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mayakern.uk website review

Visit site (opens in a new tab)Reviewed 9 November 202618 issues · 50 checks

This review found 18 issues worth fixing on mayakern.uk, 4 of them high impact, across 50 checks. The most urgent: no call to action on the first screen. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

79C

Closest competitors among Shopify stores

Compare side by side
Real-visitor load time (LCP)75th percentile, phones
1.1 s781 msMay 30Jul 25970 ms
Show as table
DateReal-visitor load time (LCP)
May 30, 20261.0 s
Jun 6, 2026903 ms
Jun 13, 2026813 ms
Jun 20, 2026832 ms
Jun 27, 2026836 ms
Jul 4, 2026839 ms
Jul 11, 2026936 ms
Jul 18, 2026931 ms
Jul 25, 2026970 ms
Real-visitor tap response (INP)75th percentile, phones
97 ms87 msMay 30Jul 2588 ms
Show as table
DateReal-visitor tap response (INP)
May 30, 202696 ms
Jun 6, 202694 ms
Jun 13, 202693 ms
Jun 20, 202694 ms
Jun 27, 202693 ms
Jul 4, 202693 ms
Jul 11, 202693 ms
Jul 18, 202690 ms
Jul 25, 202688 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

mayakern.uk (opens in a new tab)
Full-page screenshot of mayakern.uk (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mayakern.uk at 0.4 s0.4 s
  2. mayakern.uk at 0.8 s0.8 s
  3. mayakern.uk at 1.1 s1.1 s
  4. mayakern.uk at 1.5 s1.5 s
  5. mayakern.uk at 1.9 s1.9 s
  6. mayakern.uk at 2.3 s2.3 s
  7. mayakern.uk at 2.6 s2.6 s
  8. mayakern.uk at 3.0 s3.0 s

Speed

1 to fix94

  • Render-blocking requests

    800 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

  • Reduce unused CSS

    150 ms · 42 KiB

    About 42 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • 2 third-party services on the page

    2 third-party services load with your homepage (Shopify and shop.app), adding 117 KiB and 23 ms of main-thread time.

  • Reduce unused JavaScript

    30 KiB

    About 30 KiB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    5 KiB

    3 files are served with short cache lifetimes, so returning visitors download them again (5 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

3 checks passed

  • Mobile performance score: 94

    94/100

    Your mobile performance score is 94. That is in Google's “good” band (90 and up).

  • Main-thread work: 0.5 s

    A phone's processor spends 0.5 s on main-thread work while loading, 162 ms of it running JavaScript. That is comfortably low.

  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

1 to fix97

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 96 ms to 88 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

5 checks passed

  • Speed Index: 3.4 s

    3.4 s

    Visually, the page fills in at 3.4 s (Speed Index), inside the 3.4 s “good” threshold.

  • Largest Contentful Paint: 2.3 s

    2.3 s

    Your largest element renders in 2.3 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Opening soon”.

  • Time to Interactive: 2.4 s

    2.4 s

    The page is fully interactive after 2.4 s.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

100

  • About 0.3 g of CO₂ per visit

    0.29 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.29 g of CO₂e: 35.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed

  • Page weight: 1.0 MB in 123 requests

    1.0 MB

    Your homepage downloads 1.0 MB in 123 requests on a phone: other files 751 KiB (84), scripts 206 KiB (31) and stylesheets 52 KiB (5). That is a lean page.

Accessibility

Google 100100
1 checks passed

  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 40 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 0 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

7 to fixGoogle 9268

  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (12 characters)

    Your title is only 12 characters: “Maya Kern UK”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://mayakern.uk/sitemap.xml, so Google discovers your pages only by following links.

  • Only 1 internal link

    The homepage links to only 1 page on your own site, so visitors and crawlers find few routes into the rest of it.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

3 checks passed

  • One H1 headline

    Your main headline reads: “Maya Kern UK”.

  • Canonical URL set

    The canonical URL is https://mayakern.uk/password.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix83

  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://mayakern.uk/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed

  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Best practices

2 to fixGoogle 9687

  • 5 small tap targets

    5 of 6 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Uncaught (in promise) TypeError: Cannot read properties of undefined (reading 'revisionFileUrl')”.

1 checks passed

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

6 to fix36

  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 29 words

    The homepage has only about 29 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

1 checks passed

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

Privacy and tracking

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 3 other companies contacted

    Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mayakern.uk, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 2 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Meteor Mega Menu · Bacon Menu

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 18 issues on mayakern.uk, including 2 speed issues, 7 SEO issues and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
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