melinbrand.com website review

Not measured in this review.

• Fails Core Web Vitals for real visitors

  Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

• Real-user INP: 302 ms

  302 ms

  Real visitors wait 302 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

• Tap response (INP) got 13% slower for real visitors

  +13%

  Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 269 ms to 302 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Page weight: 5.7 MB

  5.7 MB

  Your homepage downloads 5.7 MB on a phone, 1.0 MB of it images (18%). Under 2 MB keeps phones on slow connections fast.

• An image on the first screen is lazy-loaded

  Launch_Homepage_Mobile_-_767x1024_2_71f7df2b-315c-4f38-aca2- is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  Elements (1)

• 1 image in older formats

  1 image (115 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  Elements (1)

• 6 images below the first screen load straight away

  6 images further down the page (151 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  Elements (5)

• About 1.6 g of CO₂ per visit

  1.61 g

  By the Sustainable Web Design model, a visit to your homepage emits about 1.61 g of CO₂e: 193.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• 1 text element with low contrast

  1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  Elements (1)

• 61 images without alt text

  61 images have no alt text, which hurts accessibility and image search.

  View source

• Document should not have more than one banner landmark (1 element)

  Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• Page should contain a level-one heading (1 element)

  Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• 2 form fields without a label

  2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  View source

• Headings should not be empty (4 elements)

  Headings should not be empty: 4 elements on the page fail this check, rated minor by axe-core.

  Elements (3)

• Headings skip levels

  Headings skip levels (h1 → h3, h2 → h4 and h2 → h5), which makes the page harder to scan with a screen reader.

  View source

• 136 internal links, 15 external

  The homepage links to 136 pages on melinbrand.com and 15 external pages.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 68 found) and read each the way a search engine does.

• 1 broken image

  1 image failed to load on a phone, for example https://melin.com/?_su_rec=gDKQ9k36j9iyAjt2bX-1hGjCt1I5uBJSHad_yj-5oaT-LhcZUlJaX3ADBarhxxnttijG-0HIRVJVdnKobconEQw4uB913mNZPAPE3qDJHC6Rtja53_ElkUvvuRdi4XNCRHFQ1uwcqTROy9i5x11nbAE5TGfiYeTj2n5Glah0MNUpx.

• 4 JavaScript errors while loading

  4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

• Local business without LocalBusiness data

  Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  View source

• No phone number on the homepage

  A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

• No direct contact details

  No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

• No opening hours

  The homepage shows no opening hours. If customers visit or call, show when.

• No map or directions link

  There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• About 721 words of copy

  The homepage carries about 721 words of visible text.

• 10 trackers load before any consent

  10

  Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

• 60 cookies set on arrival

  60

  Opening the homepage sets 60 cookies, 2 of them by other companies (measured from a US location before any click).

• No consent tool detected

  No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

• 84 other companies contacted

  Loading the homepage contacts 84 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.