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mayeandco.com.au website review

Visit site (opens in a new tab)Reviewed 12 November 202626 issues · 71 checks

This review found 26 issues worth fixing on mayeandco.com.au, 8 of them high impact, across 71 checks. The most urgent: page weight: 22.8 MB in 257 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.1 s876 msAug 1Nov 71.1 s
Show as table
DateReal-visitor load time (LCP)
Aug 1, 2026907 ms
Aug 8, 2026903 ms
Aug 15, 2026908 ms
Aug 22, 2026927 ms
Aug 29, 2026915 ms
Sep 5, 2026926 ms
Sep 12, 2026978 ms
Sep 19, 20261.0 s
Sep 26, 20261.0 s
Oct 3, 20261.1 s
Oct 10, 20261.1 s
Oct 17, 20261.1 s
Oct 24, 20261.1 s
Oct 31, 20261.1 s
Nov 7, 20261.1 s
Real-visitor tap response (INP)75th percentile, phones
109 ms85 msAug 1Nov 7106 ms
Show as table
DateReal-visitor tap response (INP)
Aug 1, 202689 ms
Aug 8, 202689 ms
Aug 15, 202688 ms
Aug 22, 202694 ms
Aug 29, 202696 ms
Sep 5, 2026101 ms
Sep 12, 2026104 ms
Sep 19, 2026104 ms
Sep 26, 2026104 ms
Oct 3, 2026104 ms
Oct 10, 2026104 ms
Oct 17, 2026104 ms
Oct 24, 2026105 ms
Oct 31, 2026105 ms
Nov 7, 2026106 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mayeandco.com.au (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mayeandco.com.au at 0.4 s0.4 s
  2. mayeandco.com.au at 0.8 s0.8 s
  3. mayeandco.com.au at 1.1 s1.1 s
  4. mayeandco.com.au at 1.5 s1.5 s
  5. mayeandco.com.au at 1.9 s1.9 s
  6. mayeandco.com.au at 2.3 s2.3 s
  7. mayeandco.com.au at 2.6 s2.6 s
  8. mayeandco.com.au at 3.0 s3.0 s

Speed

3 to fix72
  • Improve image delivery

    1.1 MB

    16 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Mobile performance score: 72

    72/100

    Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    800 ms

    14 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

  • 8 third-party services on the page

    8 third-party services load with your homepage (reamaze.com, Klaviyo and Shopify and others), adding 559 KiB and 196 ms of main-thread time.

  • Use efficient cache lifetimes

    247 KiB

    11 files are served with short cache lifetimes, so returning visitors download them again (247 KiB).

  • Reduce unused JavaScript

    142 KiB

    About 142 KiB of JavaScript is downloaded but never used on this page.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 66 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.2 s

    A phone's processor spends 1.2 s on main-thread work while loading, 509 ms of it running JavaScript. That is comfortably low.

  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

3 to fix100
  • Largest Contentful Paint: 9.7 s

    9.7 s

    Your largest element takes 9.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 12.6 s

    12.6 s

    The page becomes fully interactive after 12.6 s. Good is under 3.8 s.

  • Speed Index: 4.7 s

    4.7 s

    Visually, the page fills in at 4.7 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 19% slower for real visitors

    +19%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 89 ms to 106 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 18% slower for real visitors

    +18%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.9 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 107 ms

    107 ms

    Real visitors wait 107 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 567 ms

    567 ms

    Real visitors wait 567 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 8 ms

    8 ms

    Scripts block the page for only 8 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix33
  • Page weight: 22.8 MB in 257 requests

    22.8 MB

    Your homepage downloads 22.8 MB in 257 requests on a phone: media 18.2 MB (3), images 2.6 MB (23) and other files 871 KiB (125). Under 2 MB keeps phones on slow connections fast.

  • About 6.5 g of CO₂ per visit

    6.45 g

    By the Sustainable Web Design model, a visit to your homepage emits about 6.45 g of CO₂e: 774.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

9 to fixGoogle 7979
  • Delayed refresh under 20 hours must not be used (1 element)

    Delayed refresh under 20 hours must not be used: 1 element on the page fails this check, rated critical by axe-core.

  • 10 images without alt text

    10 images have no alt text, which hurts accessibility and image search.

  • Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

    Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children. (4 elements).

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • Orphan list items

    Some list items are not inside a list.

  • 15 tap targets too small

    15 tap targets are too small or too close together to hit reliably with a finger.

  • 12 text elements with low contrast

    12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    5 elements hidden from screen readers can still receive keyboard focus.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

1 checks passed
  • 20 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 23 WCAG 2.2 A/AA and best-practice rules on the phone render: 20 passed and 3 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9285
  • Title is short (14 characters)

    Your title is only 14 characters: “M A Y E – MAYE”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 3 H1 headlines

    There are 3 <h1> headlines (“MAYE”, “MAYE” and “RUMI DENIM SHIRTDRESS - INDIGO”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 103 internal links, 4 external

    The homepage links to 103 pages on mayeandco.com.au and 4 external pages.

5 checks passed
  • Meta description: 104 characters

    Your meta description is 104 characters: “Classic and feminine women’s lifestyle brand thoughtfully designed to bring out every woman’s best self.”.

  • Canonical URL set

    The canonical URL is https://mayethelabel.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://mayethelabel.com/sitemap.xml.

AI search readiness

100
3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • llms.txt published

    The site publishes https://mayethelabel.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix88
  • 1 linked page hidden from search

    https://mayethelabel.com/pages/favourites is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 7 pages without a meta description

    https://mayethelabel.com/pages/favourites, https://mayethelabel.com/collections/50-off-edit, https://mayethelabel.com/collections/shirtdresses, https://mayethelabel.com/collections/printed-dresses, https://mayethelabel.com/collections/casual-dresses and https://mayethelabel.com/collections/elevated-staples and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 55 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9692
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • Only about 10 words

    The homepage has only about 10 words of visible text; thin pages give Google and first-time buyers little to go on.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

2 checks passed
  • 8 calls to action

    The homepage has 8 calls to action, for example “Shop 30% Off”, “shop all” and “Shop now”.

  • 4 short forms

    4 short forms (2 fields at most) are right on the homepage, asking for an email.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 2 other companies contacted

    Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mayeandco.com.au, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 4 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Redo · Judge Me Reviews · Reamaze Live Chat Helpdesk · Klaviyo Email Marketing Sms

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 26 issues on mayeandco.com.au, including 6 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
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