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mayuwater.com website review

Visit site (opens in a new tab)Reviewed 10 November 202631 issues · 78 checks

This review found 31 issues worth fixing on mayuwater.com, 7 of them high impact, across 78 checks. The most urgent: page weight: 6.3 MB in 290 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.7 s1.8 sMay 23Nov 72.1 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.4 s
May 30, 20262.4 s
Jun 6, 20262.4 s
Jun 13, 20262.5 s
Jun 20, 20262.6 s
Jun 27, 20262.6 s
Jul 4, 20262.6 s
Jul 11, 20262.5 s
Jul 18, 20262.4 s
Jul 25, 20262.3 s
Aug 1, 20262.2 s
Aug 8, 20262.1 s
Aug 15, 20262.1 s
Aug 22, 20262.0 s
Aug 29, 20261.9 s
Sep 5, 20261.9 s
Sep 12, 20262.0 s
Sep 19, 20262.0 s
Sep 26, 20262.1 s
Oct 3, 20262.1 s
Oct 10, 20262.1 s
Oct 17, 20262.1 s
Oct 24, 20262.1 s
Oct 31, 20262.2 s
Nov 7, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
194 ms140 msMay 23Nov 7187 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026146 ms
May 30, 2026155 ms
Jun 6, 2026163 ms
Jun 13, 2026172 ms
Jun 20, 2026180 ms
Jun 27, 2026170 ms
Jul 4, 2026166 ms
Jul 11, 2026155 ms
Jul 18, 2026150 ms
Jul 25, 2026154 ms
Aug 1, 2026157 ms
Aug 8, 2026161 ms
Aug 15, 2026161 ms
Aug 22, 2026156 ms
Aug 29, 2026154 ms
Sep 5, 2026153 ms
Sep 12, 2026156 ms
Sep 19, 2026162 ms
Sep 26, 2026167 ms
Oct 3, 2026169 ms
Oct 10, 2026179 ms
Oct 17, 2026180 ms
Oct 24, 2026186 ms
Oct 31, 2026188 ms
Nov 7, 2026187 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of mayuwater.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. mayuwater.com at 0.7 s0.7 s
  2. mayuwater.com at 1.4 s1.4 s
  3. mayuwater.com at 2.2 s2.2 s
  4. mayuwater.com at 2.9 s2.9 s
  5. mayuwater.com at 3.6 s3.6 s
  6. mayuwater.com at 4.3 s4.3 s
  7. mayuwater.com at 5.0 s5.0 s
  8. mayuwater.com at 5.8 s5.8 s

Speed

9 to fix73
  • Reduce unused JavaScript

    610 ms · 494 KiB

    About 494 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 610 ms faster on a phone.

  • Mobile performance score: 73

    73/100

    Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (ContentSquare, loox.io and reamaze.com and others), adding 2.3 MB and 680 ms of main-thread time.

  • Render-blocking requests

    450 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • Use efficient cache lifetimes

    439 KiB

    23 files are served with short cache lifetimes, so returning visitors download them again (439 KiB).

  • Improve image delivery

    327 KiB

    33 images could be 327 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Main-thread work: 2.9 s

    A phone's processor spends 2.9 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 2,656 HTML elements

    The page has 2,656 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 23 ms

    23 ms

    Shopify costs a phone 23 ms of main-thread work and 1.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 72 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    56 KiB

    About 56 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    31 KiB

    Polyfills for old browsers add 31 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    10 KiB

    10 KiB could be saved by minifying JavaScript.

  • Minify CSS

    9 KiB

    9 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 27 ms

    27 ms

    Your server sent the HTML in 27 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Time to Interactive: 17.7 s

    17.7 s

    The page becomes fully interactive after 17.7 s. Good is under 3.8 s.

  • Speed Index: 9.8 s

    9.8 s

    Visually, the page fills in at 9.8 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.7 s

    3.7 s

    The first text or image appears after 3.7 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 25% slower for real visitors

    +25%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 146 ms to 187 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest Contentful Paint: 3.7 s

    3.7 s

    Your largest element takes 3.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Products for the best hydration. Period.”. Most of its time is element render delay (2.6 s).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 138 ms

    138 ms

    Real visitors wait 138 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.06

    0.06

    For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 484 ms

    484 ms

    Real visitors wait 484 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 13% faster for real visitors

    -13%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 20 ms

    20 ms

    Scripts block the page for only 20 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix60
  • Page weight: 6.3 MB in 290 requests

    6.3 MB

    Your homepage downloads 6.3 MB in 290 requests on a phone: images 2.5 MB (101), media 1.3 MB (1) and scripts 1.3 MB (88). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    189 KiB

    1 image is downloaded at several times the size a phone draws it, for example 1_3_1.webp at 2,880 px wide, shown at 390 px. Resized copies would save about 189 KiB.

  • 1 image in older formats

    1 image (227 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.8 g of CO₂ per visit

    1.79 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.79 g of CO₂e: 214.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

5 to fixGoogle 9392
  • 11 text elements with low contrast

    11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    3 elements hidden from screen readers can still receive keyboard focus.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (14 elements)

    All page content should be contained by landmarks: 14 elements on the page fail this check, rated moderate by axe-core.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

1 checks passed
  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10086
  • Title is long (76 characters)

    Your title is 76 characters, so Google will cut it off around 60: “Ultimate Hydration Solution: MAYU Water Structured Water Carafe – Mayu Water”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 206 internal links, 16 external

    The homepage links to 206 pages on mayuwater.com and 16 external pages.

5 checks passed
  • Meta description: 160 characters

    Your meta description is 160 characters: “Upgrade your hydration with our drinking-water enhancer carafe. Experience healthier Structured Water enriched with Ele…”.

  • One H1 headline

    Your main headline reads: “Mayu Water”.

  • Canonical URL set

    The canonical URL is https://mayuwater.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://mayuwater.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,393 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://mayuwater.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix83
  • 3 pages share a title

    https://mayuwater.com/a/resources, https://mayuwater.com/a/resources/structured-water and https://mayuwater.com/a/resources/minerals all use the title “Mayu Water”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 7 pages without a meta description

    https://mayuwater.com/collections/upsell, https://mayuwater.com/collections/swirl-accessories-1, https://mayuwater.com/collections/essential-minerals, https://mayuwater.com/collections/electrolytes, https://mayuwater.com/collections/water-bottles and https://mayuwater.com/pages/science and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages without an H1

    https://mayuwater.com/pages/science, https://mayuwater.com/pages/structured-water, https://mayuwater.com/pages/3rd-party-tested and https://mayuwater.com/pages/story have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 64 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

2 checks passed
  • Tap targets are thumb-sized

    31 of 34 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix93
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 426 words of copy

    The homepage carries about 426 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 17 calls to action

    The homepage has 17 calls to action, for example “SHOP”, “Contact Us” and “Shop Now”.

  • 17 short forms

    17 short forms (4 fields at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 146 testimonial or review blocks, a star rating and “Trusted by 33,140+ Happy Customers”.

  • Analytics in place

    Analytics detected: Microsoft Clarity and Hotjar.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 30 cookies set on arrival

    30

    Opening the homepage sets 30 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 45 other companies contacted

    Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mayuwater.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 12 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Intelligems A B Testing · Contentsquare Analytics · Reamaze Live Chat Helpdesk · Klaviyo Email Marketing Sms · Postscript Sms Marketing · Microsoft Clarity · Accessibly App · Test Sms · loox.io · goaffpro.com · rechargecdn.com · cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Hotjar | Microsoft Clarity
Hosting
Shopify

Company

Headquarters
New York

Upkeep, stack, hiring and company data from programmable.info

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