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maslandcarpets.com website review

Visit site (opens in a new tab)Reviewed 8 November 202630 issues · 97 checks

This review found 30 issues worth fixing on maslandcarpets.com, 10 of them high impact, across 97 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s927 msMay 16Oct 312.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.2 s
May 23, 20261.2 s
May 30, 20261.1 s
Jun 6, 20261.1 s
Jun 13, 20261.2 s
Jun 20, 20261.1 s
Jun 27, 20261.2 s
Jul 4, 20261.2 s
Jul 11, 20261.2 s
Jul 18, 20261.2 s
Jul 25, 20261.2 s
Aug 1, 20261.3 s
Aug 8, 20261.3 s
Aug 15, 20261.3 s
Aug 22, 20261.4 s
Aug 29, 20261.4 s
Sep 5, 20261.3 s
Sep 12, 20261.3 s
Sep 19, 20261.3 s
Sep 26, 20261.4 s
Oct 31, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
127 ms68 msMay 16Oct 3175 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026120 ms
May 23, 2026110 ms
May 30, 2026104 ms
Jun 6, 2026100 ms
Jun 13, 2026104 ms
Jun 20, 2026104 ms
Jun 27, 2026104 ms
Jul 4, 2026105 ms
Jul 11, 2026109 ms
Jul 18, 2026112 ms
Jul 25, 2026114 ms
Aug 1, 2026116 ms
Aug 8, 2026116 ms
Aug 15, 2026110 ms
Aug 22, 2026112 ms
Aug 29, 2026112 ms
Sep 5, 2026116 ms
Sep 12, 2026120 ms
Sep 19, 2026119 ms
Sep 26, 2026119 ms
Oct 31, 202675 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

5 to fix76
  • Render-blocking requests

    2.5 s

    41 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.

  • Improve image delivery

    4.2 MB

    13 images could be 4.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Mobile performance score: 76

    76/100

    Your mobile performance score is 76. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    304 KiB

    About 304 KiB of JavaScript is downloaded but never used on this page.

  • Google Tag Manager adds 242 ms

    242 ms

    Google Tag Manager costs a phone 242 ms of main-thread work and 304 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 5 third-party services on the page

    5 third-party services load with your homepage (Google Tag Manager, roomvo.com and Adobe TypeKit and others), adding 451 KiB and 254 ms of main-thread time.

  • Reduce unused CSS

    150 ms · 64 KiB

    About 64 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 175 ms. During a long task the page ignores taps.

  • Minify CSS

    150 ms · 5 KiB

    5 KiB could be saved by minifying CSS.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Use efficient cache lifetimes

    15 KiB

    2 files are served with short cache lifetimes, so returning visitors download them again (15 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

2 checks passed
  • Main-thread work: 1.5 s

    A phone's processor spends 1.5 s on main-thread work while loading, 395 ms of it running JavaScript. That is comfortably low.

  • Server response: 72 ms

    72 ms

    Your server sent the HTML in 72 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Speed Index: 16.8 s

    16.8 s

    Visually, the page fills in at 16.8 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 12.1 s

    12.1 s

    The page becomes fully interactive after 12.1 s. Good is under 3.8 s.

  • First Contentful Paint: 3.2 s

    3.2 s

    The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) got 45% slower for real visitors

    +45%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.2 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.0 s

    2.0 s

    Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 3.2 s

    3.2 s

    Your largest element takes 3.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Inspired by Design. Since 1866.”. Most of its time is element render delay (9.1 s).

6 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 95 ms

    95 ms

    Real visitors wait 95 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 16% faster for real visitors

    -16%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 120 ms to 75 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 151 ms

    151 ms

    Scripts block the page for only 151 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix38
  • Page weight: 9.0 MB in 131 requests

    9.0 MB

    Your homepage downloads 9.0 MB in 131 requests on a phone: images 8.0 MB (20), scripts 748 KiB (63) and stylesheets 129 KiB (39). Under 2 MB keeps phones on slow connections fast.

  • 4 images over 500 KB

    4 images weigh 2.6 MB together. On a phone connection a single image that size takes seconds.

  • 7 images in older formats

    7 images (3.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 7 images below the first screen load straight away

    7 images further down the page (3.0 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.5 g of CO₂ per visit

    2.55 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.55 g of CO₂e: 305.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9396
  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • 6 links without text

    6 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 12 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10088
  • Title is short (26 characters)

    Your title is only 26 characters: “Homepage - Masland Carpets”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is short (21 characters)

    Your meta description is only 21 characters: “@keyframes slideOne {”. 70 to 160 characters is enough to sell the click.

  • 83 internal links, 36 external

    The homepage links to 83 pages on maslandcarpets.com and 36 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Inspired by Design. Since 1866.”.

  • Canonical URL set

    The canonical URL is https://www.maslandcarpets.com/.

  • Structured data in place

    Structured data found: Article, ImageObject, Organization, Person and WebPage.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.maslandcarpets.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing url, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (476 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (14 KiB, 134 links, though it should open with a “# Title” line), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 2 pages without a meta description

    /wishlist and /product-category/carpet have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    /wishlist has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 24 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 100100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    12 of 13 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix67
  • 1 broken link to your own pages

    1 link from your homepage to your own site is broken, for example https://www.maslandcarpets.com/collections/masland-products/ (404).

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • HTTP/1.1 only

    The server only offers HTTP/1.1, so browsers open several connections and load files more slowly. Most hosts and CDNs turn on HTTP/2 with a setting.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

3 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (maslandcarpets.com).

  • Valid certificate (53 days left)

    The certificate from Let's Encrypt · YE2 verifies for maslandcarpets.com and is valid for another 53 days.

  • http:// redirects to https

    http://maslandcarpets.com redirects to the secure version.

Domain and trust

  • No CAA record

    maslandcarpets.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    maslandcarpets.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 29 years old

    29 years

    maslandcarpets.com was registered in Jan 1997 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jan 2030

    maslandcarpets.com is registered until Jan 2030.

Content and conversion

1 to fix83
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 266 words of copy

    The homepage carries about 266 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Carpet”.

  • 3 calls to action

    The homepage has 3 calls to action, for example “Contact” and “Shop Carpet”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 -all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 7 other companies contacted

    Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • 2 plugins are behind their latest release.woocommerce 11.1.2 → 11.2.2 · stripe-tax-for-woocommerce 1.0.0 → 2.2.0

Stack

CMS
WordPress 7.1.4
Framework
React
E-commerce
WooCommerce
Analytics
Google Tag Manager
Hosting
AWS

Company

Employees
130
Headquarters
Saraland

Upkeep, stack, hiring and company data from programmable.info

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