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mayuwater.com website review
Visit site (opens in a new tab)Reviewed 10 November 202631 issues · 78 checks
This review found 31 issues worth fixing on mayuwater.com, 7 of them high impact, across 78 checks. The most urgent: page weight: 6.3 MB in 290 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
88B- #4,577 of 93,721 reviewed websitesbeats 93%
- #2,398 of 50,134 online storesbeats 93%
- #2,322 of 45,279 Shopify storesbeats 92%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.4 s |
| May 30, 2026 | 2.4 s |
| Jun 6, 2026 | 2.4 s |
| Jun 13, 2026 | 2.5 s |
| Jun 20, 2026 | 2.6 s |
| Jun 27, 2026 | 2.6 s |
| Jul 4, 2026 | 2.6 s |
| Jul 11, 2026 | 2.5 s |
| Jul 18, 2026 | 2.4 s |
| Jul 25, 2026 | 2.3 s |
| Aug 1, 2026 | 2.2 s |
| Aug 8, 2026 | 2.1 s |
| Aug 15, 2026 | 2.1 s |
| Aug 22, 2026 | 2.0 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 2.0 s |
| Sep 19, 2026 | 2.0 s |
| Sep 26, 2026 | 2.1 s |
| Oct 3, 2026 | 2.1 s |
| Oct 10, 2026 | 2.1 s |
| Oct 17, 2026 | 2.1 s |
| Oct 24, 2026 | 2.1 s |
| Oct 31, 2026 | 2.2 s |
| Nov 7, 2026 | 2.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 146 ms |
| May 30, 2026 | 155 ms |
| Jun 6, 2026 | 163 ms |
| Jun 13, 2026 | 172 ms |
| Jun 20, 2026 | 180 ms |
| Jun 27, 2026 | 170 ms |
| Jul 4, 2026 | 166 ms |
| Jul 11, 2026 | 155 ms |
| Jul 18, 2026 | 150 ms |
| Jul 25, 2026 | 154 ms |
| Aug 1, 2026 | 157 ms |
| Aug 8, 2026 | 161 ms |
| Aug 15, 2026 | 161 ms |
| Aug 22, 2026 | 156 ms |
| Aug 29, 2026 | 154 ms |
| Sep 5, 2026 | 153 ms |
| Sep 12, 2026 | 156 ms |
| Sep 19, 2026 | 162 ms |
| Sep 26, 2026 | 167 ms |
| Oct 3, 2026 | 169 ms |
| Oct 10, 2026 | 179 ms |
| Oct 17, 2026 | 180 ms |
| Oct 24, 2026 | 186 ms |
| Oct 31, 2026 | 188 ms |
| Nov 7, 2026 | 187 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
610 ms · 494 KiBAbout 494 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 610 ms faster on a phone.
Mobile performance score: 73
73/100Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (ContentSquare, loox.io and reamaze.com and others), adding 2.3 MB and 680 ms of main-thread time.
Render-blocking requests
450 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.
Use efficient cache lifetimes
439 KiB23 files are served with short cache lifetimes, so returning visitors download them again (439 KiB).
Improve image delivery
327 KiB33 images could be 327 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Main-thread work: 2.9 s
A phone's processor spends 2.9 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
2,656 HTML elements
The page has 2,656 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Shopify adds 23 ms
23 msShopify costs a phone 23 ms of main-thread work and 1.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 72 ms. During a long task the page ignores taps.
Reduce unused CSS
56 KiBAbout 56 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
31 KiBPolyfills for old browsers add 31 KiB JavaScript that modern phones do not need.
Minify JavaScript
10 KiB10 KiB could be saved by minifying JavaScript.
Minify CSS
9 KiB9 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 27 ms
27 msYour server sent the HTML in 27 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 17.7 s
17.7 sThe page becomes fully interactive after 17.7 s. Good is under 3.8 s.
Speed Index: 9.8 s
9.8 sVisually, the page fills in at 9.8 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.7 s
3.7 sThe first text or image appears after 3.7 s on a phone. Good is under 1.8 s.
Tap response (INP) got 25% slower for real visitors
+25%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 146 ms to 187 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest Contentful Paint: 3.7 s
3.7 sYour largest element takes 3.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Products for the best hydration. Period.”. Most of its time is element render delay (2.6 s).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.1 s
2.1 sReal visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 138 ms
138 msReal visitors wait 138 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.06
0.06For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 484 ms
484 msReal visitors wait 484 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 13% faster for real visitors
-13%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 20 ms
20 msScripts block the page for only 20 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 6.3 MB in 290 requests
6.3 MBYour homepage downloads 6.3 MB in 290 requests on a phone: images 2.5 MB (101), media 1.3 MB (1) and scripts 1.3 MB (88). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
189 KiB1 image is downloaded at several times the size a phone draws it, for example 1_3_1.webp at 2,880 px wide, shown at 390 px. Resized copies would save about 189 KiB.
1 image in older formats
1 image (227 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.8 g of CO₂ per visit
1.79 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.79 g of CO₂e: 214.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
11 text elements with low contrast
11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Hidden but focusable
3 elements hidden from screen readers can still receive keyboard focus.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (14 elements)
All page content should be contained by landmarks: 14 elements on the page fail this check, rated moderate by axe-core.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
1 checks passed
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (76 characters)
Your title is 76 characters, so Google will cut it off around 60: “Ultimate Hydration Solution: MAYU Water Structured Water Carafe – Mayu Water”.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
206 internal links, 16 external
The homepage links to 206 pages on mayuwater.com and 16 external pages.
5 checks passed
Meta description: 160 characters
Your meta description is 160 characters: “Upgrade your hydration with our drinking-water enhancer carafe. Experience healthier Structured Water enriched with Ele…”.
One H1 headline
Your main headline reads: “Mayu Water”.
Canonical URL set
The canonical URL is https://mayuwater.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://mayuwater.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,393 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://mayuwater.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
3 pages share a title
https://mayuwater.com/a/resources, https://mayuwater.com/a/resources/structured-water and https://mayuwater.com/a/resources/minerals all use the title “Mayu Water”. Search engines can't tell which page to show for a search, so each competes with the others.
7 pages without a meta description
https://mayuwater.com/collections/upsell, https://mayuwater.com/collections/swirl-accessories-1, https://mayuwater.com/collections/essential-minerals, https://mayuwater.com/collections/electrolytes, https://mayuwater.com/collections/water-bottles and https://mayuwater.com/pages/science and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.
4 pages without an H1
https://mayuwater.com/pages/science, https://mayuwater.com/pages/structured-water, https://mayuwater.com/pages/3rd-party-tested and https://mayuwater.com/pages/story have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 64 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
2 checks passed
Tap targets are thumb-sized
31 of 34 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 426 words of copy
The homepage carries about 426 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW”.
17 calls to action
The homepage has 17 calls to action, for example “SHOP”, “Contact Us” and “Shop Now”.
17 short forms
17 short forms (4 fields at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 146 testimonial or review blocks, a star rating and “Trusted by 33,140+ Happy Customers”.
Analytics in place
Analytics detected: Microsoft Clarity and Hotjar.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
30 cookies set on arrival
30Opening the homepage sets 30 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
45 other companies contacted
Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mayuwater.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 12 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Intelligems A B Testing · Contentsquare Analytics · Reamaze Live Chat Helpdesk · Klaviyo Email Marketing Sms · Postscript Sms Marketing · Microsoft Clarity · Accessibly App · Test Sms · loox.io · goaffpro.com · rechargecdn.com · cloudfront.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Hotjar | Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- New York
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on mayuwater.com, including 14 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.