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matsuya.com.sg website review

Visit site (opens in a new tab)Reviewed 5 November 202642 issues · 83 checks

This review found 42 issues worth fixing on matsuya.com.sg, 14 of them high impact, across 83 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of matsuya.com.sg (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. matsuya.com.sg at 0.4 s0.4 s
  2. matsuya.com.sg at 0.8 s0.8 s
  3. matsuya.com.sg at 1.1 s1.1 s
  4. matsuya.com.sg at 1.5 s1.5 s
  5. matsuya.com.sg at 1.9 s1.9 s
  6. matsuya.com.sg at 2.3 s2.3 s
  7. matsuya.com.sg at 2.6 s2.6 s
  8. matsuya.com.sg at 3.0 s3.0 s

Speed

7 to fix59
  • Render-blocking requests

    4.3 s

    16 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.3 s.

  • Reduce unused JavaScript

    2.0 s · 331 KiB

    About 331 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.0 s faster on a phone.

  • Use efficient cache lifetimes

    1.6 s · 340 KiB

    1 file is served with short cache lifetimes, so returning visitors download them again (340 KiB).

  • Mobile performance score: 59

    59/100

    Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    450 ms · 92 KiB

    1 image could be 92 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • Minify JavaScript

    300 ms · 3 KiB

    3 KiB could be saved by minifying JavaScript.

  • Google Maps adds 119 ms

    119 ms

    Google Maps costs a phone 119 ms of main-thread work and 394 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Google Maps, Google Tag Manager and Google CDN and others), adding 763 KiB and 275 ms of main-thread time.

  • Reduce unused CSS

    150 ms · 28 KiB

    About 28 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 172 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    7 KiB

    Polyfills for old browsers add 7 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 0.9 s

    A phone's processor spends 0.9 s on main-thread work while loading, 417 ms of it running JavaScript. That is comfortably low.

  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix50
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.32

    0.32

    For real visitors the layout shifts by 0.32 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 8.2 s

    8.2 s

    Your largest element takes 8.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “carousel_1.jpg”.

  • First Contentful Paint: 4.4 s

    4.4 s

    The first text or image appears after 4.4 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 8.3 s

    8.3 s

    The page becomes fully interactive after 8.3 s. Good is under 3.8 s.

  • Speed Index: 6.1 s

    6.1 s

    Visually, the page fills in at 6.1 s (Speed Index). Good is under 3.4 s.

  • Real-user FCP: 2.0 s

    2.0 s

    Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

  • 7 images without width and height

    7 images have no width and height attributes, so the layout jumps as each one loads.

3 checks passed
  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Total Blocking Time: 181 ms

    181 ms

    Scripts block the page for only 181 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix90
  • 1 image far larger than shown

    11 KiB

    1 image is downloaded at several times the size a phone draws it, for example carousel_1.jpg at 1,230 px wide, shown at 390 px. Resized copies would save about 11 KiB.

  • About 0.5 g of CO₂ per visit

    0.50 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.50 g of CO₂e: 59.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Page weight: 1.8 MB in 99 requests

    1.8 MB

    Your homepage downloads 1.8 MB in 99 requests on a phone: scripts 844 KiB (18), other files 618 KiB (58) and images 151 KiB (9). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

10 to fixGoogle 6681
  • 11 text elements with low contrast

    11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • 5 images without alt text

    5 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

1 checks passed
  • 24 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 33 WCAG 2.2 A/AA and best-practice rules on the phone render: 24 passed and 9 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 9269
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (72 characters)

    Your title is 72 characters, so Google will cut it off around 60: “Singapore Premium Japanese Cuisine - Affordable Omakase – Matsuya Dining”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is short (55 characters)

    Your meta description is only 55 characters: “Singapore Premium Japanese Cuisine - Affordable Omakase”. 70 to 160 characters is enough to sell the click.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 11 internal links, 13 external

    The homepage links to 11 pages on matsuya.com.sg and 13 external pages.

3 checks passed
  • Canonical URL set

    The canonical URL is https://matsuya.com.sg/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://matsuya.com.sg/sitemap.xml.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • llms.txt published

    The site publishes https://matsuya.com.sg/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 2 pages without a meta description

    https://matsuya.com.sg/pages/book-reservation and https://matsuya.com.sg/pages/contact-us have no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages without an H1

    https://matsuya.com.sg/pages/promotions, https://matsuya.com.sg/pages/book-reservation and https://matsuya.com.sg/pages/contact-us have no <h1> headline, so visitors and search engines get no clear main topic.

  • 3 pages with very little text

    https://matsuya.com.sg/pages/promotions, https://matsuya.com.sg/pages/book-reservation and https://matsuya.com.sg/pages/contact-us have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 4 internal pages checked

    We fetched 4 pages linked from your homepage and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 4 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 4 pages that loaded have a <title>.

Best practices

3 to fixGoogle 8185
  • 9 small tap targets

    9 of 10 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix71
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Only about 72 words

    The homepage has only about 72 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Book a Table”.

  • 5 calls to action

    The homepage has 5 calls to action, for example “Book Reservation”, “Book a Table” and “Contact Matsuya”.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Phone number on the homepage

    Your phone number is on the homepage.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at matsuya.com.sg, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 1 app. It is code from another company running for your shoppers.

Apps your storefront loads

Ezy Whatsapp Chat Button

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

  • The footer still says © 2016.

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 42 issues on matsuya.com.sg, including 15 speed issues, 6 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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