 ms
Jun 6, 2026261 ms
Jun 13, 2026263 ms
Jun 20, 2026264 ms
Jun 27, 2026268 ms
Jul 4, 2026267 ms
Jul 11, 2026264 ms
Jul 18, 2026265 ms
Jul 25, 2026264 ms
Aug 1, 2026264 ms
Aug 8, 2026270 ms
Aug 15, 2026273 ms
Aug 22, 2026276 ms
Aug 29, 2026274 ms
Sep 5, 2026278 ms
Sep 12, 2026279 ms
Sep 19, 2026281 ms
Sep 26, 2026287 ms
Oct 3, 2026280 ms
Oct 10, 2026272 ms
Oct 17, 2026268 ms
Oct 24, 2026262 ms
Oct 31, 2026255 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of marymaxim.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. marymaxim.com at 1.0 s1.0 s
  2. marymaxim.com at 2.1 s2.1 s
  3. marymaxim.com at 3.1 s3.1 s
  4. marymaxim.com at 4.1 s4.1 s
  5. marymaxim.com at 5.1 s5.1 s
  6. marymaxim.com at 6.2 s6.2 s
  7. marymaxim.com at 7.2 s7.2 s
  8. marymaxim.com at 8.2 s8.2 s

Speed

13 to fix43
  • Improve image delivery

    1.9 s · 1.4 MB

    23 images could be 1.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.9 s faster on a phone.

  • Mobile performance score: 43

    43/100

    Your mobile performance score is 43. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 7.2 s

    A phone's processor spends 7.2 s on main-thread work while loading, 3.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 5,185 HTML elements

    The page has 5,185 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (entityclouds.com, Google Tag Manager and Shopify and others), adding 2.6 MB and 2.0 s of main-thread time.

  • Reduce unused JavaScript

    898 KiB

    About 898 KiB of JavaScript is downloaded but never used on this page.

  • 18 long tasks on the main thread

    18 long tasks block the main thread while loading, the longest for 554 ms. During a long task the page ignores taps.

  • Google Tag Manager adds 428 ms

    428 ms

    Google Tag Manager costs a phone 428 ms of main-thread work and 633 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    486 KiB

    20 files are served with short cache lifetimes, so returning visitors download them again (486 KiB).

  • Shopify adds 393 ms

    393 ms

    Shopify costs a phone 393 ms of main-thread work and 932 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • alia-prod.com adds 388 ms

    388 ms

    alia-prod.com costs a phone 388 ms of main-thread work and 667 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    450 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • entityclouds.com adds 449 ms

    449 ms

    entityclouds.com costs a phone 449 ms of main-thread work and 10 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 51 KiB

    About 51 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Duplicated JavaScript

    150 ms · 19 KiB

    19 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify CSS

    150 ms · 5 KiB

    5 KiB could be saved by minifying CSS.

  • Legacy JavaScript

    52 KiB

    Polyfills for old browsers add 52 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    36 KiB

    36 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 24 ms

    24 ms

    Your server sent the HTML in 24 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 24.5 s

    24.5 s

    The page becomes fully interactive after 24.5 s. Good is under 3.8 s.

  • Largest Contentful Paint: 6.9 s

    6.9 s

    Your largest element takes 6.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 9.4 s

    9.4 s

    Visually, the page fills in at 9.4 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.2 s

    1.2 s

    Scripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.

  • Real-user INP: 234 ms

    234 ms

    Real visitors wait 234 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 262 ms to 255 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 756 ms

    756 ms

    Real visitors wait 756 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.7 s

    1.7 s

    The first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 8.0 MB in 388 requests

    8.0 MB

    Your homepage downloads 8.0 MB in 388 requests on a phone: images 4.0 MB (63), scripts 2.3 MB (130) and other files 1.2 MB (154). Under 2 MB keeps phones on slow connections fast.

  • About 2.3 g of CO₂ per visit

    2.27 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.27 g of CO₂e: 272.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9495
  • Interactive controls must not be nested (1 element)

    Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (7 elements)

    All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.

  • 30 links without text

    30 visible links have no text or label, so screen readers cannot say where they go.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 807 images in the HTML carry an alt attribute.

  • 53 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10090
  • Meta description is long (171 characters)

    Your meta description is 171 characters; Google truncates after about 160, so the end of your pitch is cut.

  • One H1 headline

    Your <h1> is empty.

  • 386 internal links, 9 external

    The homepage links to 386 pages on marymaxim.com and 9 external pages.

6 checks passed
  • Title: 64 characters

    Your title is a healthy 64 characters: “Mary Maxim - Knit and Crochet Sweaters, Afghans, Crafts and Yarn”.

  • Canonical URL set

    The canonical URL is https://www.marymaxim.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.marymaxim.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,402 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.marymaxim.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix68
  • 1 page without a title

    https://www.marymaxim.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://www.marymaxim.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 4 pages without a meta description

    https://www.marymaxim.com/customer_authentication/redirect, https://www.marymaxim.com/collections/yarn-fiber, https://www.marymaxim.com/collections/nylon-yarn and https://www.marymaxim.com/collections/yarn-weight have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://www.marymaxim.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    https://www.marymaxim.com/collections/fine took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 196 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

4 to fixGoogle 7770
  • 2 broken images

    2 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=148022174&Ver=2&mid=ad096a7f-8ec9-4d30-8444-9c95bdf85dad&bo=1&sid=5fe2ad50d8a211f192e2a929fb505b0a&vid=5fe2ab20d8a211f1810839e56b5ff592&vids=1&msclkid=N&pi=918639831&l.

  • 17 small tap targets

    17 of 69 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 794 words of copy

    The homepage carries about 794 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Yarn Deals” and “Shop Now”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Shop Yarn Deals”, “Shop Now” and “Contact Us”.

  • 7 short forms

    7 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 20 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 1 more (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 28 cookies set on arrival

    28

    Opening the homepage sets 28 cookies (measured from a US location before any click).

  • 39 other companies contacted

    Loading the homepage contacts 39 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at marymaxim.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 21 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Hreflang Tags · Attentive · Instant Ai Page Builder · Variant Image Wizard Swatch · Gempages Builder · Xcloud Search Filter · Gift Card Pro · Judge Me Reviews · Tipo Related Products · Awin Affiliate Marketing · Triplewhale · Globo Also Bought Cross Sell · Selleasy · Aftersell · Appikon Back In Stock · Quantity Break Limit Purchase · Swym Wishlist Plus · printful.com · kxcdn.com · attn.tv · cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Company

Headquarters
Port Huron

Upkeep, stack, hiring and company data from programmable.info

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This review found 37 issues on marymaxim.com, including 21 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
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  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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