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mea.com website review
Visit site (opens in a new tab)Reviewed 3 November 202640 issues · 82 checks
This review found 40 issues worth fixing on mea.com, 13 of them high impact, across 82 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
70CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 3.4 s |
| May 23, 2026 | 3.4 s |
| May 30, 2026 | 3.3 s |
| Jun 6, 2026 | 3.4 s |
| Jun 13, 2026 | 3.6 s |
| Jun 20, 2026 | 3.5 s |
| Jun 27, 2026 | 3.5 s |
| Jul 4, 2026 | 3.4 s |
| Jul 11, 2026 | 3.3 s |
| Jul 18, 2026 | 3.3 s |
| Jul 25, 2026 | 3.2 s |
| Aug 1, 2026 | 3.2 s |
| Aug 8, 2026 | 3.1 s |
| Aug 15, 2026 | 3.1 s |
| Aug 22, 2026 | 3.2 s |
| Aug 29, 2026 | 3.3 s |
| Sep 5, 2026 | 3.5 s |
| Sep 12, 2026 | 3.5 s |
| Sep 19, 2026 | 3.5 s |
| Sep 26, 2026 | 3.5 s |
| Oct 3, 2026 | 3.4 s |
| Oct 10, 2026 | 3.3 s |
| Oct 17, 2026 | 3.3 s |
| Oct 24, 2026 | 3.2 s |
| Oct 31, 2026 | 3.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 162 ms |
| May 23, 2026 | 160 ms |
| May 30, 2026 | 158 ms |
| Jun 6, 2026 | 162 ms |
| Jun 13, 2026 | 163 ms |
| Jun 20, 2026 | 164 ms |
| Jun 27, 2026 | 167 ms |
| Jul 4, 2026 | 163 ms |
| Jul 11, 2026 | 163 ms |
| Jul 18, 2026 | 165 ms |
| Jul 25, 2026 | 169 ms |
| Aug 1, 2026 | 169 ms |
| Aug 8, 2026 | 166 ms |
| Aug 15, 2026 | 164 ms |
| Aug 22, 2026 | 165 ms |
| Aug 29, 2026 | 172 ms |
| Sep 5, 2026 | 175 ms |
| Sep 12, 2026 | 176 ms |
| Sep 19, 2026 | 172 ms |
| Sep 26, 2026 | 171 ms |
| Oct 3, 2026 | 171 ms |
| Oct 10, 2026 | 173 ms |
| Oct 17, 2026 | 178 ms |
| Oct 24, 2026 | 174 ms |
| Oct 31, 2026 | 172 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Improve image delivery
1.9 s · 2.1 MB10 images could be 2.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.9 s faster on a phone.
Reduce unused JavaScript
2.6 s · 427 KiBAbout 427 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.6 s faster on a phone.
Use efficient cache lifetimes
1.6 s · 467 KiB67 files are served with short cache lifetimes, so returning visitors download them again (467 KiB).
Mobile performance score: 60
60/100Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
900 ms13 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Optanon and marsflag.com and others), adding 1.4 MB and 511 ms of main-thread time.
Reduce unused CSS
450 ms · 90 KiBAbout 90 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Legacy JavaScript
350 ms · 44 KiBPolyfills for old browsers add 44 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.
Google Tag Manager adds 339 ms
339 msGoogle Tag Manager costs a phone 339 ms of main-thread work and 522 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
embedsocial.com adds 30 ms
30 msembedsocial.com costs a phone 30 ms of main-thread work and 310 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 113 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.3 s
A phone's processor spends 1.3 s on main-thread work while loading, 718 ms of it running JavaScript. That is comfortably low.
Server response: 2 ms
2 msYour server sent the HTML in 2 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 19.1 s
19.1 sYour largest element takes 19.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Better begins here.”.
Time to Interactive: 19.5 s
19.5 sThe page becomes fully interactive after 19.5 s. Good is under 3.8 s.
Speed Index: 10.4 s
10.4 sVisually, the page fills in at 10.4 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 3.1 s
3.1 sReal visitors wait 3.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.6 s
2.6 sReal visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.6 s
1.6 sReal visitors wait 1.6 s for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 2.7 s
2.7 sThe first text or image appears after 2.7 s on a phone. Good is under 1.8 s.
9 images without width and height
9 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+7%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 162 ms to 172 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-6%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.4 s to 3.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user INP: 104 ms
104 msReal visitors wait 104 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0.067
0.067The layout barely moves while loading (CLS 0.067, good is under 0.1).
Total Blocking Time: 94 ms
94 msScripts block the page for only 94 ms while loading. Good is under 200 ms.
Images and page weight
2 images over 500 KB
2 images weigh 1.4 MB together. On a phone connection a single image that size takes seconds.
3 images far larger than shown
748 KiB3 images are downloaded at several times the size a phone draws them, for example 1026_di2.jpg at 1,500 px wide, shown at 360 px. Resized copies would save about 748 KiB.
Page weight: 3.9 MB in 149 requests
3.9 MBYour homepage downloads 3.9 MB in 149 requests on a phone: images 2.4 MB (23), scripts 1.1 MB (73) and fonts 193 KiB (6). Under 2 MB keeps phones on slow connections fast.
6 images in older formats
6 images (2.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
An image on the first screen is lazy-loaded
img_tile_serendie.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
2 images below the first screen load straight away
2 images further down the page (843 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.1 g of CO₂ per visit
1.12 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.12 g of CO₂e: 134.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
3 tap targets too small
3 tap targets are too small or too close together to hit reliably with a finger.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
4 links without text
4 visible links have no text or label, so screen readers cannot say where they go.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 19 images in the HTML carry an alt attribute.
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 4 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
2 H1 headlines
There are 2 <h1> headlines (“” and “Better begins here.”). One clear main headline is easier for people and search engines.
Meta description is long (403 characters)
Your meta description is 403 characters; Google truncates after about 160, so the end of your pitch is cut.
No XML sitemap
No XML sitemap at https://www.mitsubishielectric.com/en/x-default_hreflang-sitemap.xml, so Google discovers your pages only by following links.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
61 internal links, 66 external
The homepage links to 61 pages on mea.com and 66 external pages.
4 checks passed
Title: 34 characters
Your title is a healthy 34 characters: “MITSUBISHI ELECTRIC Global website”.
Canonical URL set
The canonical URL is https://www.mitsubishielectric.com/en/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.mitsubishielectric.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (273 words), so crawlers that don't run JavaScript still read it.
Other pages
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.mitsubishielectric.com/en/about/rd/ip/index.html, whose canonical is https://www.mitsubishielectric.com/intellectual-property/index.html. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
1 page with very little text
https://www.mitsubishielectric.com/en/about/rd/index.html has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 44 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
4 small tap targets
4 of 18 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 235 words
The homepage has only about 235 words of visible text; thin pages give Google and first-time buyers little to go on.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
2 checks passed
1 call to action
The homepage has 1 call to action, for example “Contact”.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
7 cookies set on arrival
7Opening the homepage sets 7 cookies (measured from a US location before any click).
18 other companies contacted
Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at mea.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- Analytics
- Google Tag Manager
- Hosting
- Tiggee LLC
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 40 issues on mea.com, including 19 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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