masterclip.co.uk website review

About 670 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.6 s faster on a phone.

21 images could be 1.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

23 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.

26 files are served with short cache lifetimes, so returning visitors download them again (227 KiB).

The page has 3,029 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (Google Tag Manager, Shopify and Clarity and others), adding 1.7 MB and 877 ms of main-thread time.

Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.

Google Tag Manager costs a phone 403 ms of main-thread work and 848 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 3.7 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

25 KiB could be saved by minifying JavaScript.

Shopify costs a phone 130 ms of main-thread work and 422 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 40 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

8 long tasks block the main thread while loading, the longest for 124 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 20.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 21.8 s. Good is under 3.8 s.

Visually, the page fills in at 8.6 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.5 s on a phone. Good is under 1.8 s.

Scripts block taps and scrolling for 231 ms in total while the page loads. Good is under 200 ms.

3 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 113 ms to 138 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 5.2 MB in 358 requests on a phone: scripts 1.9 MB (144), images 1.7 MB (35) and other files 1.3 MB (144). Under 2 MB keeps phones on slow connections fast.

1 image is downloaded at several times the size a phone draws it, for example Untitled_design-High-Quality_84.jpg at 2,820 px wide, shown at 390 px. Resized copies would save about 106 KiB.

6 images further down the page (375 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

3 images (224 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.47 g of CO₂e: 176.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 button has no accessible name, so screen readers announce just “button”.

ARIA commands must have an accessible name: 5 elements on the page fail this check, rated serious by axe-core.

5 tap targets are too small or too close together to hit reliably with a finger.

Elements must only use permitted ARIA attributes: 3 elements on the page fail this check, rated serious by axe-core.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

18 visible links have no text or label, so screen readers cannot say where they go.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

There are 2 <h1> headlines (“” and “Groom with confidence”). One clear main headline is easier for people and search engines.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 163 pages on masterclip.co.uk and 6 external pages.

https://masterclip.co.uk/collections/horses-by-breed has no meta description, so Google writes the search snippet from whatever text it finds.

https://masterclip.co.uk/collections/dogs-by-breed and https://masterclip.co.uk/collections/horses-by-breed have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 81 found) and read each the way a search engine does.

3 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=163010036&tm=shpfy_ui&Ver=2&mid=0e351e3d-790b-4be6-b8ea-f945acbd8063&bo=1&sid=c80a2450dd2611f19579ab1e202c9b60&vid=c80a3160dd2611f1a38bc58868b51d90&vids=1&msclkid=N&pi.

6 errors were logged to the browser console while the page loaded, for example “btn is not defined”.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 914 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 2 mores (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 26 cookies, 2 of them by other companies (measured from a US location before any click).

Loading the homepage contacts 44 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.