mckinstry.com website review

About 409 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.

1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 2.5 s.

6 images could be 787 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.

Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.

Google Tag Manager costs a phone 336 ms of main-thread work and 637 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

5 third-party services load with your homepage (Google Tag Manager, Clarity and Google Analytics and others), adding 667 KiB and 392 ms of main-thread time.

About 39 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

1 file is served with short cache lifetimes, so returning visitors download them again (10 KiB).

5 long tasks block the main thread while loading, the longest for 122 ms. During a long task the page ignores taps.

Polyfills for old browsers add 11 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

The first text or image appears after 8.3 s on a phone. Good is under 1.8 s.

Your largest element takes 10.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Visually, the page fills in at 8.3 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 10.7 s. Good is under 3.8 s.

Real visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

6 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 83 ms to 87 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.3 MB in 49 requests on a phone: images 1.1 MB (25), scripts 847 KiB (7) and fonts 267 KiB (6). Under 2 MB keeps phones on slow connections fast.

Lifeof_1920x10800-1-768x432.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

4 images (296 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.65 g of CO₂e: 77.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 20 elements on the page fail this check, rated moderate by axe-core.

9 visible links have no text or label, so screen readers cannot say where they go.

Elements marked as presentational should be consistently ignored: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

There are 4 <h1> headlines (“Transforming the Built World”, “Optimizing Building Performance” and “For the Life of Your Building”). One clear main headline is easier for people and search engines.

Your meta description is 187 characters; Google truncates after about 160, so the end of your pitch is cut.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 89 pages on mckinstry.com and 5 external pages.

There is no https://www.mckinstry.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

We fetched 15 pages linked from your homepage (of 37 found) and read each the way a search engine does.

4 of 16 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

Large scripts ship without source maps.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 2 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 527 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 7 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.