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maxbp.com website review
Visit site (opens in a new tab)Reviewed 8 November 202635 issues · 106 checks
This review found 35 issues worth fixing on maxbp.com, 9 of them high impact, across 106 checks. The most urgent: page weight: 186.6 MB in 512 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84B- #15,730 of 88,280 reviewed websitesbeats 77%
- #9,516 of 45,800 online storesbeats 73%
- #9,195 of 41,078 Shopify storesbeats 71%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.0 s |
| May 23, 2026 | 2.0 s |
| May 30, 2026 | 2.0 s |
| Jun 6, 2026 | 2.1 s |
| Jun 13, 2026 | 2.1 s |
| Jun 20, 2026 | 2.1 s |
| Jun 27, 2026 | 2.1 s |
| Jul 4, 2026 | 2.0 s |
| Jul 11, 2026 | 1.9 s |
| Jul 18, 2026 | 1.9 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 2.0 s |
| Aug 8, 2026 | 2.0 s |
| Aug 15, 2026 | 2.1 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 2.0 s |
| Sep 5, 2026 | 2.0 s |
| Sep 12, 2026 | 2.0 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 1.9 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.8 s |
| Oct 24, 2026 | 1.8 s |
| Oct 31, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 142 ms |
| May 23, 2026 | 144 ms |
| May 30, 2026 | 145 ms |
| Jun 6, 2026 | 146 ms |
| Jun 13, 2026 | 145 ms |
| Jun 20, 2026 | 144 ms |
| Jun 27, 2026 | 139 ms |
| Jul 4, 2026 | 135 ms |
| Jul 11, 2026 | 129 ms |
| Jul 18, 2026 | 128 ms |
| Jul 25, 2026 | 128 ms |
| Aug 1, 2026 | 128 ms |
| Aug 8, 2026 | 128 ms |
| Aug 15, 2026 | 129 ms |
| Aug 22, 2026 | 129 ms |
| Aug 29, 2026 | 129 ms |
| Sep 5, 2026 | 129 ms |
| Sep 12, 2026 | 137 ms |
| Sep 19, 2026 | 138 ms |
| Sep 26, 2026 | 144 ms |
| Oct 3, 2026 | 146 ms |
| Oct 10, 2026 | 145 ms |
| Oct 17, 2026 | 144 ms |
| Oct 24, 2026 | 142 ms |
| Oct 31, 2026 | 139 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.5 s
2.2 s
2.9 s
3.7 s
4.4 s
5.1 s
5.9 s
maxbp.com does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
1.4 s9 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.
Main-thread work: 7.6 s
A phone's processor spends 7.6 s on main-thread work while loading, 3.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Use efficient cache lifetimes
150 ms · 145.9 MB92 files are served with short cache lifetimes, so returning visitors download them again (145.9 MB).
8 third-party services on the page
8 third-party services load with your homepage (web.app, hsappstatic.net and Clarity and others), adding 2.2 MB and 1.6 s of main-thread time.
Reduce unused JavaScript
600 ms · 739 KiBAbout 739 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.
Mobile performance score: 51
51/100Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.
web.app adds 479 ms
479 msweb.app costs a phone 479 ms of main-thread work and 487 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
hsappstatic.net adds 330 ms
330 mshsappstatic.net costs a phone 330 ms of main-thread work and 716 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
300 ms · 61 KiBPolyfills for old browsers add 61 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
Klaviyo adds 174 ms
174 msKlaviyo costs a phone 174 ms of main-thread work and 320 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,022 HTML elements
The page has 2,022 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
19 long tasks on the main thread
19 long tasks block the main thread while loading, the longest for 216 ms. During a long task the page ignores taps.
Improve image delivery
100 ms · 114 KiB4 images could be 114 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Reduce unused CSS
37 KiBAbout 37 KiB of CSS is downloaded but never applied on this page.
Minify JavaScript
19 KiB19 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
3 KiB3 KiB could be saved by minifying CSS.
1 checks passed
Server response: 15 ms
15 msYour server sent the HTML in 15 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 28.0 s
28.0 sThe page becomes fully interactive after 28.0 s. Good is under 3.8 s.
Largest Contentful Paint: 8.7 s
8.7 sYour largest element takes 8.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Fast Training for Baseball & Softball”.
