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mavis.com website review

Visit site (opens in a new tab)Reviewed 6 November 202633 issues · 87 checks

This review found 33 issues worth fixing on mavis.com, 14 of them high impact, across 87 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.8 s2.5 sMay 16Oct 312.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.8 s
May 23, 20262.7 s
May 30, 20262.7 s
Jun 6, 20262.7 s
Jun 13, 20262.7 s
Jun 20, 20262.7 s
Jun 27, 20262.7 s
Jul 4, 20262.7 s
Jul 11, 20262.6 s
Jul 18, 20262.6 s
Jul 25, 20262.5 s
Aug 1, 20262.5 s
Aug 8, 20262.5 s
Aug 15, 20262.5 s
Aug 22, 20262.5 s
Aug 29, 20262.6 s
Sep 5, 20262.6 s
Sep 12, 20262.6 s
Sep 19, 20262.6 s
Sep 26, 20262.6 s
Oct 3, 20262.6 s
Oct 10, 20262.6 s
Oct 17, 20262.6 s
Oct 24, 20262.5 s
Oct 31, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
284 ms223 msMay 16Oct 31277 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026232 ms
May 23, 2026231 ms
May 30, 2026230 ms
Jun 6, 2026231 ms
Jun 13, 2026235 ms
Jun 20, 2026237 ms
Jun 27, 2026238 ms
Jul 4, 2026240 ms
Jul 11, 2026245 ms
Jul 18, 2026248 ms
Jul 25, 2026251 ms
Aug 1, 2026254 ms
Aug 8, 2026256 ms
Aug 15, 2026261 ms
Aug 22, 2026260 ms
Aug 29, 2026257 ms
Sep 5, 2026257 ms
Sep 12, 2026255 ms
Sep 19, 2026263 ms
Sep 26, 2026270 ms
Oct 3, 2026270 ms
Oct 10, 2026271 ms
Oct 17, 2026272 ms
Oct 24, 2026275 ms
Oct 31, 2026277 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mavis.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mavis.com at 0.6 s0.6 s
  2. mavis.com at 1.1 s1.1 s
  3. mavis.com at 1.7 s1.7 s
  4. mavis.com at 2.2 s2.2 s
  5. mavis.com at 2.8 s2.8 s
  6. mavis.com at 3.4 s3.4 s
  7. mavis.com at 3.9 s3.9 s
  8. mavis.com at 4.5 s4.5 s

Speed

8 to fix41
  • Reduce unused JavaScript

    4.3 s · 1.2 MB

    About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.3 s faster on a phone.

  • Mobile performance score: 41

    41/100

    Your mobile performance score is 41. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Google Tag Manager, Google Maps and Optanon and others), adding 1.8 MB and 1.2 s of main-thread time.

  • Google Tag Manager adds 950 ms

    950 ms

    Google Tag Manager costs a phone 950 ms of main-thread work and 1,015 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.7 s

    A phone's processor spends 3.7 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 17 long tasks on the main thread

    17 long tasks block the main thread while loading, the longest for 331 ms. During a long task the page ignores taps.

  • Google Maps adds 175 ms

    175 ms

    Google Maps costs a phone 175 ms of main-thread work and 329 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Optanon adds 110 ms

    110 ms

    Optanon costs a phone 110 ms of main-thread work and 436 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 52 KiB

    About 52 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    163 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (163 KiB).

  • Render-blocking requests

    150 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

  • Legacy JavaScript

    33 KiB

    Polyfills for old browsers add 33 KiB JavaScript that modern phones do not need.

  • Improve image delivery

    6 KiB

    1 image could be 6 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 52 ms

    52 ms

    Your server sent the HTML in 52 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.31

    0.31

    For real visitors the layout shifts by 0.31 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 17.2 s

    17.2 s

    Your largest element takes 17.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “White sedan with large black tire and chrome wheel on teal …”.

  • Time to Interactive: 21.2 s

    21.2 s

    The page becomes fully interactive after 21.2 s. Good is under 3.8 s.

  • Speed Index: 9.1 s

    9.1 s

    Visually, the page fills in at 9.1 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 903 ms

    903 ms

    Scripts block taps and scrolling for 903 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.0 s

    3.0 s

    The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

  • Real-user INP: 301 ms

    301 ms

    Real visitors wait 301 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 19% slower for real visitors

    +19%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 232 ms to 277 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.8 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 516 ms

    516 ms

    Real visitors wait 516 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

2 to fix81
  • Page weight: 3.7 MB in 118 requests

    3.7 MB

    Your homepage downloads 3.7 MB in 118 requests on a phone: scripts 2.7 MB (61), images 467 KiB (24) and fonts 287 KiB (5). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    image is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.1 g of CO₂ per visit

    1.05 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.05 g of CO₂e: 126.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9093
  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • ARIA role should be appropriate for the element (12 elements)

    ARIA role should be appropriate for the element: 12 elements on the page fail this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 25 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9276
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (79 characters)

    Your title is 79 characters, so Google will cut it off around 60: “Tires At Discount Prices, Oil Changes, & Low Price Auto Repair Services | Mavis”.

  • Meta description is long (186 characters)

    Your meta description is 186 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 8 links with vague text

    8 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 107 internal links, 6 external

    The homepage links to 107 pages on mavis.com and 6 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://www.mavis.com/.

  • Structured data in place

    Structured data found: FAQPage, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.mavis.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.mavis.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,222 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix93
  • 2 pages share a meta description

    https://www.mavis.com/locations and https://www.mavis.com/contact-us use the same meta description. A description written for each page earns more clicks.

  • 6 pages without an H1

    https://www.mavis.com/shop-tires, https://www.mavis.com/tire-deals, https://www.mavis.com/about-us, https://www.mavis.com/careers, https://www.mavis.com/tire-price-match-guarantee and https://www.mavis.com/reviews have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 80 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 10 small tap targets

    10 of 36 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 1,027 words of copy

    The homepage carries about 1,027 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Tires” and “Schedule Services”.

  • 25 calls to action

    The homepage has 25 calls to action, for example “Shop Tires”, “Schedule Services” and “Contact Us”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Cloudflare Web Analytics.

  • Direct contact links

    Visitors can reach you directly: 3 phone links and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies (measured from a US location before any click).

  • 8 other companies contacted

    Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mavis.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Next.js
Hosting
Vercel

Hiring

Hiring
300 open roles
Job board
applicantpro

Company

Founded
1949
Headquarters
White Plains

Upkeep, stack, hiring and company data from programmable.info

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This review found 33 issues on mavis.com, including 16 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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