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master.cz website review
Visit site (opens in a new tab)Reviewed 20 October 202637 issues · 98 checks
This review found 37 issues worth fixing on master.cz, 12 of them high impact, across 98 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 1.0 s |
| May 9, 2026 | 1.0 s |
| May 16, 2026 | 1.0 s |
| May 23, 2026 | 1.1 s |
| May 30, 2026 | 1.3 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 2.0 s |
| Jul 18, 2026 | 2.0 s |
| Jul 25, 2026 | 2.0 s |
| Aug 1, 2026 | 2.3 s |
| Aug 8, 2026 | 2.2 s |
| Aug 15, 2026 | 2.2 s |
| Aug 22, 2026 | 2.3 s |
| Aug 29, 2026 | 2.1 s |
| Sep 5, 2026 | 2.1 s |
| Sep 12, 2026 | 2.1 s |
| Sep 19, 2026 | 2.0 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.4 s |
| Oct 17, 2026 | 1.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 121 ms |
| May 9, 2026 | 114 ms |
| May 16, 2026 | 114 ms |
| May 23, 2026 | 120 ms |
| May 30, 2026 | 121 ms |
| Jun 6, 2026 | 129 ms |
| Jun 13, 2026 | 126 ms |
| Jun 20, 2026 | 129 ms |
| Jun 27, 2026 | 130 ms |
| Jul 4, 2026 | 131 ms |
| Jul 11, 2026 | 132 ms |
| Jul 18, 2026 | 118 ms |
| Jul 25, 2026 | 128 ms |
| Aug 1, 2026 | 135 ms |
| Aug 8, 2026 | 138 ms |
| Aug 15, 2026 | 139 ms |
| Aug 22, 2026 | 140 ms |
| Aug 29, 2026 | 143 ms |
| Sep 5, 2026 | 142 ms |
| Sep 12, 2026 | 142 ms |
| Sep 19, 2026 | 134 ms |
| Sep 26, 2026 | 121 ms |
| Oct 3, 2026 | 122 ms |
| Oct 10, 2026 | 126 ms |
| Oct 17, 2026 | 117 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.0 s
1.9 s
2.9 s
3.9 s
4.9 s
5.8 s
6.8 s
7.8 s
master.cz does not allow embedding, so this is Google's rendering of the page.
Speed
Use efficient cache lifetimes
1.6 s · 1.3 MB70 files are served with short cache lifetimes, so returning visitors download them again (1.3 MB).
Google Tag Manager adds 1.2 s
1.2 sGoogle Tag Manager costs a phone 1.2 s of main-thread work and 835 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 5.5 s
A phone's processor spends 5.5 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
7 third-party services on the page
7 third-party services load with your homepage (Google Tag Manager, cloudflare.com and elementor.com and others), adding 1.1 MB and 1.4 s of main-thread time.
Mobile performance score: 58
58/100Your mobile performance score is 58 (desktop: 64). Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
800 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.
Improve image delivery
771 KiB1 image could be 771 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused JavaScript
555 KiBAbout 555 KiB of JavaScript is downloaded but never used on this page.
13 long tasks on the main thread
13 long tasks block the main thread while loading, the longest for 393 ms. During a long task the page ignores taps.
2,512 HTML elements
The page has 2,512 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused CSS
36 KiBAbout 36 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 328 ms
328 msYour server sent the HTML in 328 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 33.7 s
33.7 sThe page becomes fully interactive after 33.7 s. Good is under 3.8 s.
Speed Index: 10.7 s
10.7 sVisually, the page fills in at 10.7 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 4.2 s
4.2 sYour largest element takes 4.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Jediný IT poskytovatel, kterého potřebujete Přebíráme odpov…”.
Total Blocking Time: 688 ms
688 msScripts block taps and scrolling for 688 ms in total while the page loads. Good is under 200 ms.
