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maxinesburn.com website review

Visit site (opens in a new tab)Reviewed 9 November 202631 issues · 81 checks

This review found 31 issues worth fixing on maxinesburn.com, 9 of them high impact, across 81 checks. The most urgent: page weight: 5.6 MB in 508 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.7 sMay 23Nov 72.0 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.9 s
May 30, 20261.8 s
Jun 6, 20261.9 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20262.0 s
Jul 4, 20262.1 s
Jul 11, 20262.1 s
Jul 18, 20262.1 s
Jul 25, 20262.0 s
Aug 1, 20262.0 s
Aug 8, 20262.0 s
Aug 15, 20262.0 s
Aug 22, 20262.0 s
Aug 29, 20261.9 s
Sep 5, 20261.8 s
Sep 12, 20261.8 s
Sep 19, 20261.8 s
Sep 26, 20261.8 s
Oct 3, 20261.8 s
Oct 10, 20261.9 s
Oct 17, 20261.9 s
Oct 24, 20261.9 s
Oct 31, 20262.0 s
Nov 7, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
176 ms139 msMay 23Nov 7166 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026143 ms
May 30, 2026148 ms
Jun 6, 2026162 ms
Jun 13, 2026170 ms
Jun 20, 2026169 ms
Jun 27, 2026172 ms
Jul 4, 2026170 ms
Jul 11, 2026170 ms
Jul 18, 2026165 ms
Jul 25, 2026157 ms
Aug 1, 2026156 ms
Aug 8, 2026154 ms
Aug 15, 2026154 ms
Aug 22, 2026154 ms
Aug 29, 2026150 ms
Sep 5, 2026146 ms
Sep 12, 2026146 ms
Sep 19, 2026146 ms
Sep 26, 2026146 ms
Oct 3, 2026153 ms
Oct 10, 2026156 ms
Oct 17, 2026163 ms
Oct 24, 2026170 ms
Oct 31, 2026169 ms
Nov 7, 2026166 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of maxinesburn.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. maxinesburn.com at 0.5 s0.5 s
  2. maxinesburn.com at 1.0 s1.0 s
  3. maxinesburn.com at 1.4 s1.4 s
  4. maxinesburn.com at 1.9 s1.9 s
  5. maxinesburn.com at 2.4 s2.4 s
  6. maxinesburn.com at 2.9 s2.9 s
  7. maxinesburn.com at 3.4 s3.4 s
  8. maxinesburn.com at 3.9 s3.9 s

Speed

11 to fix71
  • Main-thread work: 4.4 s

    A phone's processor spends 4.4 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Clarity and Shopify and others), adding 2.1 MB and 970 ms of main-thread time.

  • Mobile performance score: 71

    71/100

    Your mobile performance score is 71. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    712 KiB

    About 712 KiB of JavaScript is downloaded but never used on this page.

  • Improve image delivery

    100 ms · 591 KiB

    13 images could be 591 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.

  • Render-blocking requests

    500 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

  • Use efficient cache lifetimes

    277 KiB

    24 files are served with short cache lifetimes, so returning visitors download them again (277 KiB).

  • Shopify adds 199 ms

    199 ms

    Shopify costs a phone 199 ms of main-thread work and 778 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 222 ms

    222 ms

    Google Tag Manager costs a phone 222 ms of main-thread work and 350 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,312 HTML elements

    The page has 2,312 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • azurefd.net adds 58 ms

    58 ms

    azurefd.net costs a phone 58 ms of main-thread work and 321 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    200 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 136 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    63 KiB

    About 63 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    40 KiB

    Polyfills for old browsers add 40 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Time to Interactive: 24.2 s

    24.2 s

    The page becomes fully interactive after 24.2 s. Good is under 3.8 s.

  • Speed Index: 7.3 s

    7.3 s

    Visually, the page fills in at 7.3 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.269

    0.269

    The layout shifts by 0.269 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Largest Contentful Paint: 2.9 s

    2.9 s

    Your largest element takes 2.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “homepage-banner”.

  • Total Blocking Time: 214 ms

    214 ms

    Scripts block taps and scrolling for 214 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 15% slower for real visitors

    +15%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 143 ms to 166 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 166 ms

    166 ms

    Real visitors wait 166 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 543 ms

    543 ms

    Real visitors wait 543 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

Images and page weight

4 to fix35
  • Page weight: 5.6 MB in 508 requests

    5.6 MB

    Your homepage downloads 5.6 MB in 508 requests on a phone: other files 2.0 MB (269), scripts 2.0 MB (171) and images 1.0 MB (23). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    homepage-mobile-burn-bars-2_6aa7f373-a3ca-47a7-9d82-122bea43 weighs 599 KiB. On a phone connection a single image that size takes seconds.

  • 1 image far larger than shown

    425 KiB

    1 image is downloaded at several times the size a phone draws it, for example homepage-mobile-burn-bars-2_6aa7f373-a3ca-47a7-9d82-122bea43 at 2,000 px wide, shown at 360 px. Resized copies would save about 425 KiB.

  • 1 image in older formats

    1 image (599 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.6 g of CO₂ per visit

    1.59 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.59 g of CO₂e: 190.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

5 to fixGoogle 8993
  • 10 text elements with low contrast

    10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Interactive controls must not be nested (1 element)

    Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

1 checks passed
  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 8598
  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 138 internal links, 8 external

    The homepage links to 138 pages on maxinesburn.com and 8 external pages.

8 checks passed
  • Meta description: 143 characters

    Your meta description is 143 characters: “Beat your fitness goals with Maxine's Burn! Shop Maxine's protein powders, shakes, snacks, and fat burners. Free shippi…”.

  • One H1 headline

    Your main headline reads: “The highest quality gym & workout supplements for women”.

  • Title: 59 characters

    Your title is a healthy 59 characters: “Maxines' Burn: Gym & Workout Supplements Designed For Women”.

  • Canonical URL set

    The canonical URL is https://maxinesburn.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://maxinesburn.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (602 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 7 pages without an H1

    /products/fibar-high-fibre-bar, /products/burn-bars, /products/burn-protein, /products/burn-protein-water, /products/burn-whey-collagen-protein and /products/burn-sleep-protein and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 51 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.

2 checks passed
  • Tap targets are thumb-sized

    16 of 18 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 292 words of copy

    The homepage carries about 292 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “📦 SHOP CHALLENGE PACKS 📦” and “SHOP NOW”.

  • 11 calls to action

    The homepage has 11 calls to action, for example “📦 SHOP CHALLENGE PACKS 📦”, “Shop” and “Contact Us”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 25 cookies set on arrival

    25

    Opening the homepage sets 25 cookies, 4 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 41 other companies contacted

    Loading the homepage contacts 41 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at maxinesburn.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 13 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Easy Variant Images · Simple Affiliate · Microsoft Clarity · Inbox · Smart Filter Search · Judge Me Reviews · Ta Mappy Store Locator Maps · Eg Auto Add To Cart · Smart Product Filters · Omnisend · Booster Kit By Qikify · cloudfront.net · nfcube.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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