Speed Index: 12.1 s
12.1 sVisually, the page fills in at 12.1 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.7 s
2.7 sThe first text or image appears after 2.7 s on a phone. Good is under 1.8 s.
37 images without width and height
37 images have no width and height attributes, so the layout jumps as each one loads.
Total Blocking Time: 412 ms
412 msScripts block taps and scrolling for 412 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 142 ms to 139 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-7%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.4 s
2.4 sReal visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 154 ms
154 msReal visitors wait 154 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 540 ms
540 msReal visitors wait 540 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.004
0.004The layout barely moves while loading (CLS 0.004, good is under 0.1).
Images and page weight
Page weight: 186.6 MB in 512 requests
186.6 MBYour homepage downloads 186.6 MB in 512 requests on a phone: media 181.2 MB (48), scripts 2.3 MB (108) and other files 1.4 MB (276). Under 2 MB keeps phones on slow connections fast.
2 images below the first screen load straight away
2 images further down the page (92 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 52.9 g of CO₂ per visit
52.88 gBy the Sustainable Web Design model, a visit to your homepage emits about 52.88 g of CO₂e: 6345.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
40 images without alt text
40 images have no alt text, which hurts accessibility and image search.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 checks passed
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 4 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (214 characters)
Your meta description is 214 characters; Google truncates after about 160, so the end of your pitch is cut.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
51 internal links, 12 external
The homepage links to 51 pages on maxbp.com and 12 external pages.
7 checks passed
One H1 headline
Your main headline reads: “MaxBP”.
Title: 56 characters
Your title is a healthy 56 characters: “MaxBP - Reaction Training - Small Ball Pitching Machines”.
Canonical URL set
The canonical URL is https://www.maxbp.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.maxbp.com/sitemap.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,376 words), so crawlers that don't run JavaScript still read it.
Other pages
1 linked page is broken
Your homepage links to /pages/about-us-old, which answers with an error. Visitors hit a dead end and search engines drop it.
1 page without a meta description
/collections/pitching-machine-bundles has no meta description, so Google writes the search snippet from whatever text it finds.
7 pages without an H1
/collections/frontpage, /collections/holiday_super_specials, /collections/all, /collections/pitching-machines, /collections/bats-balls and /collections/pitching-machine-bundles and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.
7 pages slow to respond
/collections/holiday_super_specials, /products/ball-bag-2025-new-logo-120-ball-bundle-option, /collections/all, /collections/pitching-machines, /collections/bats-balls and /collections/pitching-machine-bundles and 1 other took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 32 found) and read each the way a search engine does.
4 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 11 pages that loaded have a <title>.
Best practices
2 small tap targets
2 of 9 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'querySelector')”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken external link
1 link to other sites is dead, for example https://www.linkedin.com/company (404).
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (maxbp.com).
Valid certificate (45 days left)
The certificate from Let's Encrypt · YE2 verifies for maxbp.com and is valid for another 45 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://maxbp.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
Domain and trust
DNSSEC is off
maxbp.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
3 checks passed
Domain is 20 years old
20 yearsmaxbp.com was registered in Mar 2006 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only ssl.com, digicert.com, globalsign.com and letsencrypt.org to issue certificates for maxbp.com, so a mis-issued certificate from anyone else is refused.
Registered until Aug 2027
maxbp.com is registered until Aug 2027.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 1,039 words of copy
The homepage carries about 1,039 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP MACHINES”.
28 calls to action
The homepage has 28 calls to action, for example “Shop”, “Shop Machines” and “Try Risk-free for 30 days”.
3 short forms
3 short forms (2 fields at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 10 testimonial or review blocks and 1 trust badge.
Analytics in place
Analytics detected: Microsoft Clarity.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be maxbp.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:shops.shopify.com include:send.klaviyo.com include:2638562.spf05.hubspotemail.ne…”.
DKIM signing found
A DKIM key is published (selector “google”, “k1” and “s1”), so receivers can verify mail really came from you.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
29 cookies set on arrival
29Opening the homepage sets 29 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
42 other companies contacted
Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Go beyond the website
What your $25 Growth Playbook adds
This review found 35 issues on maxbp.com, including 17 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.