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medcline.com website review

Visit site (opens in a new tab)Reviewed 5 November 202629 issues · 88 checks

This review found 29 issues worth fixing on medcline.com, 11 of them high impact, across 88 checks. The most urgent: moonshot-ai.com adds 2.6 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.6 s1.4 sMay 16Oct 311.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.5 s
May 23, 20261.5 s
May 30, 20261.5 s
Jun 6, 20261.4 s
Jun 13, 20261.5 s
Jun 20, 20261.5 s
Jun 27, 20261.5 s
Jul 4, 20261.5 s
Jul 11, 20261.5 s
Jul 18, 20261.5 s
Jul 25, 20261.5 s
Aug 1, 20261.4 s
Aug 8, 20261.4 s
Aug 15, 20261.4 s
Aug 22, 20261.5 s
Aug 29, 20261.5 s
Sep 5, 20261.5 s
Sep 12, 20261.5 s
Sep 19, 20261.5 s
Sep 26, 20261.5 s
Oct 3, 20261.6 s
Oct 10, 20261.6 s
Oct 17, 20261.6 s
Oct 24, 20261.5 s
Oct 31, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
209 ms157 msMay 16Oct 31196 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026169 ms
May 23, 2026170 ms
May 30, 2026171 ms
Jun 6, 2026170 ms
Jun 13, 2026171 ms
Jun 20, 2026170 ms
Jun 27, 2026171 ms
Jul 4, 2026176 ms
Jul 11, 2026174 ms
Jul 18, 2026173 ms
Jul 25, 2026169 ms
Aug 1, 2026163 ms
Aug 8, 2026165 ms
Aug 15, 2026171 ms
Aug 22, 2026183 ms
Aug 29, 2026195 ms
Sep 5, 2026203 ms
Sep 12, 2026200 ms
Sep 19, 2026196 ms
Sep 26, 2026195 ms
Oct 3, 2026194 ms
Oct 10, 2026197 ms
Oct 17, 2026198 ms
Oct 24, 2026196 ms
Oct 31, 2026196 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of medcline.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. medcline.com at 1.2 s1.2 s
  2. medcline.com at 2.4 s2.4 s
  3. medcline.com at 3.6 s3.6 s
  4. medcline.com at 4.8 s4.8 s
  5. medcline.com at 6.0 s6.0 s
  6. medcline.com at 7.2 s7.2 s
  7. medcline.com at 8.5 s8.5 s
  8. medcline.com at 9.7 s9.7 s

Speed

11 to fix49
  • moonshot-ai.com adds 2.6 s

    2.6 s

    moonshot-ai.com costs a phone 2.6 s of main-thread work and 80 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 11.1 s

    A phone's processor spends 11.1 s on main-thread work while loading, 6.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Render-blocking requests

    1.1 s

    13 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 49

    49/100

    Your mobile performance score is 49. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (moonshot-ai.com, Taboola and Klaviyo and others), adding 1.7 MB and 4.3 s of main-thread time.

  • Use efficient cache lifetimes

    664 KiB

    40 files are served with short cache lifetimes, so returning visitors download them again (664 KiB).

  • Reduce unused JavaScript

    649 KiB

    About 649 KiB of JavaScript is downloaded but never used on this page.

  • Taboola adds 571 ms

    571 ms

    Taboola costs a phone 571 ms of main-thread work and 30 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 504 ms. During a long task the page ignores taps.

  • Klaviyo adds 367 ms

    367 ms

    Klaviyo costs a phone 367 ms of main-thread work and 618 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,789 HTML elements

    The page has 2,789 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    200 ms · 76 KiB

    4 images could be 76 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    49 KiB

    Polyfills for old browsers add 49 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    44 KiB

    About 44 KiB of CSS is downloaded but never applied on this page.

  • Minify JavaScript

    40 KiB

    40 KiB could be saved by minifying JavaScript.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 18 ms

    18 ms

    Your server sent the HTML in 18 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Time to Interactive: 25.6 s

    25.6 s

    The page becomes fully interactive after 25.6 s. Good is under 3.8 s.