Largest content (LCP) got 27% slower for real visitors
+27%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.9 s
1.9 sThe first text or image appears after 1.9 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 121 ms to 117 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.2 s
1.2 sReal visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 118 ms
118 msReal visitors wait 118 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.04
0.04For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 412 ms
412 msReal visitors wait 412 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.036
0.036The layout barely moves while loading (CLS 0.036, good is under 0.1).
Images and page weight
Page weight: 5.8 MB in 120 requests
5.8 MBYour homepage downloads 5.8 MB in 120 requests on a phone: other files 1.8 MB (32), scripts 1.7 MB (63) and images 1.3 MB (11). Under 2 MB keeps phones on slow connections fast.
About 1.6 g of CO₂ per visit
1.63 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.63 g of CO₂e: 196.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
13 text elements with low contrast
13 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (31 elements)
All page content should be contained by landmarks: 31 elements on the page fail this check, rated moderate by axe-core.
Contentinfo landmark should not be contained in another landmark (2 elements)
Contentinfo landmark should not be contained in another landmark: 2 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.
Banner landmark should not be contained in another landmark (1 element)
Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one contentinfo landmark (1 element)
Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.
22 form fields without a label
22 form fields have no label, so screen readers announce an empty box and autofill guesses.
20 links without text
20 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h1 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 28 images in the HTML carry an alt attribute.
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 9 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
133 internal links, 9 external
The homepage links to 133 pages on master.cz and 9 external pages.
8 checks passed
Meta description: 145 characters
Your meta description is 145 characters: “O firemní IT se staráme už přes 20 let. Provozujeme dvě datová centra – v Brně a Praze – a náš tým IT specialistů posky…”.
One H1 headline
Your main headline reads: “Jediný IT poskytovatel, kterého potřebujete”.
Title: 51 characters
Your title is a healthy 51 characters: “MasterDC – Specialisté na firemní IT infrastrukturu”.
Canonical URL set
The canonical URL is https://www.master.cz/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.master.cz/sitemap_index.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,049 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (5 KiB, 48 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page is broken
Your homepage links to /ceph, which answers with an error. Visitors hit a dead end and search engines drop it.
6 pages without an H1
/dedikovane-servery, /cloud-hosting, /virtualni-servery-vps, /managed-servery, /server-housing and /clusterova-reseni have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 67 found) and read each the way a search engine does.
5 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 14 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “%c%d font-size:0;color:transparent NaN”.
2 checks passed
Tap targets are thumb-sized
14 of 15 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (master.cz).
Valid certificate (96 days left)
The certificate from Asseco Data Systems S.A. · Certum DV TLS G2 R39 CA verifies for master.cz and is valid for another 96 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://master.cz redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 47 links work
All 47 links checked from your homepage (40 internal, 7 external) answered without errors.
Domain and trust
4 checks passed
Domain is 28 years old
28 yearsmaster.cz was registered in Jan 1998 through Webglobe, s.r.o.. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only letsencrypt.org, certum.pl and digicert.com to issue certificates for master.cz, so a mis-issued certificate from anyone else is refused.
DNSSEC is on
master.cz's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.
Registered until Oct 2027
master.cz is registered until Oct 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
A 15-field form
Your longest form asks for 15 fields (2 required). Every extra field lowers completion.
Only about 229 words
The homepage has only about 229 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
2 checks passed
Social proof on the page
Social proof on the homepage: 9 testimonial or review blocks and 11 trust badges.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Email authentication
Email authentication score: 95/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 mx ip6:2a01:430:100:5c::2 a:d24.westmaster.com ip4:185.58.41.176 ip4:77.93.193.48 a:cis.masterdc.com a:d4023.mas…”.
DKIM signing found
A DKIM key is published (selector “selector1”, “selector2” and “dkim”), so receivers can verify mail really came from you.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
1 cookie set on arrival
1Opening the homepage sets 1 cookie (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
9 other companies contacted
Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- CMS
- WordPress 7.1.3
- Framework
- jQuery
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 37 issues on master.cz, including 16 speed issues, 1 SEO issue and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
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- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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