  • Speed Index: 9.4 s

    9.4 s

    Visually, the page fills in at 9.4 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 5.9 s

    5.9 s

    Your largest element takes 5.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Sleep better. Feel better. Live better.”.

  • Total Blocking Time: 879 ms

    879 ms

    Scripts block taps and scrolling for 879 ms in total while the page loads. Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 16% slower for real visitors

    +16%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 169 ms to 196 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 171 ms

    171 ms

    Real visitors wait 171 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.04

    0.04

    For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 640 ms

    640 ms

    Real visitors wait 640 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.5 s

    1.5 s

    The first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.019

    0.019

    The layout barely moves while loading (CLS 0.019, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 8.8 MB in 582 requests

    8.8 MB

    Your homepage downloads 8.8 MB in 582 requests on a phone: media 4.0 MB (6), scripts 2.3 MB (155) and other files 1.5 MB (316). Under 2 MB keeps phones on slow connections fast.

  • About 2.5 g of CO₂ per visit

    2.49 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.49 g of CO₂e: 298.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9294
  • 28 text elements with low contrast

    28 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 9 images without alt text

    9 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • Headings should not be empty (2 elements)

    Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (3 elements).

1 checks passed
  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 3 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8593
  • 2 H1 headlines

    There are 2 <h1> headlines (“Sleep Better. Feel Better. Live Better.” and “Sleep Better. Feel Better. Live Better.”). One clear main headline is easier for people and search engines.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 151 internal links, 8 external

    The homepage links to 151 pages on medcline.com and 8 external pages.

7 checks passed
  • Meta description: 157 characters

    Your meta description is 157 characters: “Shop MedCline's therapeutic pillows to relieve shoulder pain and acid reflux. Get 20% off our top-rated, doctor-designe…”.

  • Title: 65 characters

    Your title is a healthy 65 characters: “MedCline Pillows for Shoulder & Acid Reflux Relief | Save 20% Now”.

  • Canonical URL set

    The canonical URL is https://medcline.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, FAQPage, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://medcline.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,432 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://medcline.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 2 pages without a meta description

    https://medcline.com/policies/shipping-policy and https://medcline.com/pages/guided-steps have no meta description, so Google writes the search snippet from whatever text it finds.

  • 9 pages without an H1

    https://medcline.com/collections/all, https://medcline.com/products/shoulder-relief-pillow, https://medcline.com/products/medcline-reflux-relief-system, https://medcline.com/products/medcline-therapeutic-body-pillow, https://medcline.com/products/multi-position-neck-pillow and https://medcline.com/products/pregnancy-body-pillow and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 36 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 5488
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    31 of 31 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,195 words of copy

    The homepage carries about 1,195 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Sale” and “Shop All”.

  • 17 calls to action

    The homepage has 17 calls to action, for example “Shop Shop Products”, “Shop All Products” and “Shop all →”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: a star rating and 1 trust badge.

  • Analytics in place

    Analytics detected: Hotjar.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 1 email link.

Privacy and tracking

  • 13 trackers load before any consent

    13

    Before a visitor clicks anything, the page loads Amazon Ads, Criteo, Google Ads, Google Analytics and Google Tag Manager and 8 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 28 cookies set on arrival

    28

    Opening the homepage sets 28 cookies (measured from a US location before any click).

  • 73 other companies contacted

    Loading the homepage contacts 73 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at medcline.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 14 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Onetrust Consent Management · Klaviyo Email Marketing Sms · Gorgias Live Chat Helpdesk · Okendo · Redo · Mntn · identixweb.com · shareasale.com · snapchat.com · govx.com · archive-digger.com · fbot.me · 9gtb.com · getredo.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Hotjar
Hosting
Shopify

Company

Headquarters
San Diego

Upkeep, stack, hiring and company data from programmable.info

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